Valleyfresh Exports Pty Ltd is one of Australia’s premier fresh produce exporters, specializing in the global distribution of high-quality fruits and vegetables sourced from leading growers across the country. Headquartered in Derrimut, Victoria, the company plays a critical role in connecting Australian agriculture with international markets through an integrated network of growers, packers, logistics providers, and retail partners.
Company Overview
Established in the early 2000s, Valleyfresh Exports operates as a subsidiary of the Freshmax Group, one of the Southern Hemisphere’s largest fresh produce marketing and distribution networks. The company exports fresh Australian produce to more than 30 countries worldwide, with a strong presence in Asia, the Middle East, and North America.
Valleyfresh is known for its commitment to premium quality, reliable supply chains, and export compliance—making it a preferred partner for importers, wholesalers, and retailers globally.
Core Business
Valleyfresh Exports focuses on:
- Exporting fresh fruits and vegetables grown by leading Australian growers
- Managing logistics, cold chain operations, and quality control for international shipments
- Developing long-term relationships with global buyers and retail chains
- Coordinating with growers and packers for customized specifications and seasonal planning
The company serves as both a packer and a direct exporter, offering complete post-harvest solutions from farm to shelf.
Product Portfolio
1. Fruits
- Citrus: Oranges, Mandarins, Lemons, Limes, Grapefruit
- Stone Fruit: Peaches, Nectarines, Plums, Apricots
- Pome Fruit: Apples, Pears
- Berries: Blueberries, Strawberries
- Exotics: Pomegranates, Kiwi Fruit, Mangoes
- Melons: Watermelons, Rockmelons, Honeydew
- Table Grapes: Crimson Seedless, Thompson Seedless, Red Globe
- Cherries: Early and late-season varieties
2. Vegetables
- Root Vegetables: Carrots, Onions, Garlic, Sweet Potato
- Legumes and Greens: Beans, Pumpkin, Squash
- Capsicum
Valleyfresh operates across multiple growing regions, enabling extended supply seasons and tailored sourcing strategies for clients in various time zones and climates.
Unique Selling Proposition (USP)
- Access to Australia’s best-in-class grower base, with vertically integrated supply chains
- Comprehensive export expertise, including documentation, phytosanitary certification, and MRL compliance
- Multi-lingual export staff providing real-time communication with buyers across Asia, Middle East, and the Americas
- Strong quality assurance protocols and product traceability systems
- Flexibility in packaging and logistics solutions to match client requirements
Export Footprint and Trade Data
According to trade data and industry reports:
- Annual export volume: Over 25,000 metric tons of produce
- Top export destinations:
- Asia: China, Vietnam, Hong Kong, Indonesia, Thailand, South Korea
- Middle East: UAE, Saudi Arabia, Qatar, Kuwait
- North America: Canada, USA
- Shipment modes include airfreight for high-value perishables (e.g., cherries, berries) and reefer sea freight for citrus, apples, and root vegetables
Valleyfresh is a registered exporter under Australian horticultural export compliance frameworks, ensuring adherence to import country protocols and Cold Treatment Programs where applicable.
Target Markets
Valleyfresh Exports primarily serves:
- International supermarket chains and fresh food retailers
- Importers and wholesale distributors in high-volume produce markets
- E-commerce fruit delivery platforms and hotel/restaurant/institutional (HRI) buyers
- Partners seeking seasonal programs, private label produce, or exclusive varietals
Capabilities
- Dedicated export packhouses and grower facilities certified to meet international food safety standards
- In-house team for QA inspections, pre-shipment verification, and container loading supervision
- End-to-end cold chain management and logistics oversight
- Custom packaging, labeling, and branding services
- Close coordination with Australian Quarantine and Inspection Service (AQIS) and third-party labs for phytosanitary compliance
Certifications and Compliance
- Compliant with HACCP, GlobalG.A.P., and Freshcare standards
- AQIS-approved exporter with access to government-supported trade programs
- Manages chemical residue and MRL testing programs aligned with destination market requirements
- Participates in Industry Export Protocols for access to key markets like China, Japan, and South Korea
Recognitions and Industry Role
- Member of Hort Innovation Australia and listed with Australian Horticultural Exporters’ Association (AHEA)
- Participated in major international trade shows including Asia Fruit Logistica, Gulfood, and WorldFood Moscow
- Recognized for high compliance and service consistency by partners in UAE, Vietnam, and Singapore
Testimonials
Buyers and retailers have highlighted Valleyfresh for:
- Consistent product availability and on-time shipments
- Transparency in product specifications and pricing
- Responsive customer service and after-sales support
- Strong technical knowledge of seasonal programs and logistics
Achievements
- Successfully developed integrated citrus export programs to the Middle East and Asia with year-on-year volume growth
- Introduced high-color, early-season apple and grape varieties in Asian markets
- Managed private-label stone fruit programs for large retail chains in Southeast Asia
- Scaled cherry exports by 30% over three seasons, leveraging rapid post-harvest and airfreight operations
Valleyfresh Exports Pty Ltd continues to position itself as a trusted, innovative, and adaptable exporter of Australian fresh produce—delivering quality, reliability, and value to buyers across the globe.
