Exhibiting at Asia Fruit Logistica 2025

Founded in Ecuador, Reybanpac (Rey Banano del Pacífico C.A.) is a leading agribusiness enterprise specializing in the cultivation, production, and export of high-quality bananas under its globally recognized brand, FAVORITA. With over four decades of operational excellence, Reybanpac has earned a strong reputation in the global fruit market, supplying premium bananas to over 45 countries, including a significant presence in Asia, particularly China.

Core Business and Product Offerings

Reybanpac’s core business revolves around the integrated management of banana production — from cultivation and post-harvest processing to logistics and export. The company’s flagship product is the Cavendish banana, marketed under the FAVORITA brand, known for its consistent quality, taste, and presentation.

• Main Product: Cavendish Bananas (FAVORITA brand)
• Processing Facilities: 65+ packing plants with advanced quality control systems
• Certifications: GlobalG.A.P., Rainforest Alliance, BASC, ISO 9001

Specialization and Unique Selling Proposition (USP)

Reybanpac distinguishes itself by maintaining complete vertical integration across its supply chain. This includes owning and managing banana plantations, investing in sustainable agriculture, and directly overseeing export logistics. The company uses state-of-the-art irrigation systems, biological pest control, and post-harvest technology to ensure fruit quality and environmental sustainability.

• Vertical Integration: Full control from farm to port
• Sustainability Focus: Reduced carbon footprint, water recycling, and soil conservation programs
• Quality Assurance: Electronic traceability systems from plantation to final delivery

Financial and Operational Strength

Reybanpac is one of Ecuador’s top five banana exporters. According to Ecuador’s Banana Exporters Association (AEBE), the company ships an estimated 45 million boxes of bananas annually, generating hundreds of millions in export revenue.

• Annual Export Volume: ~45 million boxes
• Revenue Estimate: USD $300–350 million annually (based on average FOB banana price)
• Workforce: Over 7,000 direct employees across farming, packing, and logistics operations

Shipment and Trade Data

International shipment records show consistent performance in high-volume exports to China, Russia, the Middle East, and Europe. According to Volza and Trademo, Reybanpac has exported thousands of containers to China in the past five years, with an average container volume of 1,080 boxes per container.

• Top Markets: China, Russia, Germany, United Arab Emirates, USA
• Container Shipments to China (2023): 8,200+ containers (approx.)
• Preferred Ports: Dalian, Guangzhou, and Shanghai (China)

Target Market and Capabilities

Reybanpac caters to global distributors, supermarkets, and importers who require consistent supply, high product standards, and reliable certifications. Their strategic focus in Asia, including direct partnerships with importers and retailers in China, has made FAVORITA a premium banana brand in the region.

• Primary Buyers: Retail chains, fruit distributors, wholesale markets
• Export Focus: Custom packaging, private labels, and retailer branding services
• Cold Chain Management: Maintains controlled temperature from packhouse to port

Certifications and Compliance

The company adheres to international standards and has obtained multiple certifications to ensure compliance and consumer trust:

• GlobalG.A.P. – Good agricultural practices
• Rainforest Alliance – Sustainable and ethical farming
• BASC – Business Anti-Smuggling Certification
• ISO 9001 – Quality management system

These certifications are regularly audited and form a cornerstone of Reybanpac’s commitment to responsible agriculture and traceability.

Recognitions and Awards

Reybanpac has received numerous accolades in Ecuador and internationally for its innovation, sustainability, and trade performance. Some of the major recognitions include:

• AEBE Exporter of the Year
• Sustainable Exporter Award by the Ministry of Production, Foreign Trade, Investments and Fisheries
• EcoEfficiency Award in logistics and farming from Latin American agribusiness forums

Social Responsibility and Sustainability

Reybanpac is deeply committed to community development, education, and environmental stewardship. The company runs programs for:

• Educational Scholarships for children of plantation workers
• Healthcare Access in rural farming regions
• Reforestation Projects across 1,200 hectares of buffer zones

Testimonials

“FAVORITA bananas have been one of our top-performing imports in terms of quality and reliability. Their packing and delivery systems ensure minimum waste and maximum freshness.”
— Purchasing Director, Leading Import Company, Guangzhou

“We have worked with Reybanpac for over 10 years. Their traceability and sustainability practices align perfectly with our retail compliance standards.”
— Head of Procurement, European Supermarket Chain

Conclusion

With a strong foundation built on sustainability, vertical integration, and international certifications, Reybanpac’s FAVORITA bananas continue to lead in quality, consistency, and brand trust across global markets. Their proven shipment reliability and scalable capabilities make them a strategic partner for buyers worldwide, particularly in growing markets like China.