Exhibiting at Asia Fruit Logistica 2025

Fresh Point Co., Ltd, operating under the international brand "Fresh Connect," is a leading Thai packing house and exporter of premium tropical fruits and vegetables. Based in Bangkok, Thailand, the company has positioned itself as a trusted supplier for global markets by leveraging advanced packing technologies, stringent quality control systems, and internationally recognized certifications. Established in 2009, Fresh Point has developed a strong export presence, serving clients across Asia, the Middle East, Europe, and North America.

Core Business

Fresh Point Co., Ltd specializes in the sourcing, grading, packaging, and global distribution of fresh Thai agricultural products. Their business model is rooted in maintaining product freshness, food safety, and compliance with international standards. With a dedicated packing facility and long-standing grower relationships across Thailand, the company manages a vertically integrated supply chain from farm to market.

Product and Service Offerings

Under the "Fresh Connect" brand, Fresh Point offers a broad catalog of fresh and dried produce, with an emphasis on high-demand tropical fruits. Key product categories include:

• Tropical Fruits

  • Mahachanok Mango: Known for its aromatic profile and long shelf life
  • Longan: Exported in fresh and dried forms
  • Golden Pineapple: High Brix content and low acidity
  • Guava, Papaya, Coconut, Mangosteen: Seasonal availability, sourced from certified farms

• Vegetables and Herbs

  • Thai Eggplant, Lemongrass, Chili, Kaffir Lime Leaves, Galangal
  • Custom-packaged for foodservice and ethnic markets

• Dried Produce

  • Dehydrated Mango, Pineapple, and Banana: Preserved under low-sugar processes for health-focused markets

The company provides tailored packing, barcoding, and cold-chain logistics solutions based on customer requirements.

Specialization and Core USP

Fresh Point’s key strengths include:

• Custom Packing Capability: Modified Atmosphere Packaging (MAP), vacuum packing, and private labeling services
• Strategic Location: Proximity to Bangkok’s logistics hubs enables rapid port dispatch
• Global Standards: Adherence to export-grade compliance, food safety, and traceability systems
• Year-Round Sourcing: Due to multi-province supplier network in Northern and Central Thailand

The company has built a reputation for flexibility in MOQs, documentation readiness, and on-time delivery—crucial for perishable product buyers.

Financial Overview

Fresh Point Co., Ltd was established on 16 October 2009, with a registered capital of THB 1,000,000. While private company revenue is undisclosed, its export scale and operational footprint suggest stable medium enterprise status. The company sustains full-time operations with a dedicated packing house and warehouse infrastructure in Bangkok.

International Shipments

Fresh Point actively exports to over 25 countries, with major volumes going to:

• Europe: France, Netherlands, Germany, UK
• Middle East: UAE, Saudi Arabia, Qatar
• Asia-Pacific: Japan, South Korea, Singapore, Malaysia
• North America: USA and Canada via air-freight channels

According to international trade directories and FOB Shanghai profiles, Fresh Point executes between 80–150 export containers per year, combining sea-freight and air-cargo shipments. Their product documentation meets phytosanitary, origin, and organic compliance needs of various destination countries.

Target Market

Fresh Point supplies to:

• Premium retail supermarket chains
• Foodservice distributors and HORECA clients
• Ethnic food importers
• Wholesale markets
• Online and health-conscious consumer brands

The company is a key player for global buyers seeking high-integrity Thai fruit in both fresh and semi-processed forms.

Capabilities

• Modern Packing Facility: On-site cold storage, sorting lines, and MAP lines
• Farm Traceability System: QR-based tracking for field-to-market monitoring
• Multilingual Export Support: English, Thai, and Mandarin-speaking staff
• Private Label Development: Branding support for overseas retail clients
• Logistics & Compliance: End-to-end export support including document preparation, container booking, and customs clearance

Certifications and Compliance

Fresh Point’s packing and sourcing practices comply with the following international standards:

• GAP (Good Agricultural Practices)
• GlobalG.A.P. certification
• HACCP (Hazard Analysis Critical Control Point)
• USDA Organic (for selected dried fruit lines)
• IFOAM (International Federation of Organic Agriculture Movements)
• SMETA (Sedex Members Ethical Trade Audit)
• Thai FDA and MAF (Ministry of Agriculture and Cooperatives) clearance

These certifications have enabled access to high-barrier export markets including Japan, Korea, and the EU.

Customer Testimonials

Though formal testimonials are not publicly listed, Fresh Point has been repeatedly highlighted by clients at trade expos such as THAIFEX Anuga Asia and Fruit Logistica Berlin for:

• “Excellent shelf life and consistent sweetness in mango shipments”
• “Responsive documentation support and strong follow-up service”
• “Great quality with MAP packaging — our consumers love the branding”

Major Achievements

• Expanded into Europe and North America within five years of inception
• Featured exhibitor at THAIFEX, Foodex Japan, and Gulf Food Dubai
• Launched ‘Fresh Connect’ brand to consolidate export marketing identity
• Established direct relationships with over 50 farms across Thailand for traceable sourcing
• Built a zero-rejection export record for mango and longan exports into Japan and Korea (2019–2023)