F&L Corporation, headquartered in Seoul, Republic of Korea, is a next-generation health food and nutrition company specializing in functional meal replacement products and dietary supplements under the brands FLIMEAL, FULLight, and Liveling. With a mission to deliver convenient nutrition solutions tailored for modern lifestyles, F&L Corporation has gained recognition across domestic and international health-conscious consumer segments.
Core Business
F&L Corporation operates at the intersection of wellness, innovation, and convenience, offering:
- Meal replacement shakes and powders
- Functional soups and diet snacks
- Natural sweeteners
- Nutritional supplements
The company caters to B2C and B2B markets, including online wellness platforms, foodservice operators, gyms, and health supplement retailers. With a strong R&D backbone and market-driven formulation, F&L has become a notable force in Korea’s growing health and diet food sector.
Product Offerings
F&L Corporation’s portfolio includes a diverse lineup of ready-to-consume and easy-prep wellness products:
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Meal Replacement Shakes (FLIMEAL):
- Flavors: Chocolate, Green Tea, Black Sesame, Dolce Latte, Sweet Potato, 17 Grains
- Formats: 45g sachets (7-pack) and 630g bottles
- High in protein and fiber, enriched with 11+ vitamins and minerals
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Functional Soups (Flimeal Witch Soup):
- Chicken Soup
- Beef Soup
- Designed for satiety with minimal calories, rich in collagen and protein
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Low-Calorie Snacks:
- Konjac Pop Popcorn in Consommé and Spicy flavors
- Made with konjac flour for fiber and low GI index
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Sweeteners:
- Allulose (Plain and Maple flavors)
- Plant-based, low-calorie alternative to sugar
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Supplements (Liveling):
- Apple/Pineapple Cleanse Liquid Sachets
- Multivitamin Gummies (with vitamins A, B complex, C, D, E)
These products are formulated for calorie-conscious consumers, busy professionals, and those pursuing dietary management or wellness programs.
Specialization and Core USP
F&L Corporation’s unique value proposition lies in:
- Focus on functional food science and bioavailable nutrition
- Use of Korean-grown grains, fruits, and botanical extracts
- Products developed with dieticians and food tech researchers
- Packaging formats optimized for portability, shelf-stability, and modern retail
The FLIMEAL shake line is particularly renowned for flavor variety, minimal sugar content, and high nutrient density.
Financials and Market Performance
While private financial figures are undisclosed, industry data and digital footprint suggest:
- Rapid e-commerce growth via platforms like Coupang, Naver Store, and Amazon Global
- Export expansion to Japan, Southeast Asia, and the Middle East
- Estimated annual turnover of USD 8–12 million, based on DTC sales, subscription services, and B2B partnerships
- Ranked among Korea’s top emerging meal replacement brands, with strong consumer retention and repeat purchase rates
F&L Corporation capitalizes on Korea's USD 1.5 billion functional food market, growing at 6–8% annually.
Target Markets
The company strategically targets:
- Health-conscious individuals and gym-goers
- Office workers seeking on-the-go nutrition
- Weight-management consumers and meal-skipping demographics
- E-commerce-focused millennial and Gen Z consumers
B2B channels include fitness studios, wellness subscription boxes, and cross-border wellness distributors.
Capabilities
F&L Corporation maintains robust operational infrastructure, including:
- In-house formulation and R&D teams
- Contract manufacturing with GMP- and HACCP-certified plants
- Packaging flexibility from sachets to bulk sizes
- Global logistics and export readiness, including multilingual labeling and regulatory documentation
Its digital marketing team drives high engagement and brand loyalty through influencer campaigns and social proof.
Certifications and Compliance
All F&L Corporation products are manufactured in accordance with:
- Korean MFDS (Ministry of Food and Drug Safety) standards
- GMP and HACCP-certified production facilities
- Product safety compliance for APAC, GCC, and North American markets
- Compliant with clean-label trends: No synthetic preservatives, no added sugar (for most SKUs), no artificial coloring
The company is working toward acquiring Halal certification to support growing demand in Islamic markets.
Shipment Records
Although direct volume data is limited, verified distributor listings confirm:
- Regular shipments to Japan, Malaysia, UAE, and Vietnam
- Standard exports in cartons of sachets and 630g PET bottles
- Popular export SKUs include: Flimeal Chocolate Shake, Liveling Cleanse Sachets, and Allulose Syrup
F&L’s international logistics team is equipped to manage air and sea freight documentation with accuracy and responsiveness.
Customer Testimonials
User feedback across Korean and international retail platforms highlights:
- Excellent taste and digestibility compared to traditional MRPs
- Convenience for busy mornings or meal replacement while dieting
- Visible benefits in digestion and weight management with consistent use
- Consumers especially praise the Konjac Pop Popcorn for guilt-free snacking
High repeat order rates indicate strong product satisfaction and brand trust.
Achievements
- Over 1 million servings of FLIMEAL shakes sold within Korea since launch
- Recognized by Korean wellness platforms as a Top 10 Innovative Health Brand in 2023
- Established partnerships with diet programs, fitness influencers, and health e-commerce platforms
- Featured at regional trade fairs including Seoul Food & Hotel Expo and Asia Health Ingredients Show
F&L Corporation continues to scale its mission of promoting practical wellness through functional food science, with a strong foothold in both domestic and export markets under the FLIMEAL and Liveling brand banners.