Exhibiting at Seafood Expo North America 2025

Fresh From Florida is an agricultural marketing program established by the Florida Department of Agriculture and Consumer Services (FDACS). Headquartered in Tallahassee, Florida, United States, the program aims to promote and support the agricultural, seafood, and aquaculture industries throughout the state by increasing awareness and sales of Florida-grown and harvested products.

Core Business

Fresh From Florida serves as the marketing and branding initiative under FDACS designed to enhance the competitiveness of Florida’s agricultural products. By promoting the state’s diverse range of fresh produce, seafood, and other agricultural products, the program helps expand domestic and international market access for Florida farmers, ranchers, and seafood harvesters.

Product and Service Offerings

• Agricultural Products:

  • Fresh fruits and vegetables, including tomatoes, strawberries, blueberries, citrus fruits, watermelons, bell peppers, and more.
  • Various crops harvested seasonally and marketed under the Fresh From Florida brand.

• Seafood and Aquaculture:

  • Promotion of seafood products such as shrimp, grouper, stone crab, oysters, clams, and other fish species.
  • Emphasis on sustainable harvesting and aquaculture practices to ensure long-term availability of high-quality seafood.

• Animal Products:

  • Beef, poultry, eggs, and dairy products produced within Florida and marketed under the program’s branding.

• Other Agricultural Commodities:

  • Honey, nuts, and specialty crops unique to the Florida agricultural landscape.

Specialization and Core USP

• State-Supported Marketing Program: Fresh From Florida operates as an initiative of the Florida Department of Agriculture and Consumer Services, providing comprehensive marketing support to producers and distributors.
• Brand Recognition: The Fresh From Florida logo is widely recognized and trusted by consumers, symbolizing quality, freshness, and authenticity.
• Integrated Marketing Campaigns: The program conducts promotional activities through retail partnerships, advertising, digital marketing, and trade events.
• Sustainable Practices: Promotes environmentally responsible farming, aquaculture, and fishing practices to ensure the long-term viability of Florida’s natural resources.
• Economic Impact: Provides essential support to Florida’s agricultural economy by helping producers reach broader markets and increase sales.

Financials

• Annual Budget: The Fresh From Florida marketing program operates with a budget of approximately $20 million per year, funded primarily through state and federal grants, along with industry contributions.
• Economic Contribution: The program supports an agricultural industry worth over $7 billion annually, contributing significantly to Florida’s overall economy.

Shipments Data

• Fresh From Florida focuses on marketing and promotion rather than direct shipments. However, the program facilitates the growth of exports of Florida-grown produce and seafood to various markets across the United States and internationally.

Target Market

• Domestic Market: U.S. retailers, distributors, foodservice companies, and consumers seeking fresh, high-quality agricultural products.
• International Market: Various countries seeking premium Florida produce and seafood, including Canada, Europe, Latin America, and Asia.

Capabilities

• Marketing and Promotion:

  • Partnership programs with retailers to promote Florida-grown products through in-store displays, advertising, and promotions.
  • Digital marketing campaigns targeting consumers interested in fresh, local products.

• Brand Licensing:

  • Allowing producers and distributors who meet specific quality standards to use the Fresh From Florida logo.

• Consumer Education:

  • Providing information on product seasonality, nutritional benefits, and recipe ideas to promote Florida-grown products.

• Collaboration with Producers:

  • Working closely with local farmers, fishers, and ranchers to enhance visibility and sales of Florida products.

Certifications and Compliance Records

• Adherence to USDA regulations and best practices for promoting agricultural products.
• Encouragement of sustainable farming and aquaculture methods aligned with environmental protection standards.

Customer Testimonials

• Positive feedback from retailers and consumers recognizing the Fresh From Florida logo as a trusted mark of quality.
• Numerous success stories from Florida farmers and seafood producers who have benefited from increased visibility and sales through the program.

Major Achievements

• Recognition as one of the most successful state-sponsored agricultural marketing programs in the United States.
• Continuous growth in market share for Florida-grown products across various regions.
• Successful marketing campaigns that have contributed to the economic stability of Florida’s agricultural sector.

Promotional Media

• Fresh From Florida Facebook Page

Fresh From Florida continues to enhance the visibility of Florida-grown products through innovative marketing strategies and strong collaborations with producers. Its dedication to promoting sustainable and high-quality agriculture and seafood ensures the ongoing success of Florida’s agricultural industry.