FNB Viet Nam Service Joint Stock Company is a premium coffee exporter and manufacturer based in Ho Chi Minh City, Vietnam, operating under the flagship brand HAPII Coffee. With a strong commitment to sustainability, traceability, and the elevation of Vietnamese specialty coffee, the company bridges the gap between smallholder farmers and international roasters seeking consistent, high-quality beans with origin integrity.
Core Business
FNB Viet Nam focuses on the processing, packaging, and export of high-quality Vietnamese coffee, particularly Arabica and Robusta varietals, with specialty grading. The company offers vertically integrated services — from farm-level sourcing to international delivery — and plays a pivotal role in elevating Vietnamese coffee on the global specialty stage.
The company's core operations include:
- Sourcing from certified farms in regions like Lam Dong, Dak Lak, and Son La
- Processing both green and roasted beans for export
- Custom roasting and private labeling
- Specialty coffee consultation and training
- Direct supply to coffee shops, roasters, and distributors globally
Product and Service Offerings
FNB Viet Nam offers a wide portfolio of products tailored to both bulk and specialty segments:
-
Coffee Products:
- Specialty Arabica (screen 16+, SCA score 80+)
- Specialty Robusta (fine Robusta with SCA score 80+)
- Organic Coffee Beans
- Green Coffee Beans (wet and dry-processed)
- Roasted Coffee Beans (light, medium, dark roast)
- Drip Bag Coffee (single-serve specialty brew)
- Instant Coffee and Espresso Blends
- Single-Origin Estate Coffees
-
Other Beverages:
- Specialty Teas from highland Vietnam
- Coffee-based Beverages for retail markets
All products are traceable, tested for moisture, mold, and defects, and available in food-grade export packaging.
Specialization and Core USP
FNB Viet Nam stands out through its:
- Direct trade relationships with over 300 smallholder farmers
- In-house cupping lab and Q graders for consistent quality assurance
- Ability to offer fully traceable, single-origin batches
- Sustainable and organic farming partnerships
- Flexibility to meet niche customer requirements for specialty, micro-lot, or private-label orders
Their brand, HAPII Coffee, has become a hallmark of ethically sourced, flavor-rich Vietnamese beans, now recognized in markets across Asia, Europe, and North America.
Financial Performance
While FNB Viet Nam is privately held and financial details are not publicly disclosed, industry benchmarks and trade volume suggest:
- Estimated annual export turnover between USD 3–5 million
- Year-on-year growth of 30% from 2022 to 2024, driven by expansion into EU and Middle Eastern markets
- 70% of revenue from green bean bulk export, 30% from value-added products like drip bags and roasted coffee
Shipment and Export Activity
According to import/export trade databases such as Volza and ImportYeti:
- FNB Viet Nam has shipped to over 25 countries, including Germany, Japan, UAE, South Korea, the USA, and the Netherlands
- Over 300 documented containers shipped between 2022 and 2024
- Main export formats include 60kg jute bags, 1kg vacuum packs, and drip bag retail sets
- Participation in international trade shows like SCA Expo, World of Coffee Europe, and Gulfood
Target Market
FNB Viet Nam targets a diverse clientele:
- Specialty roasters and importers looking for traceable Vietnamese origins
- Distributors and wholesalers in North America, EU, Japan, and GCC regions
- Café chains and boutique coffee shops requiring private-label options
- Retailers and e-commerce platforms for ready-to-brew drip bag and instant coffee
- B2B clients in foodservice and hospitality industries
Their appeal lies in consistent quality, scalable supply, and the compelling story behind every bean.
Capabilities
- Post-harvest processing facilities in the Central Highlands
- Roasting facilities with sample roasters and 15–60kg drum roasters
- In-house cupping lab and Q-Grader certified team
- Export documentation and logistics handling team for CIF/FOB/DDP terms
- OEM services including branding, packaging, and custom roast profiles
Certifications and Compliance
- Farms and processes compliant with EU Organic and USDA Organic standards
- SCA and CQI-backed grading and processing
- Complies with Vietnam Ministry of Agriculture and Rural Development (MARD) export standards
- Internal QC system ensuring <12% moisture, low defect rate (<5% by weight)
Customer Testimonials
“The consistency of quality from HAPII Coffee has allowed us to launch our Vietnam-origin line with great success. Their micro-lot processing and responsiveness are top-notch.”
— Head of Sourcing, Nordic Roasters GmbH
“We’ve been sourcing drip bag coffees from FNB Viet Nam for our chain in Dubai. Their packaging quality and turnaround time have been excellent.”
— Director, Al Fajr Coffee Trading LLC
Major Achievements
- Awarded “Top Exporter of Specialty Robusta” by the Vietnam Coffee & Cocoa Association in 2023
- Selected supplier to international roasters in 15+ countries under the HAPII brand
- Participated in SCA Expo 2023 in Portland and World of Coffee Athens 2023
- Launched carbon-neutral processing pilot project in Lam Dong province
- Reached 100+ tons of traceable specialty coffee exports in 2024 alone
FNB Viet Nam Service Joint Stock Company continues to lead the transformation of Vietnamese coffee into a globally respected origin, offering ethically sourced, expertly processed, and highly customizable coffee solutions for the world’s most discerning markets.
