Product Offerings
Products:
Pyramid salt flakes: Pure Sea Salt Flakes, Fine Sea Salt Flakes
Finer Things Company Limited, based in Bangkok, Thailand, is the producer of the premium sea salt brand “Salté,” offering artisanal pyramid sea salt flakes harvested from the pristine coastal waters of Thailand. The company has gained recognition for blending traditional sea salt harvesting methods with contemporary culinary applications, establishing itself as a premium provider of gourmet salts for global culinary and hospitality markets.
Company Background
Founded with the mission to elevate Thailand’s native sea salt heritage, Finer Things Company Limited operates with a deep commitment to sustainability, product purity, and flavor integrity. Leveraging the mineral-rich waters of Thailand's southern coastlines and time-honored evaporation techniques, Salté's sea salts are carefully harvested, flaked, and packaged to meet the discerning standards of chefs, restaurants, and gourmet food retailers worldwide.
Core Business
The core operations of Finer Things Company Limited include:
- Production of premium sea salt flakes under the “Salté” brand
- Export of gourmet salt to international food service and retail sectors
- Private label and customized salt solutions for culinary brands
- Product innovation within the natural and clean-label seasoning category
Their facility specializes in small-batch salt crystallization, prioritizing texture, trace mineral content, and visual appeal in every flake.
Product & Service Offerings
The Salté product line includes:
Pyramid Sea Salt Flakes
- Pure White Pyramid Flakes: Delicately crisp, natural sea salt crystals ideal for finishing
- Fine Flake Sea Salt: Milled flakes for versatile culinary use
Salté’s salts are hand-harvested, sun-dried, and undergo minimal processing to retain natural flavor and mineral complexity. No artificial additives or anti-caking agents are used.
Specialization and USP
Finer Things Company Limited’s competitive edge stems from:
- Sourcing from unpolluted coastal salt beds in southern Thailand
- Artisanal crystallization process that produces large, pyramid-shaped flakes
- Sustainable harvesting practices and low-energy production
- Packaging tailored for chefs and gourmet retailers, including recyclable tins and eco-refill options
- Positioned as one of Thailand’s only gourmet sea salt brands targeting international markets
The company maintains full vertical integration from harvest to pack, ensuring product purity and supply consistency.
Financial Overview
As a privately held SME, detailed revenue figures are not published. However, based on trade listings and export volumes:
- Annual production estimated at 10–15 metric tons of pyramid sea salt flakes
- Product available through over 100 gourmet retailers and online platforms globally
- Actively participates in international food shows such as THAIFEX and Speciality & Fine Food Fair London
Revenue is primarily generated through direct B2B sales, e-commerce, and white-label agreements.
Shipment and Export Records
- Exports to Singapore, Japan, UAE, Germany, and the UK
- Bulk and retail formats (30g–1kg) available
- Distribution includes foodservice wholesalers, concept stores, and hotel suppliers
- Products meet EU and US import requirements with full traceability
Typical lead time for international orders is 4–6 weeks, including labeling and documentation.
Target Market
Finer Things targets:
- Gourmet food retailers
- Chefs and high-end restaurants
- Natural/organic food distributors
- Premium food gift brands
- Hotel and resort culinary departments
Their salt is positioned as a luxury ingredient, suitable for fine dining and high-end retail positioning.
Capabilities
- In-house production facility in Thailand for salt crystallization and packaging
- Capacity for custom labeling and private label branding
- Experienced logistics and export team for international fulfillment
- HACCP-compliant production process
The company is actively expanding into flavored salt and mixed herb-salt applications to support brand extension.
Certifications and Compliance
- Products comply with Thai FDA regulations and export food safety standards
- No additives, anti-caking agents, or preservatives used
- Packaging adheres to eco-conscious practices
- All products offer full traceability and ingredient transparency
Finer Things is exploring additional organic and Halal certifications to expand export readiness.
Customer Testimonials
While individual reviews are often shared through partner retailers, Salté products are highly regarded for:
- “Exceptional texture and mineral complexity—perfect as a finishing salt.” — Chef de Cuisine, Singapore
- “One of the cleanest-tasting salts we’ve ever tested.” — European culinary buyer
- Salté maintains above 4.7/5 customer satisfaction across online gourmet platforms
Major Achievements
- Successfully launched in over 5 international markets within three years
- Selected as featured salt brand in Michelin-affiliated culinary events in Asia
- Introduced limited edition packaging line for luxury gift retailers in 2023
- Recognized for innovation in Thai artisanal food exports by industry trade groups
Finer Things Company Limited continues to build its presence as a premium sea salt brand from Thailand, delivering authenticity, sustainability, and culinary excellence through every crystal of Salté.