Fresio Herbals Private Limited, based in Vadodara, India, is a leading manufacturer and exporter of herbal personal care, cosmetics, baby care, and hygiene products. With a diverse product portfolio and proprietary brands like Bue Berry and Oxi9, the company emphasizes innovation, safety, and herbal science to meet the evolving demands of global consumers.
Core Business
Fresio Herbals operates as a vertically integrated company in the personal care and cosmetics industry, offering a wide array of natural and scientifically backed formulations. It serves the B2B and B2C markets with private labeling, third-party manufacturing, and OEM services for beauty, hygiene, and wellness products.
Product and Service Offerings
Fresio’s product categories are broad and span:
- Face Care: Face wash, face creams, face serums, scrubs, oils, masks, under-eye creams, night creams, micellar water, toners
- Hair Care: Shampoos, hair oils, conditioners, masks, and serums
- Personal Care: Body washes, lotions, butters, scrubs, hand and foot creams, intimate washes, deodorants
- Men’s Grooming: Beard oils and balms, shaving creams, aftershave lotions, face washes
- Baby & Maternity Care: Baby lotions, shampoos, oils, creams, and diaper rash creams
- Oral Care: Herbal toothpaste and mouthwash
- Color Cosmetics: Lipsticks, compacts, eye shadows, and foundations
- Cleaning Supplies: Herbal sanitizers, surface disinfectants
All products are developed with a strong focus on herbal and Ayurvedic formulations, designed to cater to both domestic and international regulatory requirements.
Specialization and Core USP
Fresio Herbals’ core strengths include:
- Comprehensive Product Range: Covering over 300 SKUs across personal care categories
- In-House R&D: Customizable formulations for white labeling and private brands
- Herbal & Clean Label Focus: Products are sulfate-free, paraben-free, and dermatologically safe
- Dual Brand Strategy: Serves mid-premium (Bue Berry) and premium (Oxi9) markets
- Regulatory Readiness: Products are compliant with EU, FDA, and AYUSH standards for export
The company’s ability to blend traditional herbal science with modern cosmetic technology makes it a preferred partner for startups, private label aggregators, and retail chains.
Financials
While exact figures are not disclosed, market estimates and operational data suggest:
- Estimated Turnover (FY 2023–24): INR 12–15 crore
- Private Label/Contract Manufacturing: ~65% of total revenue
- CAGR: ~18% over the last 3 years
- Gross Monthly Output: ~200,000 units
Their diversified product categories and continuous innovation have enabled consistent growth.
Shipments and Global Reach
According to export data from Volza and ImportYeti:
- Active in more than 10 countries, including UAE, Kenya, Bangladesh, and Nepal
- Over 100 export shipments logged over the past 24 months
- Key export products: Herbal baby creams, aloe vera toothpaste, hair serums
- Working relationships with boutique wellness brands and Ayurvedic retailers overseas
The company provides full export support including formulation customization, regulatory documentation, and international labeling compliance.
Target Market
Fresio Herbals targets a diverse clientele, including:
- Beauty and wellness startups seeking low MOQ private label options
- Pharmacy and cosmetic retail chains
- Online-first brands and marketplaces looking for fast product development
- Exporters and importers of Ayurvedic and natural cosmetics
- Distributors of baby and maternity products in Asia and Africa
Its flexible approach to formulation, packaging, and logistics gives clients across segments the ability to scale quickly.
Capabilities
Fresio Herbals operates a GMP-compliant facility with the following capabilities:
- Small- and large-scale batch production
- In-house R&D and formulation lab
- Dedicated packaging, branding, and logistics teams
- Automated production for creams, oils, and gels
- Custom scent, color, viscosity, and packaging solutions
Their product range includes solid, semi-solid, and liquid formats across herbal, cosmetic, and hygiene categories.
Certifications and Compliance Records
- GMP Certified
- ISO 9001:2015 Compliant
- FSSAI Registration for applicable oral care and hygiene products
- AYUSH Certified for herbal product formulations
- Cruelty-Free and Paraben-Free labeling
These certifications ensure quality, safety, and international market compliance.
Customer Testimonials
Clients across India and abroad recognize Fresio’s timely service and formulation strength.
One feedback from an international distributor reads:
"Fresio's Bue Berry brand exceeded expectations in quality and presentation. We launched five products in record time, with full regulatory and design support from their team." — CEO, Dubai-based Herbal Cosmetic Distributor
Major Achievements
- Developed and launched two proprietary brands—Bue Berry and Oxi9
- Supplied products to over 150 private label clients globally
- Introduced 30+ baby and maternity care products in the herbal segment
- Featured in regional beauty and hygiene trade fairs for innovative herbal formulations
- Partnered with e-commerce platforms for national distribution
Fresio Herbals continues to grow as a comprehensive solutions provider for natural and herbal personal care, blending tradition, technology, and trust for a healthier world.
