Exhibiting at VIV Asia 2025

Form Nutrition is a London-based plant-based nutrition company dedicated to redefining performance and wellness through science-backed, ethically formulated supplements. Founded with a mission to improve health without compromising the planet, Form Nutrition has established itself as a category leader in premium vegan protein powders and functional nootropics that bridge the gap between athletic performance, cognitive enhancement, and holistic well-being.

Core Business and Product Portfolio

Form Nutrition specializes in high-quality, plant-based supplements designed for consumers seeking both physical performance and mental clarity. Their product lineup is divided into three key categories:

• Performance Protein:

  • High-protein blends with added digestive enzymes for post-workout recovery and muscle support.
  • Flavors include Chocolate Peanut, Chocolate Hazelnut, and Vanilla.

• Superblend Protein:

  • All-in-one meal support shakes containing protein, vitamins, and functional ingredients.
  • Popular variants include Chocolate Salted Caramel and Vanilla.

• Pureblend Protein:

  • Unflavoured blend ideal for customized smoothies and recipes.

• Nootropics:

  • Edge: Designed to improve focus and cognitive endurance using L-Theanine, CDP-Choline, and Bacopa Monnieri.
  • Boost: Natural energy support featuring caffeine, B-vitamins, and adaptogens.
  • ZZZZs: Sleep support formula with 5-HTP, magnesium, and calming botanicals.

All products are formulated using ethically sourced, non-GMO ingredients and are free from artificial additives, dairy, and gluten.

Brand Philosophy and Unique Selling Proposition

Form Nutrition differentiates itself through a triple-impact model:

1. Performance + Health: Combining clinically studied ingredients to support both physical and mental well-being.
2. Plant-Based Ethics: 100% vegan formulations with transparent sourcing and minimal environmental impact.
3. Purpose-Driven: A portion of every purchase supports the Form Feeding Fund, which provides meals to those in need through the Bansang Hospital in The Gambia.

Their focus on clean-label formulations and a science-first approach appeals strongly to health-conscious consumers seeking transparency, sustainability, and functional benefits.

Market Reach and Demographics

Form Nutrition’s primary market is the United Kingdom, where it operates a robust direct-to-consumer (DTC) e-commerce model. The company also serves customers across Europe, North America, and Asia-Pacific via international shipping and retail partnerships.

The brand is especially popular among:

• Fitness enthusiasts and gym-goers
• Health-conscious millennials and Gen Z consumers
• Vegan and plant-based lifestyle advocates
• Professionals and creatives seeking cognitive enhancement

Their sleek branding, digital engagement, and education-driven content make Form Nutrition a standout in the competitive wellness and supplement market.

Digital and Retail Presence

Form Nutrition operates a well-optimized e-commerce platform with features such as:

• Subscription models for repeat customers
• Bundled product offerings for cost efficiency
• Educational blogs and articles promoting nutrition literacy

The brand also maintains a strong retail presence through partnerships with:

• Planet Organic
• Selfridges
• Whole Foods UK
• Select premium fitness centers and wellness studios

Sustainability and Certifications

Sustainability is core to Form Nutrition’s operations. Key practices include:

• Compostable packaging using biodegradable materials
• Carbon-neutral shipping options
• Support for reforestation and food aid initiatives

The company’s facilities and supply chains comply with:

• Vegan Society certification
• Good Manufacturing Practices (GMP)
• HACCP protocols

Their transparent ingredient sourcing and ethical business model contribute to strong brand trust and consumer loyalty.

Media Recognition and Customer Feedback

Form Nutrition has been featured in:

• Men’s Health
• Women’s Health
• GQ
• The Guardian
• Well+Good

The brand is frequently praised for taste, mixability, and efficacy, with customers reporting high satisfaction across both protein and nootropic products.

User testimonials highlight improvements in:

• Workout recovery
• Energy levels
• Cognitive focus
• Sleep quality

Form’s Trustpilot rating consistently reflects positive experiences in customer service, product quality, and delivery efficiency.

Achievements and Growth Metrics

• Served over 1 million customers across 40+ countries
• Achieved double-digit annual growth since launch
• Donated over 100,000 meals via the Form Feeding Fund
• Maintains a high customer retention rate through its subscription model

Form Nutrition continues to disrupt the nutrition industry by combining clinical science, ethical responsibility, and minimalist design into a single, compelling wellness offering. The brand exemplifies the future of performance nutrition—clean, conscious, and high-performance.