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Fábrica de Produtos Alimentares Hokkaido, based in Macau, China, is a renowned local manufacturer and exporter of traditional bakery items and modern snack foods. Known for its signature brand Pinbely, the company blends Japanese-inspired techniques with Macanese confectionery traditions to produce a wide range of baked goods, souvenir snacks, and premium gift items that cater to both tourists and wholesale buyers across Asia.
Brief History
Founded by local entrepreneur Ieong Veng Ngai, Fábrica de Produtos Alimentares Hokkaido was established with a vision to elevate Macau's heritage snacks into branded, export-ready products. The factory operates under strict hygiene and quality protocols and has grown through word-of-mouth reputation among tourists and locals. The company primarily serves walk-in retail, domestic wholesale, and growing export channels targeting the broader Chinese and Southeast Asian markets.
Core Business
The company’s core operations include:
- Artisanal production of almond cookies, tarts, mochi, and snack cones
- Souvenir packaging for tourism and seasonal gift markets
- OEM/private label supply for retail chains and event gifting
- Local and regional distribution via Macau retail networks and food fairs
With a focus on premium ingredients and eye-catching packaging, Hokkaido Macau products are positioned as ideal gifts and authentic Macanese snack options.
Product and Service Offerings
Signature Products
- Almond Cookies
- Traditional baked recipe, crisp texture, nut-rich profile
- Egg Rolls
- Light, layered pastry tubes; butter and sesame varieties
- Butter Cookies
- Available in butterfly shape, cheese, and honeydew melon flavor
- Cranberry Macarons
- Soft shell texture, infused with tart dried cranberry
- Mochi Chocolate Tarts
- Fusion dessert combining Japanese-style mochi and chocolate ganache
- Crunchy Snack Cones
- Mini cone-shaped wafers with sweet or savory filling
All products are sold in both retail gift packaging and bulk formats for commercial clients.
Specialisation and Core USP
- Macanese-Japanese Fusion: Combines heritage recipes with modern texture and flavor innovations
- Gift-Ready Packaging: Attractive box and tin designs tailored for festivals and tourism
- Small-Batch Quality: Freshness maintained through controlled inventory cycles
- Cultural Relevance: Positioned as authentic edible souvenirs of Macau
Pinbely distinguishes itself through nostalgic recipes paired with contemporary branding and export-ready quality standards.
Financials
As a private SME with a focused market, official financials are not published, but:
- Estimated annual sales: MOP 3–6 million (USD 375,000–750,000)
- Over 60% of revenue derived from domestic tourism and festival gifting
- Increasing B2B sales to specialty retailers and event organizers in southern China
Shipment Data
While primarily catering to the Macau market, limited regional exports are made to:
- Hong Kong
- Guangdong (Zhuhai, Shenzhen)
- Vietnam and Malaysia via Chinese diaspora distributors
Logistics managed through small-parcel exports and consolidated cold/dry shipments for longer shelf-life products.
HS Code references include:
- 190531 (sweet biscuits)
- 190590 (other bakery products)
Target Market
- Tourists visiting Macau (walk-in and duty-free retail)
- Gift shops and confectionery outlets
- Festival and wedding planners
- Regional snack distributors
- Boutique supermarkets and airport retailers
Capabilities
- Recipe Development and Flavor Adaptation
- OEM and Co-Branding Partnerships
- Hand-packed and automated packaging options
- Shelf-stable snack formats with printed branding
Facilities can accommodate small to mid-size customized production runs for event-based or seasonal demand.
Certifications and Compliance
- Macau Health Bureau Licensed
- Food Manufacturing Registration
- Raw materials sourced from registered suppliers and processed under HACCP-equivalent protocols
- Nutritional labeling in Traditional Chinese and English for export compliance
Customer Testimonials
Frequent customer comments (sourced via social media and reviews) emphasize:
- Rich almond flavor and melt-in-the-mouth texture of cookies
- Elegance and premium feel of packaging—suitable for gifting
- Freshness and artisan touch in products like mochi tarts and macarons
Repeat purchases are common during festival periods such as Lunar New Year and Mid-Autumn Festival.
Major Achievements
- Built a recognizable local brand “Pinbely” with tourist appeal
- Participated in Macau Food Festival and local trade fairs
- Developed over 30 SKUs tailored to gift retail and custom orders
- Initiated small-scale exports to Guangdong and Southeast Asia
- Partnered with local events and hotels for branded snack giveaways