Product Offerings
Product Categories:
fruits and vegetables, consulting and professional services
Products:
Industry support services: leadership, market access, certification, transformation, data services
Fruit Mzanzi Africa NPC, trading as Fruit South Africa (Fruit SA), is the apex industry body representing the interests of South Africa’s fresh fruit industry. Based in Pretoria, Gauteng, Fruit SA serves as the unified voice of the country’s fruit export sector, comprising some of the largest fruit-producing and exporting associations. The organization plays a critical role in coordinating industry advocacy, transformation, market access, food safety, and information dissemination at both national and international levels.
Core Business
Fruit SA operates as a non-profit umbrella organization, bringing together major fruit industry stakeholders to enhance the global competitiveness of South African fruit. Its role includes:
- Coordinating policy advocacy
- Promoting equitable transformation in the industry
- Facilitating market access for South African produce
- Advancing sustainability and ethical trading standards
- Disseminating market intelligence and research
Fruit SA also serves as the central liaison with government departments, trade bodies, and international standard-setting organizations.
Product and Service Offerings
As a non-commercial entity, Fruit SA does not produce or export fruits but provides essential support services that benefit the broader industry: