Product Offerings
Products:
Lingerie: Bras, Panties, Nightwear, Shapewear
About Flora International
Flora International is a premier manufacturer, wholesaler, and exporter of high-quality lingerie products. Based in New Delhi, India, the company has been a leading name in the intimate apparel industry, offering a diverse range of lingerie designed for comfort, style, and durability. With a commitment to craftsmanship and innovation, Flora International has established a strong foothold in both domestic and international markets.
Core Business and Specialization
Flora International specializes in the production of bras, panties, nightwear, and shapewear, catering to diverse consumer needs. The company is known for its premium-quality materials, innovative designs, and commitment to body-positive fashion trends. Operating under the brand name FLORA, it has built a loyal customer base across multiple markets.
Product and Service Offerings
Flora International offers a wide range of intimate apparel, including:
1. Bras
- T-Shirt Bras
- Push-Up Bras
- Full-Coverage Bras
- Lace Bras
- Sports Bras
2. Panties
- Bikini Panties
- High-Waist Panties
- Seamless Panties
- Cotton Panties
- Thongs
3. Nightwear
- Satin Night Dresses
- Pajama Sets
- Robes
- Babydolls
4. Shapewear
- Waist Cinchers
- Body Shapers
- Tummy Tucker
- Seamless Control Wear
Unique Selling Proposition (USP)
- Premium Fabric Selection – Use of cotton, lace, satin, and breathable microfibers for enhanced comfort and durability.
- Size-Inclusive Range – Offers products catering to all body types, from XS to XXL+ sizes.
- Affordable Luxury – Competitive pricing without compromising on quality, making it accessible to a broad customer base.
- Innovative Designs – Incorporating seamless, wireless, and adaptive fit technologies to ensure the best experience.
- Eco-Friendly Approach – Focus on sustainable materials and low-impact dyeing techniques to reduce the environmental footprint.
Financial Strength and Market Presence
Flora International has demonstrated steady financial growth, with an estimated annual revenue exceeding ₹30 crores. The company has experienced a 15% year-over-year increase in sales, reflecting strong demand in both domestic and international markets.
With a distribution network spanning across India and exports to over 10 countries, the company has successfully expanded its global reach, particularly in Southeast Asia, the Middle East, and Africa.
International Shipments and Exports
Flora International has successfully exported over 500,000+ lingerie pieces annually, with key export destinations including UAE, Saudi Arabia, Bangladesh, Sri Lanka, and South Africa.
- Top Export Markets: Middle East, Southeast Asia, Africa
- Total Shipment Value (Last 3 Years): Approx. ₹75+ crores
- Best-Selling Exported Product: T-Shirt Bras and Seamless Panties
Certifications and Compliance
To maintain high industry standards, Flora International complies with several quality and safety regulations:
- ISO 9001:2015 – International Quality Management Standard
- OEKO-TEX Certification – Ensures textiles are free from harmful chemicals
- BSCI Compliance – Ethical and sustainable manufacturing practices
- GOTS Certification – Organic Textile Standard for sustainable fabric use
Customer Testimonials
"Flora International's lingerie range offers unparalleled comfort and style. Their T-shirt bras are a perfect fit and have become a staple in my wardrobe." – Priya Sharma, Fashion Blogger, Mumbai
"The seamless shapewear collection is fantastic! It provides excellent support without feeling restrictive. Highly recommend!" – Ritu Malhotra, Customer, Dubai
Major Achievements
- Ranked among India's Top 10 Lingerie Brands in 2023.
- Exported over 1.5 million units in the last five years.
- Awarded "Best Affordable Lingerie Brand" in 2022.
- Partnered with over 200+ distributors globally.
Conclusion
Flora International is a trusted name in the lingerie industry, offering high-quality, stylish, and body-inclusive intimate wear. With its strong financial growth, expanding exports, and commitment to sustainability, the company continues to set benchmarks in the global lingerie market.
For retailers and distributors looking for premium lingerie solutions, Flora International remains the go-to brand for innovation, quality, and comfort.