European Food Public Company Limited, headquartered in Phra Pradaeng, Samut Prakan, Thailand, is one of Southeast Asia's largest manufacturers and exporters of bakery, confectionery, and snack food products. Established in 1984, the company has grown into a publicly listed entity on the Stock Exchange of Thailand (SET) and is known for its flagship brand “Euro Cake,” among several others distributed in both domestic and international markets.
Brief History
European Food PCL was incorporated with the aim of producing high-quality, affordable snack products tailored for the Thai market. Over the decades, the company has expanded its operations significantly with multiple production facilities, advanced R&D labs, and robust distribution infrastructure. With a strong portfolio of consumer brands and private label offerings, the company has become a regional export powerhouse.
Core Business
The company specializes in the manufacture and distribution of:
- Bakery and confectionery products
- Cookies, wafers, and crackers
- Gummy and jelly candies
- Cereal-based snacks and chocolate products
- Ready-to-drink beverages
European Food PCL serves a diverse clientele across retail, wholesale, and HORECA segments. It also offers OEM and private label services for global clients.
Product and Service Offerings
Bakery Products
- Euro Cake: Custard cream-filled sponge cakes
- Ellse Layer Cake: Flavored layer cakes with icing
- Butter Cake & Choco Pie: Individually wrapped treats for retail distribution
Confectionery
- Pipo Jelly: Jelly cups in fruit flavors
- Gummy & Marshmallow: Sweet soft chews and novelty candies
- Hard Candy: Traditional wrapped sweets and gum
Biscuits & Cookies
- Tizzi Cookie: Crunchy cookies in various flavors
- Wafer Sticks and Sandwich Biscuits
- Crackers and Savory Biscuits
Snacks
- Kutto: Rice crackers and cereal-based snacks
- Chocolate Bars: Filled and plain chocolate varieties
Beverages
- Fruit Juices and Flavored Milk Drinks
- Shelf-stable, ready-to-drink packaging for retail and vending distribution
Specialisation and Core USP
- High Production Capacity: State-of-the-art automated factories producing millions of units daily
- Brand Strength: Long-established product recognition across ASEAN and Middle East
- Export Readiness: Packaging, certification, and labeling compliance for over 50 global markets
- Product Innovation: Continuous R&D in new flavors, formats, and healthier snack options
Financials
As a public company listed on the Stock Exchange of Thailand:
- Total Revenue (2023): Estimated over THB 6 billion (approx. USD 170 million)
- Net Profit Margin: Averaging between 7–10% over the past five years
- Export Contribution: Nearly 35% of total revenue derived from international markets
Shipment Data
According to trade platforms and company disclosures:
- Annual export volume exceeds 10,000 metric tons
- Regular shipments to over 50 countries, including:
- ASEAN: Vietnam, Cambodia, Myanmar, Malaysia
- Middle East: UAE, Saudi Arabia, Kuwait
- Africa: Kenya, Ghana, South Africa
- North America and Europe via ethnic retail channels
- HS Codes commonly used: 1905 (bread, pastry), 1704 (sugar confectionery), 2202 (beverages)
Target Market
- Retail Chains: Supermarkets, convenience stores, hypermarkets
- Distributors and Wholesalers
- HORECA Sector: Food service, vending operators, airline catering
- Online Retail: Platforms such as Lazada, Shopee, Amazon (via partners)
Capabilities
- Multiple Production Facilities: Located in Thailand with certified food safety systems
- In-house R&D and Quality Labs: Flavor development and shelf-life testing
- OEM/Private Label Services: Product customization for clients globally
- Cold and Ambient Logistics: Nationwide delivery and international freight coordination
Certifications and Compliance
- ISO 9001 – Quality Management
- ISO 22000 / HACCP – Food Safety
- HALAL Certified – For Muslim consumer markets
- FDA Registered – For applicable international markets
All products are manufactured under strict quality control to meet the export standards of the EU, GCC, ASEAN, and other regulated markets.
Customer Testimonials
Buyers and distributors frequently highlight:
- Consistent taste and quality across product batches
- Competitive pricing and excellent shelf presentation
- Reliable shipping and responsive customer service
- High reorder rates and positive consumer feedback
Testimonials from trade partners and exhibitions (THAIFEX, Gulfood) underscore trust in long-term commercial relationships.
Major Achievements
- Ranked among Thailand’s Top 10 food exporters in the snack and confectionery segment
- Long-standing export presence in more than 50 countries
- Received awards for product quality and food safety excellence from Thai FDA
- Participated in major international food expos: THAIFEX, SIAL, Gulfood, Anuga
- Launched over 100 SKUs under multiple sub-brands with wide demographic appeal
