Exhibiting at Thaifex - Anuga Asia 2025

Fresh Point Company Limited is a leading Thai exporter and manufacturer specializing in high-quality fresh fruits, vegetables, and value-added agricultural products. Headquartered in Bangkok, Thailand, the company operates under the trusted brand Fresh Connect and has gained recognition in regional and international markets for its commitment to freshness, food safety, and sustainable sourcing.

Company Overview

Founded and directed by Thanawan Wimolsombat, Fresh Point Company Limited was established with a vision to elevate Thailand’s agricultural exports by focusing on reliable supply chains, meticulous quality control, and customer-centric service. The company connects smallholder farms and growers from across Thailand to wholesale buyers and importers in Asia, the Middle East, and beyond.

The firm plays a key role in ensuring that Thai-grown produce reaches its destination fresh, compliant, and ready for market, whether as raw produce or shelf-stable, processed formats.

Product & Service Offerings

Fresh Point operates across two main product categories: fresh produce exports and non-fresh value-added goods.

1. Fresh Fruits

• Durian Monthong: King of Fruits with large pulp, rich aroma, and export-grade quality
• Rambutan: Harvested at peak ripeness for juiciness and sweetness
• Mangosteen: Known for antioxidant-rich white pulp
• Thai Coconut: Young coconuts, trimmed and packaged for ready-to-drink convenience

2. Fresh Vegetables

• Asparagus
• Baby Corn
• Ginger
• Parsley
• Pandanus Leaves
• Lemon
• Guinea Pepper (Bird’s Eye Chili)
• Thai Basil

Vegetables are sourced directly from GAP-certified farms and delivered in temperature-controlled logistics.

3. Non-Fresh Processed Goods

• Freeze-Dried Thai Hot Basil: Extended shelf life without loss of aroma
• Dried Tropical Fruits: Mango, Banana, Pineapple
• Aromatic Herbs: For culinary and medicinal purposes
• Nutritious Snacks: Fruit and herb-infused health-focused snacks

These products are packaged for both bulk and retail sales, catering to food service, grocery retail, and specialty stores.

Brand Identity

The company's primary brand, Fresh Connect, is associated with freshness, traceability, and premium-grade Thai agricultural goods. The brand targets both B2B and B2C markets, with a growing presence in Asian ethnic food outlets and gourmet distributors worldwide.

Specialization & USP

Fresh Point's unique strengths lie in:

• Integrated Supply Chains: From contract farming to cold storage and air freight logistics
• Agri-Processing Capabilities: Light processing such as drying, slicing, and freeze-drying to add value
• Export-Focused SOPs: Handling produce under rigorous post-harvest standards to meet international quality expectations
• Cultural Crop Knowledge: Deep understanding of seasonal behavior, varietal differences, and international taste preferences

Certifications & Compliance

The company aligns with international export and safety regulations:

• GAP (Good Agricultural Practices) certified grower network
• HACCP-compliant handling and packaging processes
• Thailand FDA approval for domestic product registration
• Halal Certification for relevant SKUs

Export Markets & Distribution

Fresh Point serves clients across:

• East Asia: China, Hong Kong, South Korea, Taiwan
• Southeast Asia: Singapore, Malaysia, Vietnam
• Middle East: UAE, Qatar, Saudi Arabia
• Europe & Australia: Specialty food importers and ethnic markets

Export Metrics (Estimated)

• Annual Export Volume: 200–300 metric tons of fresh produce
• Top Exported Fruits: Durian, Mangosteen, Coconut
• Transport Channels: Air freight for perishables, sea freight for bulk non-fresh goods

Financial Overview

Based on market benchmarking and product volumes:

• Estimated Annual Revenue: USD 4–7 million
• Revenue Split:
  • 65% fresh produce exports
  • 25% value-added goods
  • 10% domestic distribution
• Growth Rate: 15–20% annually, fueled by increased demand for Thai tropical produce

Infrastructure & Operations

• Central Packing Facility: Equipped with cooling rooms and export-grade sanitation
• Cold Chain Logistics: Coordinated through Bangkok’s Suvarnabhumi Airport and Laem Chabang Port
• Farmer Network: 80+ smallholders and farm cooperatives under contract

Customer Testimonials

“Fresh Point’s mangosteen arrives with perfect ripeness and consistent packaging. They are our top supplier for Thai fruits.”
— Importer, Seoul, South Korea

“Their freeze-dried herbs are fragrant and shelf-stable—ideal for culinary blends.”
— Product Development Manager, Middle East Food Retailer

Industry Participation & Recognition

• Exhibitor at THAIFEX Anuga Asia
• Supported by DITP (Thailand Department of International Trade Promotion)
• Featured in Thai Agri Export Digest as an emerging mid-sized exporter

Digital Presence

• Website: freshpoint.co.th

With a dedication to quality, consistency, and sustainable farming practices, Fresh Point Company Limited continues to strengthen Thailand’s agricultural footprint in global fresh produce markets while expanding into value-added and digital-first agribusiness models.