Exhibiting at Asia Fruit Logistica 2025

Fresh Produce Group Australia Pty Ltd (FPG) is one of Australia's most established and vertically integrated fresh produce companies, operating across growing, importing, exporting, packing, wholesale distribution, and cold chain logistics. Headquartered at Sydney Markets, New South Wales, the company has been a cornerstone of Australia’s horticultural industry for over two decades and is widely recognized for its supply chain strength, product quality, and proprietary fruit brands.

Core Business

Fresh Produce Group provides a full-service platform for fresh produce across domestic and international markets. It sources produce from its own farms and partner growers, handles post-harvest processing and packing, manages national and global distribution, and supplies major retail, wholesale, and foodservice clients. The group is heavily invested in innovation, sustainability, and quality assurance to meet evolving consumer demands.

Product and Service Offerings

FPG supplies a vast portfolio of fresh fruits and vegetables, both locally grown and imported, with year-round availability across multiple commodities:

• Fruits:

  • Citrus: Oranges, Mandarins, Lemons, Limes, Grapefruit
  • Stone Fruits: Peaches, Nectarines, Plums, Apricots
  • Berries: Strawberries, Blueberries, Smart Berries®
  • Grapes: Treviso®, Fruitico®, Ruby Reds®, Millewa®
  • Tropicals: Mangoes, Kiwi Fruit, Pomegranates, Persimmons
  • Apples & Pears
  • Melons and Cherries

• Vegetables:

  • Asparagus (Kimberley Asparagus®), Sweet Potato, Pumpkin, Tomatoes
  • Leafy Greens: Lettuce, Celery, Cabbages
  • Roots and Others: Carrots, Onions, Garlic, Potatoes, Mushrooms, Beans, Peas

FPG also provides private label solutions, value-added produce preparation, and custom packing formats for retail and export clients.

Specialization and Core USP

FPG's core competencies include:

• Vertical Integration: Control over every step of the supply chain, from farm to retailer
• Brand Development: Proprietary and premium branded fruits (e.g., Smart Berries®, Treviso®, Millewa®)
• Export Capability: AQIS-approved facilities and strong presence in over 20 international markets
• Cold Chain Infrastructure: End-to-end temperature-controlled storage and delivery
• Diverse Sourcing: Access to produce across multiple Australian growing regions and key international origins

Financial Overview

While Fresh Produce Group is a privately held company and does not publish detailed financials, it is regarded as a top-tier player in Australia’s horticultural industry. According to market data:

• Estimated annual turnover exceeds AUD $150 million
• Operates facilities and farms across New South Wales, Victoria, Western Australia, and Queensland
• Employs over 300 personnel during peak season across operations, logistics, and administration

Its continued investment in farms and brand development indicates long-term strategic growth planning.

International Shipments

FPG is a registered exporter under Australia’s Horticulture Export Program and has a strong footprint in:

• Asia: China, Hong Kong, Japan, Singapore, South Korea, Malaysia, Vietnam
• Middle East: UAE, Saudi Arabia, Kuwait
• North America: USA and Canada
• Europe: UK and Netherlands

Export volumes are substantial, with an estimated 300–500 containers annually of citrus, grapes, and berries shipped under branded programs. The group utilizes both air freight for perishable berries and sea freight for bulk produce.

Target Market

Fresh Produce Group services a wide spectrum of clients:

• Supermarket Chains: Both Australian majors and international retailers
• Wholesale Market Agents
• Importers and Distributors
• Foodservice Operators
• E-commerce Produce Platforms

The company’s ability to deliver consistent volume, quality, and traceability makes it a preferred supplier for procurement-driven buyers.

Capabilities

• Packing Facilities: Located near major growing regions with advanced sorting, grading, and packing lines
• Cold Chain Distribution: From pre-cooling to ripening chambers and refrigerated transport
• QA & Traceability Systems: Comprehensive monitoring from farm through shipment
• Marketing Support: In-store merchandising, brand promotions, and seasonal campaigns
• Compliance Documentation: Export certifications, phytosanitary certificates, MRL compliance, Organic options

Certifications and Compliance

FPG’s facilities and produce meet strict national and international standards, including:

• HACCP
• Freshcare (Australian On-Farm Assurance)
• GLOBALG.A.P.
• BRCGS (British Retail Consortium Global Standards)
• Sedex & SMETA Audited for ethical trade practices
• Organic Certification for selected produce lines

These accreditations enable access to high-barrier markets and ensure premium positioning.

Customer Testimonials

Though specific testimonials are not published on their site, FPG is frequently referenced in industry case studies and export documentation as a model of operational efficiency and brand excellence. Trade partners have recognized:

• “Consistent year-round supply with low claim rates”
• “Top-tier packaging and branding — a standout on retail shelves”
• “Logistics precision, even for high-risk air-freight berry exports”

Major Achievements

• Launch and international recognition of Smart Berries® and Treviso® grape brands
• Development of integrated farming operations across multiple states
• Consistent participation in Asia Fruit Logistica, Hort Connections, and other major produce expos
• One of the first in Australia to implement full-chain berry cold logistics from farm to air-freight dispatch
• Strategic export growth from under 5 countries in 2010 to over 20 by 2023