Francestle Confectioneries (M) Sdn Bhd is a premier chocolate and confectionery manufacturer based in Klang, Selangor, Malaysia. With a deep-rooted commitment to European-quality chocolate craftsmanship, the company offers a diverse portfolio of premium chocolates under several well-established brands while also serving as a preferred OEM partner for private labels worldwide.
Company Overview
Founded in Malaysia, Francestle Confectioneries combines Swiss chocolate-making traditions with Southeast Asian manufacturing expertise. The company’s state-of-the-art factory in Klang enables mass production while maintaining artisanal quality standards. Francestle exports to over 35 countries across Asia, the Middle East, Africa, and Europe, making it one of Malaysia’s most recognized chocolate exporters.
Under the leadership of Jeremy Yew Meng Lim, Francestle has continuously expanded its product lines and export markets, aligning with global trends such as sugar-free chocolates, festive gift boxes, and premium praline assortments.
Product & Service Offerings
Francestle provides both branded and custom-manufactured chocolate solutions across multiple formats:
1. Chocolate Products
- Praline Chocolates: Cream-filled, hazelnut, almond, and truffle-style pralines
- Molded Chocolate: Solid bars, novelty shapes, and assorted seasonal molds
- Centre-Filled & Chunky Chocolate: Caramel, fruit, and nut inclusions
- Wafer & Biscuit Chocolates: Wafer fingers, chocolate-coated biscuits
- Bar Chocolates: Multiple sizes in milk, dark, and white variants
- Sugar-Free Chocolates: Targeting health-conscious consumers
- Fruit Chocolates: Infused with orange, strawberry, mango, and tropical fruits
- Gift Boxes: Premium packaging for seasonal sales and gifting
- All Season Chocolates: Climate-resistant formulations for tropical export markets
2. Private Label Services
- OEM Production: For supermarkets, duty-free stores, hotels, and airlines
- Contract Manufacturing: For chocolate startups and established brands seeking outsourced capabilities
Brand Portfolio
Francestle operates under a multi-brand strategy targeting different consumer segments:
- Alfredo – Everyday indulgence, available in major retail chains
- Bernique – Premium praline line with elegant packaging
- Chaumet – Boutique and festive gift chocolates
- Checkers – Fun, youth-oriented chocolate formats
- D’cocoa – Chocolate beverages and cocoa-based products
Specialization & USP
Francestle’s competitive advantages include:
- European Recipe Formulations: Authentic taste and texture developed using Swiss and Belgian chocolate standards
- Tropicalized Chocolate: Products engineered to remain stable in warm climates
- Flexible Production Lines: Adaptable for small batch testing and high-volume runs
- Premium Presentation: Strong emphasis on packaging aesthetics, especially for gifting and seasonal markets
Certifications & Compliance
To ensure global quality and food safety, Francestle holds:
- ISO 22000 – Food Safety Management
- HACCP Certified – Hazard Analysis and Critical Control Points
- Halal Certification – Recognized by JAKIM Malaysia for global Muslim markets
- FDA (USA) and EU Registration – For export market compliance
Market Presence & Export Footprint
Francestle exports to more than 35 countries including:
- Asia-Pacific: China, Japan, Singapore, Thailand, Indonesia, Philippines
- Middle East: UAE, Saudi Arabia, Qatar, Kuwait
- Africa: Nigeria, South Africa, Kenya
- Europe: UK, Germany, France
- Oceania: Australia and New Zealand
Their products are also commonly found in duty-free retail, airlines, and hotel mini-bars.
Shipment Data (Estimated)
- Annual Export Volume: Over 1,200 metric tons of chocolate products
- Container Shipments: 120–150 containers per year
- Revenue Share from Exports: 80% of total business
Financial Overview
Though privately held, industry estimations based on capacity and export volume indicate:
- Estimated Annual Revenue: USD 15–20 million
- Production Capacity: Over 4,000 metric tons per year
- Year-on-Year Growth Rate: 8–12%, driven by private label expansion and new market entry
Infrastructure & Manufacturing Capabilities
- Facility Location: Klang, Selangor, Malaysia
- Automated Lines: For molding, filling, wrapping, and boxing
- Cold Chain Logistics: Internal systems for preservation and climate control
- R&D Department: Dedicated team for product innovation and customization
Customer Testimonials
“We’ve partnered with Francestle for three years for our private-label chocolate bars. Their quality and delivery are consistent, and their design team supports seasonal launches well.”
— Procurement Manager, UAE Retail Chain
“Alfredo chocolates are among our best-selling items during festive seasons. Beautiful packaging and rich taste.”
— Distributor, Singapore
Achievements & Recognitions
- Recognized in MATRADE export excellence programs
- Participated in international trade exhibitions including ISM Cologne, Gulfood, and THAIFEX
- Featured in local business media as a leading OEM chocolate exporter in Southeast Asia
Digital Presence
Though currently low in social media activity, Francestle maintains strong B2B marketing through exhibitions, trade shows, and industry networks.
With a commitment to innovation, quality, and global scalability, Francestle Confectioneries (M) Sdn Bhd continues to sweeten its presence across global markets as Malaysia’s ambassador of fine chocolate.
