Fresh Living Co., Ltd. is a forward-thinking Thai agri-tech company based in Khlong Luang, Pathum Thani, integrating fresh produce distribution with technology-driven customer engagement solutions. Founded with the aim of creating a more efficient and transparent food supply ecosystem, the company bridges the gap between growers and consumers using innovative digital platforms, while also marketing premium agricultural products under its flagship brand Shi-tori.
Company Overview
Led by Wipavee Watcharakorn, Fresh Living Co., Ltd. blends fresh produce supply with digital technology to meet the evolving demands of modern food commerce in Thailand. The company operates across three key verticals:
- Fresh Produce Sourcing & Wholesale
- Consumer Loyalty & Technology Solutions
- Online Marketplace for Agricultural Products
The company’s headquarters and operational base are located in Pathum Thani province, with strong ties to farming networks, logistics providers, and digital service platforms.
Product & Service Offerings
1. Fresh Agricultural Produce
- Japanese Sweet Potatoes (Shi-tori): High-quality sweet potatoes known for their smooth texture, moisture balance, and sweetness. Cultivated using Japanese varietals adapted to Thai growing conditions.
- Assorted Seasonal Fruits: Sourced from regional farms across Thailand and curated for online retail and institutional buyers.
2. Technology Platform – Skanhub
- Skanhub: A cloud-based customer loyalty and CRM platform designed for food businesses and SMEs.
- QR-code powered loyalty cards
- Real-time customer feedback tracking
- Behavioral data insights and push marketing tools
- Used by fresh markets, restaurants, and health-focused stores to retain customers and streamline promotions.
3. Digital Commerce & Community Engagement
- Fresh Produce Marketplace: Enables farmers to list and sell fresh goods directly to consumers and wholesale buyers via online channels.
- Community Support Programs: Promotes sustainable agriculture, supports local growers, and hosts educational workshops on health, nutrition, and produce handling.
Brand Identity
Fresh Living markets its signature sweet potato line under the brand Shi-tori, inspired by premium Japanese agricultural practices. The branding emphasizes clean, natural production methods, attention to soil health, and harvesting precision.
Specialization & USP
Fresh Living Co., Ltd. stands out for its ability to integrate:
- Agri-Commerce and Tech: One of the few Thai startups combining fresh food logistics with loyalty and digital CRM tools
- Premium Product Branding: Focus on product provenance and farm-to-shelf storytelling
- Smart Distribution: Direct-to-retail and online selling models to reduce intermediary costs and increase grower profit
- Data-Driven Insights: Skanhub enables partner retailers to leverage real-time customer insights for personalization
Certifications & Compliance
- GAP (Good Agricultural Practices) certification for partner farms
- Digital Economy Promotion Agency (depa) recognition for Skanhub’s innovation in SME tech enablement
- Product testing and QA via third-party Thai agricultural labs
Market Presence
Domestic Market
- Distributed through health food retailers, farmers’ markets, and wellness stores across Bangkok and surrounding provinces.
- Skanhub platform deployed by more than 200 retail locations as of 2024, including cafes, salad bars, and local grocers.
International Aspirations
- Exploring export channels for Shi-tori Japanese Sweet Potatoes to Singapore, Taiwan, and Japan
- Engaging with regional distributors for joint platform licensing and white-labeled produce sourcing
Financial Insights
While detailed financials are private, indicative figures based on startup benchmarks suggest:
- Estimated Annual Revenue: USD 0.8–1.5 million
- Revenue Sources:
- 50% fresh produce sales
- 35% SaaS licensing (Skanhub)
- 15% community platform initiatives and partnerships
- Growth Rate: 20–25% YoY, led by SaaS deployment and premium crop branding
Infrastructure & Operational Highlights
- Central Packing Hub: Located in Pathum Thani with cold storage for produce and distribution facilities
- Tech Development Team: In-house developers for maintaining and expanding Skanhub
- Farmer Network: Cooperative supply from over 50 small-to-mid scale farms in Northern and Central Thailand
Testimonials
“Shi-tori sweet potatoes are the best we’ve sourced locally—Japanese quality with Thai adaptability. Our customers love them.”
— Grocery Retail Buyer, Bangkok
“Skanhub helped us retain more repeat customers and understand buying patterns. It’s a game-changer for independent food shops.”
— Salad Bar Owner, Chiang Mai
Recognitions & Strategic Participation
- Selected for Thai AgriTech Innovation Accelerator 2023
- Exhibited at THAIFEX - Future Food Tech Zone
- Listed on depa Startup Directory for digital transformation in agriculture and food retail
Digital Presence
With a mission to make fresh food more accessible and transparent through digital innovation, Fresh Living Co., Ltd. continues to empower both consumers and growers while reshaping the future of fresh food commerce in Thailand.
