Exhibiting at International Food & Drink Event (IFE) 2025

Froot Pops is a London-based frozen snack brand redefining the intersection of indulgence and health through its unique range of chocolate-coated, freshly frozen berries. Founded by Ana Martins, Froot Pops is part of a new generation of food innovators in the UK aiming to bring real fruit and clean-label indulgent treats to consumers seeking better-for-you snack options. Positioned within the premium frozen dessert and snack category, the company is gaining rapid traction through its bold branding, plant-forward ethos, and commitment to quality.

By leveraging high-quality Belgian chocolate and freshly frozen whole berries, Froot Pops delivers a convenient snacking experience that balances taste, health, and novelty. Their products are currently stocked in major UK retail outlets and continue to grow in popularity across foodservice and direct-to-consumer (DTC) platforms.

Core Business and Product Offerings

Froot Pops specializes in the production and retail of:

• Freshly Frozen Raspberries Coated in White & Dark Chocolate: Whole juicy raspberries double-coated in smooth Belgian white and dark chocolate, offering a tangy and rich flavor profile.
• Freshly Frozen Raspberries Coated in White & Milk Chocolate: A creamier alternative using premium milk chocolate.
• Freshly Frozen Strawberries Coated in White & Milk Chocolate: A crowd-pleasing mix of sweetness and freshness from whole strawberries and indulgent chocolate.

The frozen format ensures freshness without preservatives, while the coating process preserves fruit integrity and delivers a luxurious mouthfeel with every bite.

Specialisation and Unique Selling Proposition

Froot Pops’ standout feature is its fusion of flash-frozen fruit and luxury Belgian chocolate in a format that’s convenient, bite-sized, and portable. Key USPs include:

• Clean Label: No artificial additives or preservatives.
• Functional Indulgence: Combining real fruit and premium chocolate for a guilt-free treat.
• Frozen Format: Ensures a long shelf life without compromising freshness or texture.
• Portion-Controlled Snacking: Targeting health-conscious snackers seeking alternatives to traditional confectionery.

Froot Pops is particularly appealing to consumers navigating the space between health and indulgence—those seeking authentic ingredients without sacrificing flavor.

Market Position and Consumer Trends

Froot Pops operates within the fast-growing frozen snacking and premium chocolate segment in the UK. According to Mintel, the UK frozen dessert market surpassed £1.3 billion in 2023, driven largely by premium innovation and plant-forward ingredients. Additionally, NielsenIQ reported that frozen fruit snacks and functional indulgences have seen double-digit annual growth post-2020, driven by wellness and convenience trends.

The brand has capitalized on growing consumer awareness around portion control, clean ingredients, and mindful snacking, positioning itself as a healthier option to traditional chocolate snacks and ice creams.

Target Markets

Froot Pops primarily targets:

• Health-conscious consumers, especially Millennials and Gen Z.
• Busy professionals and parents seeking convenient, guilt-free indulgences.
• Premium snack buyers in retail and e-commerce.
• Retail buyers and foodservice procurement teams focused on innovative freezer-category products.

The brand also appeals to those seeking vegan-possible or lower-calorie dessert options, as many of its offerings use real fruit and naturally sourced ingredients.

Capabilities

• In-house product development: Focused on sourcing the highest-quality fruits and chocolate.
• Flash freezing technology: Preserves fruit freshness, texture, and nutrient content.
• Scalable manufacturing partnerships: Enables national retail rollouts while maintaining artisanal quality.
• Direct-to-consumer shipping: Maintains cold chain integrity for e-commerce customers.
• Dynamic branding and marketing: Vibrant visuals and storytelling that resonate with lifestyle-conscious buyers.

The company is built on agility, allowing it to rapidly iterate products and adapt to market feedback.

Certifications and Compliance

While specific certifications have not been listed publicly, the company adheres to UK food safety and production standards, including:

• FSA (Food Standards Agency) guidelines for food labeling and allergen disclosure.
• Likely HACCP alignment within its production and handling processes.
• Cold chain logistics ensuring product safety and temperature compliance from production to end-user.

Their clean-label formulation and use of real ingredients add credibility to their health-conscious brand promise.

Distribution and Retail Activity

Froot Pops products are currently available through:

• Major UK grocery retailers
• Online DTC channels via the official website
• Independent health food stores and cafés
• E-commerce marketplaces targeting gourmet and wellness shoppers

With expansion into more freezer aisles in high-footfall supermarkets, the brand is positioning itself for scale. The unique frozen snack format also appeals to international food buyers seeking to expand their healthy indulgence portfolio.

Industry Reputation and Media Buzz

Froot Pops has received early acclaim from:

• UK food and wellness influencers, praising it as “revolutionary frozen snacking.”
• Retail buyers, who cite the brand’s eye-catching packaging and shelf differentiation.
• Consumers, who leave high ratings for flavor, portion control, and novelty.

It has been featured in startup food showcases and online publications such as The Grocer and Fine Food Digest, highlighting it as one of the most exciting new entrants in the better-for-you frozen category.

Major Achievements

• Successfully launched three core SKUs within 12 months of market entry.
• Gained retail placement in multiple UK supermarket chains and DTC platforms.
• Built an active community on Instagram and TikTok, using vibrant content to drive awareness.
• Positioned as an innovator in frozen snacking, blending real fruit and indulgent chocolate.
• Developed scalable operations with quality consistency across freezer-to-table experiences.

Froot Pops continues to redefine frozen snacking by bridging indulgence with freshness, offering a unique, health-forward solution that aligns with modern consumer values. With strong founder leadership, a clear brand identity, and a rapidly growing retail footprint, the company is poised to become a leader in Europe’s premium frozen treats market.