Flago (Malaysia) Sdn. Bhd. is a leading Malaysian manufacturer and exporter of premium food and beverage ingredients tailored for cafés, dessert houses, and bubble tea brands across Asia and the Middle East. Based in Kuala Lumpur, the company has built a strong reputation in the specialty beverage and dessert segment through its high-quality, customizable products and dedicated client support.
Core Business
Flago (Malaysia) Sdn. Bhd. focuses on:
- Manufacturing beverage and dessert ingredients used in foodservice operations
- Supplying instant powders, flavor bases, and toppings to café chains, restaurant operators, and private label clients
- Providing R&D formulation support and co-branding opportunities for emerging beverage brands
Its end-to-end capability from product development to international logistics has made Flago a preferred partner for customized and ready-to-use food solutions.
Product Offerings
The Flago product portfolio covers a wide range of beverage and dessert ingredients segmented into three major categories:
-
Beverage Ingredients:
- Milk Tea Powders (e.g., Thai Milk Tea, Hojicha, Brown Sugar)
- Coffee Powders
- Flavored Syrups
- Fruit Purees
- Instant Drink Powders (Matcha, Taro, Mango)
-
Dessert Ingredients:
- Pudding Powders (Douhua, Grass Jelly, Egg Pudding)
- Taro Paste
- Bingsu (Shaved Ice) Powders
-
Toppings:
- Instant Milk Foam Powders
- Instant Jelly & Pudding Add-ons
- Specialty toppings for bubble teas and desserts
All products are designed for fast preparation, consistent taste, and scalability, supporting both high-volume outlets and boutique brands.
Specialization and Core USP
Flago's key strengths include:
- In-house R&D capabilities, allowing clients to develop exclusive recipes and flavor profiles
- Private label and OEM production services for cafés and tea franchises
- Halal-certified production, enabling entry into Muslim-majority markets
- Easy-mix and instant formats, minimizing prep time for commercial kitchens
Their ability to deliver both flavor innovation and operational convenience has positioned Flago as a versatile and agile supplier in the F&B sector.
Financials and Market Performance
Although exact financial data is private, market intelligence and client expansion indicate:
- Flago services over 300 foodservice operators in Malaysia, Indonesia, the Philippines, and the UAE
- Estimated annual revenue in the range of USD 4–6 million, supported by volume sales in beverage powders and dessert ingredients
- Growth driven by the rising demand for bubble tea and dessert cafés, a market that has seen double-digit expansion across Southeast Asia since 2020
Export volumes have increased significantly post-COVID due to the resurgence of dine-in and quick service restaurant businesses.
Target Markets
Flago targets B2B clients primarily in:
- Bubble Tea Chains and Franchise Cafés
- Dessert Houses and Ice Cream Parlors
- HORECA Distributors
- Baking and Culinary Schools
Their ingredients are especially tailored for operations in Malaysia, Singapore, Vietnam, Thailand, Indonesia, and the Middle East.
Capabilities
Flago operates with:
- HACCP-compliant production and blending lines
- Custom packaging units supporting 1kg, 500g, and bulk pack sizes
- Dedicated export and documentation team managing logistics across air and sea routes
- Technical and sensory evaluation support for B2B clients
Their facilities enable agile production cycles and flavor consistency across global markets.
Certifications and Compliance
Flago ensures compliance with:
- Halal Certification from JAKIM Malaysia
- HACCP and GMP Standards
- Complies with regional labeling requirements (ingredients, allergens, nutrition)
- Supports food traceability and recall readiness through batch tracking systems
This compliance structure facilitates smooth customs and regulatory clearance for global food trade.
Shipment Records
Based on trade activity and regional distributor listings:
- Flago executes regular shipments of beverage powders and toppings to more than 10 countries
- Common shipping formats include palletized cartons (1kg x 20 bags per carton)
- Exported via sea freight from Port Klang and air cargo for urgent fulfillment
Key product codes shipped include instant matcha powder, milk foam base, and douhua pudding mix.
Customer Testimonials
Although formal reviews are not listed publicly, trade partner feedback reflects:
- Satisfaction with product consistency and solubility
- High marks for custom formulation services
- Noted improvements in menu quality and customer satisfaction due to unique flavors and better mouthfeel
Multiple small and medium café chains have scaled regionally using Flago’s formulations.
Achievements
- Developed over 100 SKUs across beverage and dessert applications
- OEM producer for 5+ emerging bubble tea brands across Southeast Asia
- Partnered with culinary training institutes in Malaysia for product demonstrations
- Recognized at regional food expos such as MIHAS and THAIFEX
Flago (Malaysia) Sdn. Bhd. continues to innovate within the fast-growing foodservice ingredient space, offering a reliable combination of product quality, customization, and export readiness for regional and international café operators.
