Product Offerings
Products:
Beverages: Coffee, Tea
Private Label Services: Custom Formulations, Branding Solutions
EVENARENA (OPC) Private Limited is a Coimbatore-based manufacturer and exporter of premium beverage products, specializing in high-quality coffee and tea offerings. With a focus on value-added private labeling, the company caters to both domestic and international markets, delivering customized beverage solutions aligned with global taste preferences and standards.
Company Overview
Founded by entrepreneur Vasu Raja Rajan, EVENARENA was established with the goal of tapping into India’s rich legacy of coffee and tea cultivation while modernizing its packaging, branding, and global appeal. The company operates as a One Person Company (OPC) with an agile, innovation-driven structure that allows fast customization and niche product development for small to mid-scale beverage brands.
Core Product Categories
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Beverages:
- Indian-Origin Coffee: Arabica, Robusta, Filter Coffee
- Specialty Teas: Black Tea, Green Tea, Herbal Infusions
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Private Label Services:
- Custom Formulation Development
- Packaging and Label Design
- Branding and Market Launch Support
Specialization and USP
EVENARENA's unique value proposition lies in its ability to deliver high-quality, small-batch customized coffee and tea products for private label clients. The company leverages India’s diversified agro-climatic zones and direct sourcing relationships to ensure freshness and authenticity.
Key differentiators include:
- End-to-end private labeling with low MOQs
- In-house roasting and blending facilities
- Customizable flavor and packaging solutions
Market Reach and Clientele
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Focused on B2B clientele including:
- Start-up coffee brands
- Retail boutique stores
- Exporters of Indian-origin beverages
- Specialty cafes and private-label distributors
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Active presence in Indian domestic market and early-stage export development in UAE and Southeast Asia
Infrastructure and Capabilities
- Roasting, blending, and packaging unit located in Coimbatore, Tamil Nadu
- In-house quality control protocols to maintain consistency in aroma, flavor, and freshness
- Flexible batch sizes for sample creation and small brand launches
Financial and Operational Snapshot
- Operating Revenue Estimate (FY 2023–24): INR 1–2 Crore
- Export Share: 25% (Early-stage export engagement)
- Profitability: Bootstrapped and self-sustained operations with lean manufacturing
Compliance and Certifications
- Compliant with FSSAI guidelines for beverage safety and labeling
- Committed to ethical sourcing and sustainable packaging for eco-conscious partners
Export and Shipment Data
- Early-stage export operations initiated in 2023
- Focus regions: Middle East and Southeast Asia
- Products shipped include private label filter coffee and tea blends in customized packs
Customer Feedback
"EVENARENA's flexibility and attention to flavor detailing helped us bring our vision of a boutique coffee brand to life. Their team is responsive and the quality is consistently top-tier."
— Founder, Specialty Coffee Startup, Bengaluru
"We launched our private label herbal tea line with EVENARENA's help, and their custom packaging service really set us apart in a competitive market."
— Retailer, Coimbatore-based Organic Store