Exhibiting at Gulfood 2025

Evaporated Milk

• Dairy Champ Evaporated Filled Milk – A premium-quality evaporated milk used for coffee, tea, and desserts.

Cultured Milk Drinks

• Calpis Original – A Japanese-style cultured milk drink, rich in probiotics and beneficial bacteria.
• Calpis Mango – A tropical twist on traditional cultured milk drinks.

UHT Milk

• Goodday UHT Full Cream Milk – One of Malaysia’s most popular UHT milk brands.
• Goodday UHT Chocolate Flavoured Milk – A nutritious chocolate milk option for all ages.

Ready-to-Drink Coffee

• WONDA Latte – A smooth, aromatic canned latte for on-the-go consumers.
• WONDA Milk Coffee – A stronger, richer coffee option with real milk.

Unique Selling Proposition (USP)

1. Market Leadership in Dairy & Beverages – Etika Dairies is a top dairy and beverage company in Malaysia, with a strong market presence in Southeast Asia.
2. Diverse Product Portfolio – Offering milk-based, carbonated, and functional beverages under multiple well-established brands.
3. High-Quality Dairy Sourcing & Processing – Utilizing advanced dairy processing technology to maintain superior product quality.
4. Strategic Distribution Network – Partnering with major retailers, supermarkets, and convenience stores to ensure widespread availability.
5. Sustainability & Innovation – Focused on eco-friendly packaging, responsible sourcing, and sustainable dairy production.

Market Position & Target Audience

Etika Dairies serves a broad customer base, including:

• Retail Consumers – Households looking for high-quality dairy and beverage products.
• Foodservice & HoReCa (Hotels, Restaurants, Cafés) – Providing dairy ingredients and ready-to-drink beverages.
• Supermarkets & Convenience Stores – Supplying large-scale retailers and mini-marts.
• Export Markets – Expanding into Southeast Asia, Middle East, and other international territories.
• Fitness & Health-Conscious Consumers – Catering to functional beverage consumers through cultured milk drinks and dairy-based energy drinks.

With the global dairy market projected to reach $1.2 trillion by 2028, Etika Dairies is well-positioned to capitalize on the increasing demand for premium dairy products and innovative beverage solutions.

Financial Performance & Growth

The dairy and ready-to-drink beverage industries are witnessing significant growth due to:

• Rising demand for functional dairy products – Cultured milk drinks and probiotic beverages are growing at a CAGR of 8.1%.
• Strong UHT and ready-to-drink coffee sales – Increased urbanization and busy lifestyles are driving demand for convenient dairy and coffee options.
• Expansion of private-label dairy brands – Supermarkets and retailers are sourcing private-label dairy products for growing consumer demand.

Etika’s strategic investments in product innovation and market expansion continue to drive revenue growth and brand dominance in the region.

International Shipments & Distribution

Etika Dairies exports its products to multiple international markets, including:

• Southeast Asia – Malaysia, Singapore, Indonesia, Brunei, Vietnam, and Thailand.
• Middle East & North Africa (MENA) – Targeting high-demand dairy markets.
• South Asia – Expanding in India, Pakistan, and Bangladesh.
• Pacific Region – Growing presence in Australia and New Zealand.

Certifications & Compliance

Etika Dairies maintains strict food safety and quality standards, including:

• ISO 22000 – International Food Safety Management System certification.
• HACCP Certification – Ensuring safe production and packaging processes.
• Halal Certification – All products meet Halal food requirements, catering to Muslim consumers worldwide.
• GMP (Good Manufacturing Practices) – Compliance with global dairy and beverage industry regulations.

Customer Testimonials

• "Dairy Champ sweetened condensed milk has been a household staple for years. Its quality and taste are unmatched!" – Retail Customer, Malaysia.
• "Etika’s Calpis cultured milk drinks have become one of our best-selling functional beverages!" – Retail Distributor, Singapore.

Major Achievements

• One of Malaysia’s Largest Dairy & Beverage Companies – A market leader in dairy, soft drinks, and ready-to-drink coffee.
• Strategic Brand Partnerships – Managing global beverage brands like Pepsi, Lipton, and Gatorade.
• Regional Market Expansion – Growing exports to Southeast Asia, South Asia, and the Middle East.
• Sustainability Initiatives – Investing in eco-friendly packaging and responsible dairy sourcing.

Future Outlook

Etika Dairies is focused on:

• Expanding its ready-to-drink beverage portfolio, with new functional and plant-based dairy products.
• Strengthening export partnerships in high-growth international markets.
• Enhancing sustainability efforts, with eco-friendly packaging and responsible dairy farming.
• Investing in digital and e-commerce sales, targeting online grocery shoppers and direct-to-consumer sales.

As a leader in dairy and beverage innovation, Etika Dairies continues to set industry benchmarks, offering high-quality, sustainable, and market-driven dairy solutions to global consumers.