Exhibiting at Asia Fruit Logistica 2025

Fruit Valley Co. for Agricultural Investment, trading under the brand name Fruity, is a leading Egyptian agribusiness enterprise operating under the umbrella of El Banna Group. Based in 10th of Ramadan City, Egypt, Fruity specializes in the production, processing, and export of fresh, frozen, and value-added fruit and vegetable products. The company has earned a reputation for delivering premium quality produce globally by integrating modern agricultural practices, post-harvest technology, and streamlined export logistics.

Core Business

Fruity's business model is built around full value chain control—from farm cultivation to processing, packing, cold storage, and international shipment. It caters to diverse global markets by offering a wide portfolio that includes:

• Fresh citrus fruits
• Individually Quick Frozen (IQF) fruits and vegetables
• Fruit concentrates and Not-From-Concentrate (NFC) juices
• Freeze-dried produce

With extensive investments in cold chain infrastructure, food safety systems, and international certifications, Fruity operates as a full-spectrum agricultural export powerhouse.

Product and Service Offerings

• Fresh Produce

  • Citrus (Valencia oranges, Navel, Mandarins, Lemons)
  • Table grapes, Pomegranates, Mangoes

• Frozen Fruits and Vegetables (IQF)

  • Strawberries, Mangoes, Broccoli, Carrots, Peas, Cauliflower, Mixed vegetables
  • Complies with EU and US food safety regulations

• Juices and Concentrates

  • NFC juices (Orange, Mango, Pomegranate)
  • Juice concentrates and purees for industrial clients

• Freeze-Dried Products

  • Ready-to-use freeze-dried strawberries, mangoes, and vegetables
  • Targeted for export to health food and ingredients markets

• Packaging and Private Label

  • Customized retail and wholesale packaging options
  • Private label manufacturing services for international buyers

Specialization and USP

Fruity stands out in Egypt’s agricultural export landscape through:

• A multi-product integrated processing facility under one roof
• High flexibility to cater to B2B bulk orders and B2C retail-ready packs
• Advanced IQF technology and European-standard juice extraction lines
• Ability to deliver customized packaging formats: bulk, vacuum sealed, pillow packs, jars, and sachets

As part of El Banna Group, Fruity benefits from synergies in logistics, cold storage, and access to hundreds of hectares of contracted farms across Egypt's Nile Delta and Upper Egypt regions.

Financials

While Fruity does not disclose audited financials publicly, industry data and export tracking sources suggest:

• Annual export turnover exceeding USD $20 million
• Production capacity of:
  • 15,000+ MT per year of frozen fruits and vegetables
  • 5,000+ MT per year of juice concentrates and NFC juice
• Serving over 25 international clients across 4 continents

The company’s financial strength is supported by group-level backing from El Banna Group, one of Egypt’s diversified agribusiness and logistics conglomerates.

Shipment Data

According to data insights from Trademo and Volza, Fruity maintains a strong and expanding international footprint:

• Export Destinations:

  • Europe: Germany, Netherlands, France, Poland
  • Middle East: UAE, Saudi Arabia, Kuwait, Qatar
  • Asia: India, Bangladesh, Malaysia
  • Africa: Kenya, South Africa

• Key Shipped Products:

  • IQF Strawberries, Frozen Mango Chunks, Orange Juice Concentrate, Fresh Citrus

• Shipping Volume:

  • Over 500 containers annually
  • Citrus exports alone account for 30% of total shipment volume

All exports comply with destination-specific MRLs, food safety standards, and labeling requirements.

Target Market

Fruity targets a broad international customer base:

• Importers and distributors of fresh and frozen produce
• Juice and beverage manufacturers
• Food service and HORECA suppliers
• Retail chains and private label buyers
• Health food and ingredients brands seeking freeze-dried superfoods

The company caters to both bulk industrial and branded retail sectors with customized quality grades, pack sizes, and formulations.

Capabilities

• Processing Units:

  • HACCP-compliant IQF lines
  • Juice extraction and pasteurization systems
  • Freeze-drying chambers with high moisture control accuracy

• Cold Storage:

  • Over 4,000 MT of frozen storage capacity
  • Multi-temperature controlled warehouses near key ports

• Quality Assurance:

  • In-house microbiology and residue analysis lab
  • Full traceability from field to port

• Export Operations:

  • Multilingual export documentation team
  • Freight partnerships with Maersk, CMA CGM, and Hapag-Lloyd

Certifications and Compliance

Fruity adheres to internationally recognized food safety and quality certifications including:

• GlobalG.A.P.
• ISO 22000
• HACCP
• FDA (for US-bound products)
• BRC compliance for European clients (in process)
• HALAL certification for Middle Eastern markets

The company conducts internal audits and third-party inspections routinely to maintain its compliance track record.

Customer Testimonials

While specific client names are not publicly disclosed, Fruity has developed long-term relationships with importers in Germany, Saudi Arabia, and the Netherlands. Testimonials from partners on B2B export platforms note:

• Consistent product quality and timely shipments
• Strong communication and customer support
• Adaptability in product customization and labeling

Major Achievements

• Commissioned one of Egypt’s few vertically integrated plants producing frozen, fresh, and juice products
• Exported over 10,000 tons of frozen strawberries to the EU over the past five seasons
• Introduced freeze-dried product lines in 2022, targeting North American health food brands
• Recognized by the Egyptian Food Export Council for innovation in agricultural processing
• Partnered with local farmer cooperatives to ensure ethical sourcing and quality traceability

Fruit Valley Co. (Fruity) continues to lead as a dynamic force in Egypt’s agribusiness sector, combining innovation, quality, and efficiency to deliver agricultural excellence to global markets.