Product Offerings
Product Categories:
logistics, Fruits, machinery and technology, Machinery and Technology, Logistics, fruits and vegetables
Products:
International Fresh Produce Trade Fair: FRUIT LOGISTICA
FRUIT LOGISTICA, organized by Messe Berlin GmbH, is the world’s leading trade fair for the fresh fruit and vegetable industry. Held annually in Berlin, Germany, the event provides a global platform for the entire value chain of the fresh produce sector—from growers, exporters, and wholesalers to logistics providers, technology innovators, and retail stakeholders.
Since its inception in 1993, FRUIT LOGISTICA has evolved into the most influential B2B event for the international produce industry, shaping trade trends, showcasing innovation, and fostering business relationships across all continents.
Core Business and Event Offerings
FRUIT LOGISTICA serves as a comprehensive business and innovation platform for:
- Fresh Fruits & Vegetables
- Packaging and Labelling
- Transport and Logistics Systems
- Produce Handling and Storage Technology
- Greenhouse and Cultivation Systems
- Smart Agri-Tech and Digital Farming
- Import/Export and Trade Services
Key offerings include:
- Exhibitor Showcases: Over 2,500 companies from 90+ countries
- Visitor Engagement: 60,000+ trade visitors annually
- Start-up Day & Innovation Award: Dedicated areas for agri-tech innovators and breakthrough technologies
- Business Matchmaking Tools: Digital platforms for B2B scheduling and lead generation
- Technical Forums & Industry Briefings: Live panels, workshops, and keynote sessions featuring global experts
Specialization and USP
- Global Coverage: Hosts stakeholders from over 135 countries, facilitating cross-border trade and collaboration
- End-to-End Value Chain Focus: Only event to comprehensively cover all segments from seed to shelf
- Innovation-Driven Format: Annual FRUIT LOGISTICA Innovation Award (FLIA) recognizing cutting-edge breakthroughs
- Strategic Timing: Held each February, aligning with seasonal procurement and annual contract cycles
Key Statistics (2024 Edition)
- Exhibitors: 2,770 from 94 countries
- Visitors: 66,000+ trade professionals from 145 countries
- Exhibition Area: Over 137,000 square meters
- Top Visitor Countries: Italy, Spain, France, Netherlands, Turkey, Egypt, USA, India, China
- Top Product Categories: Citrus fruits, berries, grapes, tomatoes, avocados, bananas
Target Market
FRUIT LOGISTICA serves the global fresh produce industry, attracting:
- Producers and Growers
- Exporters and Importers
- Wholesale Distributors
- Supermarket Chains and Food Retailers
- Logistics, Cold Chain, and Freight Forwarders
- Agri-tech Startups and R&D Firms
- Government Trade Missions and Trade Promotion Agencies
Visitors include decision-makers, procurement managers, traders, agronomists, technology officers, and CEOs from both SMEs and multinational corporations.
Capabilities
- Venue: Messe Berlin Exhibition Grounds with 26 halls, digital navigation systems, and modern event infrastructure
- Lead Retrieval & Analytics: Digital systems for tracking visitor engagement and exhibitor ROI
- Hybrid Engagement: Online webinars, pre-scheduled video meetings, and post-event content access
- Multi-language Support: Services in 10+ languages with interpreters and multilingual signage
- Sustainability Initiatives: Carbon-neutral event goals, recycling programs, and local food sourcing within the venue
Certifications and Compliance
FRUIT LOGISTICA and Messe Berlin operate under:
- UFI (Global Association of the Exhibition Industry) Accreditation
- ISO 20121 Certification for sustainable event management
- GDPR Compliance for visitor and exhibitor data handling
- Trade Fair Liability Insurance and Health Protocol Compliance under German federal regulations
Industry Testimonials
“FRUIT LOGISTICA is not just a trade show—it’s where the global produce trade sets the agenda for the year.”
— CEO, Leading Global Banana Exporter
“We launched our AI-based grading system here and signed three international distribution contracts in one show.”
— Co-Founder, European Agri-Tech Startup
Major Achievements
- Recognized as the #1 trade fair for global fresh produce trade by Freshfel Europe and Global Cold Chain Alliance
- Facilitated over €12 billion in trade deals during the 2023 edition alone
- Hosted 55+ national pavilions, enabling country-specific promotion and bilateral trade agreements
- Introduced the TechStage and Future Lab as key arenas for showcasing next-gen technologies in agriculture
- Created the FRUIT LOGISTICA Start-up Day, attracting more than 50 agri-tech ventures from 20 countries