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Exhibiting at Asia Fruit Logistica 2025

3, 3P47
AsiaWorld-Expo
3 Sept - 5 Sept, 2025

Product Offerings

Product Categories:

fruits and vegetables, seeds

Products:

Blueberry Plants, Blueberry Seeds

Product Gallery:

Fall Creek China, officially registered as Yunnan Fu Rui Ke Sheng Wu Ke Ji You Xian Gong Si, is the Chinese subsidiary of Fall Creek Farm & Nursery, Inc.—a global leader in blueberry genetics and nursery production. Located in Kunming, Yunnan Province, Fall Creek China is committed to supporting the rapid development of the Chinese blueberry industry by delivering regionally adapted nursery plants, innovative genetics, and technical expertise.

Core Business & Offerings

Fall Creek China focuses on the propagation, production, and supply of high-quality blueberry nursery stock suited for China's diverse growing regions. Its core offerings include:

  • Low-Chill Blueberry Varieties
    Designed for southern China and tropical/subtropical climates.

  • Mid- to High-Chill Varieties
    Suitable for temperate regions across northern and western China.

  • Technical Growing Support
    Expert horticultural consulting, planting density advice, fertigation planning, and canopy management.

  • Customized Variety Solutions
    Exclusive and licensed varieties to meet local market and climatic needs.

  • On-Farm Consultation & After-Sales Service
    Seasonal crop evaluations, orchard design support, and disease management assistance.

Specialization and Unique Strengths

  • Global Genetics with Local Adaptation
    Fall Creek's proprietary varieties are selected and tested for performance under Chinese climate and soil conditions.

  • Large-Scale Nursery Development
    A new nursery facility spanning over 300,000 square meters south of Kunming, strategically positioned for accessibility and optimal plant propagation.

  • Experienced Leadership Team
    Operated by a seasoned management team with international expertise:

    • Henk Vaandrager – General Manager
    • Xu Zhu (Bob) – Operations Manager
  • Integration with Global R&D
    Access to Fall Creek’s international breeding, trialing, and R&D infrastructure across the U.S., Mexico, Peru, Spain, and Chile.

Certifications and Compliance

Fall Creek China operates under strict phytosanitary, genetic licensing, and plant health standards. While specific Chinese certification documentation is not public, all propagation practices align with:

  • Clean Plant Material Protocols
  • Intellectual Property Protection for Licensed Varieties
  • Quarantine Compliance for Domestic Distribution

The parent company, Fall Creek, adheres to stringent USDA, EU, and ISO nursery standards globally, ensuring best-in-class quality assurance.

Strategic Impact in China

  • Market Positioning: Fall Creek is one of the first international blueberry nursery companies with full operational presence in China.
  • Production Capacity: Once fully operational, the Kunming nursery will support the planting of hundreds of hectares annually, directly boosting China’s domestic berry supply chain.
  • Variety Portfolio Expansion: Introduction of high-yield, long shelf-life cultivars tailored for China's retail and export markets.

Target Markets

Fall Creek China serves:

  • Commercial Blueberry Growers
  • Vertical Farms & Agri-Tech Operators
  • Cooperatives and Agricultural Investment Groups
  • Regional Agricultural Bureaus and Extension Programs

Geographic focus includes:

  • Yunnan, Sichuan, and Guizhou Provinces (low-chill)
  • Hebei, Shandong, Liaoning, and Inner Mongolia (mid/high-chill)

Financial & Operational Insights

As a subsidiary of Fall Creek Farm & Nursery, a privately held U.S.-based company, financial specifics are confidential. However, company-wide Fall Creek operates in over 35 countries, with:

  • Global Annual Capacity: Millions of blueberry plants
  • R&D Investment: Estimated 15–20% of annual revenue
  • License Portfolio: More than 40 varieties globally registered and trialed

China is one of Fall Creek's top three growth markets due to increasing consumer demand and expanding cultivation acreage.

Capabilities

  • Nursery Infrastructure
    • In-vitro propagation, mother stock maintenance, and disease screening labs
  • Field-Based Variety Trials
    • On-farm evaluation plots across multiple Chinese provinces
  • Horticultural Services
    • Full-cycle grower support from site selection to harvest optimization
  • Genetics Licensing and Commercialization
    • Offers both public and proprietary varieties through secured legal channels

Recognitions and Industry Positioning

Fall Creek is recognized globally as a pioneer in blueberry plant production and genetic innovation. In China, its early entry and infrastructure investment position it as a leading driver of industry standardization, productivity, and fruit quality improvement.

The company collaborates with:

  • Chinese Academy of Agricultural Sciences
  • Provincial Agricultural Technology Centers
  • Export-Focused Growers and B2B Distributors

Its presence has accelerated the modernization of blueberry farming techniques and access to competitive cultivars in the Chinese market.

Customer Testimonials

While formal public testimonials are limited, Fall Creek China has established long-term partnerships with several commercial growers in Yunnan and Sichuan provinces. These clients report:

  • Improved crop yields and shelf life
  • Faster plant establishment and uniformity
  • High responsiveness from Fall Creek’s technical team

Growers increasingly turn to Fall Creek for reliable, scalable, and science-backed planting solutions that align with China’s rising domestic and export ambitions for blueberries.