Exhibiting at Asia Fruit Logistica 2025

ABRAFRUTAS – Associação Brasileira dos Produtores Exportadores de Frutas e Derivados – is the official Brazilian association representing the interests of fruit growers and exporters in the national and international markets. Based in Brasília, Federal District, ABRAFRUTAS is a non-profit entity that brings together more than 80 companies and producer organizations responsible for over 80% of Brazil’s fresh fruit exports.

Company Background

Founded in 2014, ABRAFRUTAS was created to address the growing global demand for tropical and temperate fruits from Brazil, improve the competitiveness of Brazilian producers, and unify representation for the sector in trade negotiations and regulatory discussions. The association coordinates actions that promote Brazilian fruits abroad, streamline export procedures, and support sustainable agricultural practices.

ABRAFRUTAS also serves as the operator of the “Frutas do Brasil” international brand, which showcases Brazil’s fruit diversity at major global trade events, fostering visibility and market access.

Core Business

ABRAFRUTAS operates as a central organization that supports:

• Institutional representation before Brazilian and international governmental bodies
• Export promotion and trade mission organization
• Technical support and innovation programs for member growers
• Phytosanitary negotiations to open new markets
• Sustainability certifications and compliance training
• Sector data collection and market intelligence sharing

Though ABRAFRUTAS does not produce or sell fruit directly, it provides logistical, promotional, and strategic support to Brazilian companies active in the global fruit trade.

Represented Product Categories

The association supports producers and exporters of a wide range of fruits and derivatives, including:

• Tropical Fruits

  • Mango, Papaya, Banana, Pineapple, Passion Fruit, Guava, Avocado

• Temperate Fruits

  • Apple, Grape, Melon, Watermelon, Citrus (Lime, Orange, Tangerine)

• Exotic Fruits

  • Açaí, Caju (Cashew Apple), Pitaya, Jabuticaba, Cupuaçu

• Processed Derivatives

  • Fruit pulps, juices, concentrates, dried fruits

These products are exported fresh or processed under the “Frutas do Brasil” promotional initiative.

Unique Selling Proposition (USP)

• Represents over 80% of Brazil’s fresh fruit exports, offering a consolidated platform for trade and promotion
• Manages government and private sector coordination for sanitary, logistical, and promotional challenges
• Spearheads the “Frutas do Brasil” global campaign, recognized at trade fairs such as Fruit Logistica, Asia Fruit Logistica, and Fruit Attraction
• Sustainability Advocacy: Promotes adherence to international sustainability and traceability protocols
• Market Access Development: Leads bilateral and multilateral negotiations to open and maintain phytosanitary channels in countries like China, South Korea, India, and the Gulf nations

Sector and Export Insights

According to ABRAFRUTAS and Brazilian Ministry of Agriculture data:

• Brazil exported over 1.2 million tons of fresh fruit in 2023, generating more than USD 1.1 billion in revenue
• Main export destinations: European Union (43%), United Kingdom (13%), United States (12%), Middle East, and Mercosur partners
• Top exported fruits:
  • Mango (20% of total volume)
  • Melon
  • Table grapes
  • Lime (Tahiti variety)
  • Apple and Papaya

ABRAFRUTAS members span smallholder farms to large-scale integrated exporters, contributing to diversified and resilient fruit supply chains.

Target Market

ABRAFRUTAS operates to promote Brazilian fruits to:

• International importers and supermarket chains
• Trade promotion agencies and global food distributors
• Government and regulatory stakeholders
• Sustainability-focused certification bodies and buyers
• Logistics and infrastructure developers in agribusiness

Their campaigns target both emerging markets (Asia, Middle East) and traditional buyers (EU, North America).

Capabilities

• Trade Mission Planning and Delegation Hosting
• Participation in and curation of global trade show pavilions
• Sanitary and Phytosanitary (SPS) Policy Representation
• Data Analysis and Reporting on Export Trends
• Sustainability and Climate-Smart Agriculture Training

ABRAFRUTAS also supports the adoption of certifications such as GlobalG.A.P., Rainforest Alliance, and Fairtrade among Brazilian fruit exporters.

Certifications and Compliance

While ABRAFRUTAS does not hold certifications as an organization, it facilitates and encourages compliance among its members in areas including:

• GlobalG.A.P. – Production-level certification
• ISO 22000 – Food safety management systems
• Fairtrade – Ethical trade standards
• Organic Certification – EU, USDA, and local norms
• GRASP – Risk assessment in social practices

This ensures the readiness of Brazilian fruit for export to highly regulated markets.

Customer Testimonials

“Through ABRAFRUTAS, Brazil’s fruit exporters speak with one voice. Their efforts in phytosanitary negotiations and trade fair visibility have had a real impact on our ability to reach new markets.”
— CEO, Brazilian Mango Exporting Company

“ABRAFRUTAS helps bring the professionalism and coordination we need as buyers. Their Frutas do Brasil presence at international fairs is a benchmark in branding and export readiness.”
— International Importer, Germany

Major Achievements

• Led successful negotiations for Brazilian melons to enter the Chinese market in 2020
• Organized national pavilions at Fruit Logistica Berlin, Asia Fruit Logistica, and Fruit Attraction Madrid for multiple years
• Developed the “Frutas do Brasil” promotional platform, now recognized across five continents
• Collaborated with ApexBrasil to launch international advertising campaigns and trade diplomacy initiatives
• Contributed to the sustainability certification of dozens of exporting farms in line with European and North American standards

ABRAFRUTAS continues to position Brazil as a reliable, innovative, and sustainable partner in the global fruit market by providing critical institutional support, advocacy, and visibility for one of the country's most vital agricultural sectors.