Exhibiting at Gulfood 2025

TAIBA Group: A Leading Dairy and Beverage Manufacturer in Morocco

TAIBA Group is a renowned manufacturer and exporter of dairy products, beverages, and snacks based in Casablanca, Morocco. With a strong legacy in food production and distribution, TAIBA Group has built a reputation for high-quality, nutritious, and affordable food products that cater to both domestic and international markets.

Core Business and Product Portfolio

TAIBA Group specializes in the manufacturing, processing, and distribution of a diverse range of food products, categorized into:

1. Dairy Products

• Cheese – Including triangle cheese, spreadable cheese, and processed cheese.
• Butter – Sourced from premium dairy farms, ensuring rich taste and texture.
• Yogurt – A variety of flavored and natural yogurts catering to health-conscious consumers.

2. Beverages

• Juices – Freshly processed fruit juices, available in multiple flavors.
• Soft Drinks – Carbonated and non-carbonated refreshing beverages.

3. Snacks

• Chips – Premium potato and corn-based chips.
• Biscuits – A range of sweet and savory biscuits for all age groups.

The company ensures that all products adhere to strict food safety standards, offering fresh, high-quality, and affordable food solutions to consumers.

Market Position and Growth

• Morocco's dairy industry is valued at over $2.5 billion, with TAIBA Group among the key players in the market.
• The global processed cheese market is projected to reach $27 billion by 2028, with increasing demand in North Africa and the Middle East.
• TAIBA Group has expanded its distribution networks to over 10 countries, including Algeria, Senegal, Saudi Arabia, and the UAE.
• Growing at a CAGR of 6.2%, the North African beverage market presents huge opportunities for TAIBA's juice and soft drink segment.

Competitive Advantage

TAIBA Group differentiates itself through:

• High-Quality Ingredients – Using premium dairy sources and natural fruit extracts.
• Innovative Product Development – Continuous research to introduce new flavors and healthier alternatives.
• Affordable Pricing Strategy – Maintaining cost-effective production while ensuring premium taste and nutrition.
• Sustainability Initiatives – Implementing eco-friendly packaging and energy-efficient production methods.

Certifications and Compliance

TAIBA Group adheres to international food safety and quality certifications, ensuring the highest industry standards:

• ISO 22000 Certification – Compliance with global food safety standards.
• HACCP Certification – Ensuring hygienic food production and handling.
• Halal Certification – Catering to Middle Eastern and Muslim-majority markets.

Customer Testimonials

TAIBA Group’s commitment to quality, taste, and affordability is reflected in customer feedback:

"TAIBA’s triangle cheese is a staple in our household. The taste and texture are exceptional!"
— Consumer, Morocco

"As a distributor, we trust TAIBA for its consistency and high-quality standards. Their products are highly demanded in the North African market."
— Food Importer, Senegal

Industry Achievements and Recognition

• Recognized as one of Morocco’s Top 10 Dairy Producers (2023).
• Expanded production capacity by 25% in 2023 to meet growing market demand.
• Featured at major food trade exhibitions, including Gulfood Dubai and The Saudi Food Show.

Future Expansion and Strategic Plans

TAIBA Group aims to expand its product portfolio and market reach, focusing on:

• Increasing exports to Europe and Asia, tapping into the growing demand for North African food products.
• Developing new organic and sugar-free beverage options, catering to health-conscious consumers.
• Strengthening partnerships with leading supermarket chains to enhance brand visibility and consumer accessibility.

With a strong market presence, innovative product development, and commitment to quality, TAIBA Group continues to be a key player in the North African and international food industry.