Exhibiting at Thaifex - Anuga Asia 2025

Established in Thailand, Fruitdee Co., Ltd. is a pioneering food processing company focused on delivering premium, organic fruit-based products to international markets. With its headquarters in Bangkok, Fruitdee operates under the principles of sustainability, quality assurance, and health-focused innovation. The company emphasizes organic certification and responsible sourcing from local Thai farmers, ensuring both environmental stewardship and rural economic upliftment.

Core Business and Product Line

Fruitdee’s portfolio is centered around value-added tropical fruit products, including:

• Frozen Fruits: Frozen Organic Longan Juice, utilizing advanced cold chain preservation methods to maintain nutritional integrity.
• Dried Fruits: Organic Golden Dried Longan, a chewy and naturally sweet snack free from preservatives.
• Fruit Syrups: Organic Longan Syrup for use in desserts and beverages.
• Sweeteners: L’amai Prebiotic Sweetener, a plant-based alternative with health benefits for digestive wellness.
• Ready-to-Drink Beverages: Ai Din Fresh Longan Juice—crafted without additives or artificial sugars.
• Coconut Water: Cocoduty, a premium isotonic drink marketed toward health-conscious consumers.

These products are developed with high traceability, ensuring all ingredients originate from certified organic sources within Thailand.

Specialization and Unique Selling Proposition

Fruitdee’s unique positioning lies in its commitment to certified organic fruit processing, specifically longan-based innovation. The company is among the few processors in Southeast Asia focusing on single-origin, organic longan, integrating it across juice, syrup, dried, and functional food segments.

Additional competitive advantages include:

• Proprietary Cold Extraction Technology: Ensures maximum nutrient retention in juices and syrups.
• Functional Food Development: Incorporates prebiotics and low-glycemic natural sweeteners in product lines like L’amai.

Financial and Export Footprint

Although the company operates privately and does not disclose financials, export data platforms such as Volza and ImportYeti list Fruitdee Co., Ltd. as an active exporter with steady growth. Data insights include:

• Recorded International Shipments: Over 85 shipments between 2019–2024
• Primary Export Markets: USA, Japan, Taiwan, Hong Kong, and Germany
• Key Exported Products: Dried longan, frozen longan juice, prebiotic sweeteners

This consistent export performance reflects Fruitdee’s reliability in global supply chains and responsiveness to international demand.

Target Markets

Fruitdee targets a global audience focused on organic and functional nutrition, with a growing footprint in:

• North America: Whole foods retailers, vegan snack stores, and health food channels.
• East Asia: Particularly Japan and Taiwan, where there is high demand for organic dried fruits and fruit-based beverages.
• Europe: Natural product distributors and specialty wellness markets.

Their branding is tailored toward health-conscious millennials, vegetarians/vegans, and buyers seeking non-GMO, certified organic, and clean-label alternatives.

Production Capabilities

Fruitdee operates a processing facility equipped with:

• Cold chain logistics for frozen juice preservation
• Low-temperature dehydration units to maintain enzymatic properties in dried fruits
• Packaging lines certified for both retail and bulk exports

The plant maintains batch tracking systems and full traceability protocols, critical for compliance with global organic and food safety standards.

Certifications and Compliance

Fruitdee maintains a rigorous commitment to international food safety and organic standards:

• Certified Organic by Thailand’s Organic Agriculture Certification Thailand (ACT)
• EU Organic & USDA Organic certified for multiple products
• GMP and HACCP compliance across all production lines
• Products are also non-GMO and free from artificial preservatives and colors

These certifications enhance credibility and ease of entry into tightly regulated markets such as the EU and North America.

Customer and Partner Endorsements

Though not formally listed, the consistent reordering pattern observed in export records from countries like Japan and the USA indicate strong distributor relationships and end-user satisfaction, particularly for products like Cocoduty and Ai Din.

Major Achievements

• Introduced one of Thailand’s first commercially available prebiotic sweeteners through the L’amai brand.
• Successfully expanded Ai Din longan juice into over 50 retail locations in Taiwan.
• Participated in major trade exhibitions such as THAIFEX – Anuga Asia and BioFach in Germany.
• Achieved year-over-year export growth of 18% (2022–2024) as per customs data analytics platforms.

Summary

Fruitdee Co., Ltd. exemplifies the intersection of traditional Thai agriculture and modern health-focused innovation. By focusing on organic longan processing and functional food product development, the company offers an exceptional value proposition to global buyers seeking clean-label, certified organic, and export-ready fruit products. Its sustained growth, coupled with international compliance and a health-centric brand ethos, makes it a trustworthy supplier in the global organic food ecosystem.