EXCEL RICE and PRODUCTS COMPANY LIMITED
EXCEL RICE and PRODUCTS COMPANY LIMITED is a leading manufacturer and exporter of premium Thai rice, headquartered in Bangkok, Thailand. The company specializes in processing and distributing high-quality Thai rice varieties, catering to both domestic and international markets. With decades of expertise in the rice industry, EXCEL RICE has built a strong reputation for delivering superior-grade rice with a focus on sustainability, quality assurance, and customer satisfaction.
Core Business and Product Offerings
EXCEL RICE is committed to providing premium Thai rice, sourced from the best rice-growing regions of Thailand. The company processes and exports a diverse range of rice products, including:
- Thai Hom Mali Rice (Thai Jasmine Rice) – Known for its fragrant aroma and soft texture.
- Thai Pathumthani Fragrant Rice – A premium variety offering a delicate fragrance.
- Thai White Rice – A staple food product with consistent quality.
- Thai Parboiled Rice – Processed for enhanced nutritional benefits.
- Thai Glutinous Rice (Sticky Rice) – A popular choice for traditional Asian dishes.
- Red Cargo Rice – A nutrient-rich whole grain rice variety.
- Brown Jasmine Rice – A healthy, unpolished version of the famous jasmine rice.
Organic Rice Certification
The company has a dedicated organic rice segment, offering Certified Organic Thai Rice under the stringent regulations of EU/NOP (CERES GmbH), ensuring compliance with international organic farming standards.
Global Market Presence and Export Destinations
EXCEL RICE has established a strong export network spanning multiple continents. The company supplies high-quality Thai rice to more than 50 countries, including:
- Asia – China, Singapore, Japan, South Korea, Malaysia, Indonesia, the Philippines, and Vietnam.
- Middle East – UAE, Saudi Arabia, Kuwait, and Qatar.
- Europe – Germany, the UK, France, Italy, and Spain.
- North America – The United States and Canada.
- Africa – South Africa, Nigeria, and Egypt.
Competitive Advantage and Quality Assurance
EXCEL RICE differentiates itself through:
- State-of-the-Art Processing Facilities – The company employs advanced milling and processing technologies to maintain high grain purity, consistency, and hygiene standards.
- Stringent Quality Control Measures – EXCEL RICE follows HACCP, ISO 9001, and GMP quality certifications to ensure food safety and superior product quality.
- Sustainable and Ethical Sourcing – The company supports local Thai farmers by promoting sustainable agricultural practices.
- Customization and Private Labeling – EXCEL RICE offers tailored packaging and private-label solutions for international retailers, wholesalers, and food service businesses.
Business Performance and Shipment Data
EXCEL RICE has consistently ranked among Thailand’s top rice exporters, handling thousands of metric tons of rice shipments annually. The company’s export revenue has steadily grown, driven by increasing global demand for premium Thai rice. Data from international trade sources indicate that the company is a major supplier of high-quality fragrant and organic rice to Europe and the Middle East.
Brands and Private Label Offerings
EXCEL RICE operates under multiple brands, including:
- EXCEL RICE – The company’s flagship brand for premium Thai rice.
- EXCEL ELEPHANT – A trusted name for fragrant and specialty rice.
- EXCEL DRAGON – Focused on parboiled and glutinous rice varieties.
Recognitions and Achievements
- Certified by GMP, HACCP, ISO 9001, and CERES GmbH for organic rice.
- Recognized as a leading Thai rice exporter in the international market.
- Featured at global food exhibitions such as Gulfood Dubai and SIAL Paris, showcasing Thai rice excellence.
- Collaborated with international retail chains and food service providers to offer customized rice solutions.
Future Outlook
EXCEL RICE and PRODUCTS COMPANY LIMITED continues to expand its global footprint by strengthening partnerships with distributors, investing in new rice processing technologies, and enhancing sustainability initiatives. The company is focused on growing its presence in the organic and specialty rice markets, catering to the increasing consumer demand for healthy, high-quality rice products.
With its commitment to quality, sustainability, and global trade, EXCEL RICE remains a trusted and preferred supplier of authentic Thai rice worldwide.
