ABRAFRUTAS – Associação Brasileira dos Produtores Exportadores de Frutas e Derivados – is the official Brazilian association representing the interests of fruit growers and exporters in the national and international markets. Based in Brasília, Federal District, ABRAFRUTAS is a non-profit entity that brings together more than 80 companies and producer organizations responsible for over 80% of Brazil’s fresh fruit exports.
Company Background
Founded in 2014, ABRAFRUTAS was created to address the growing global demand for tropical and temperate fruits from Brazil, improve the competitiveness of Brazilian producers, and unify representation for the sector in trade negotiations and regulatory discussions. The association coordinates actions that promote Brazilian fruits abroad, streamline export procedures, and support sustainable agricultural practices.
ABRAFRUTAS also serves as the operator of the “Frutas do Brasil” international brand, which showcases Brazil’s fruit diversity at major global trade events, fostering visibility and market access.
Core Business
ABRAFRUTAS operates as a central organization that supports:
Institutional representation before Brazilian and international governmental bodies
Export promotion and trade mission organization
Technical support and innovation programs for member growers
Phytosanitary negotiations to open new markets
Sustainability certifications and compliance training
Sector data collection and market intelligence sharing
Though ABRAFRUTAS does not produce or sell fruit directly, it provides logistical, promotional, and strategic support to Brazilian companies active in the global fruit trade.
Represented Product Categories
The association supports producers and exporters of a wide range of fruits and derivatives, including:
These products are exported fresh or processed under the “Frutas do Brasil” promotional initiative.
Unique Selling Proposition (USP)
Represents over 80% of Brazil’s fresh fruit exports, offering a consolidated platform for trade and promotion
Manages government and private sector coordination for sanitary, logistical, and promotional challenges
Spearheads the “Frutas do Brasil” global campaign, recognized at trade fairs such as Fruit Logistica, Asia Fruit Logistica, and Fruit Attraction
Sustainability Advocacy: Promotes adherence to international sustainability and traceability protocols
Market Access Development: Leads bilateral and multilateral negotiations to open and maintain phytosanitary channels in countries like China, South Korea, India, and the Gulf nations
Sector and Export Insights
According to ABRAFRUTAS and Brazilian Ministry of Agriculture data:
Brazil exported over 1.2 million tons of fresh fruit in 2023, generating more than USD 1.1 billion in revenue
Main export destinations: European Union (43%), United Kingdom (13%), United States (12%), Middle East, and Mercosur partners
Top exported fruits:
Mango (20% of total volume)
Melon
Table grapes
Lime (Tahiti variety)
Apple and Papaya
ABRAFRUTAS members span smallholder farms to large-scale integrated exporters, contributing to diversified and resilient fruit supply chains.
Target Market
ABRAFRUTAS operates to promote Brazilian fruits to:
International importers and supermarket chains
Trade promotion agencies and global food distributors
Government and regulatory stakeholders
Sustainability-focused certification bodies and buyers
Logistics and infrastructure developers in agribusiness
Their campaigns target both emerging markets (Asia, Middle East) and traditional buyers (EU, North America).
Capabilities
Trade Mission Planning and Delegation Hosting
Participation in and curation of global trade show pavilions
Sanitary and Phytosanitary (SPS) Policy Representation
Data Analysis and Reporting on Export Trends
Sustainability and Climate-Smart Agriculture Training
ABRAFRUTAS also supports the adoption of certifications such as GlobalG.A.P., Rainforest Alliance, and Fairtrade among Brazilian fruit exporters.
Certifications and Compliance
While ABRAFRUTAS does not hold certifications as an organization, it facilitates and encourages compliance among its members in areas including:
GlobalG.A.P. – Production-level certification
ISO 22000 – Food safety management systems
Fairtrade – Ethical trade standards
Organic Certification – EU, USDA, and local norms
GRASP – Risk assessment in social practices
This ensures the readiness of Brazilian fruit for export to highly regulated markets.
Customer Testimonials
“Through ABRAFRUTAS, Brazil’s fruit exporters speak with one voice. Their efforts in phytosanitary negotiations and trade fair visibility have had a real impact on our ability to reach new markets.”
— CEO, Brazilian Mango Exporting Company
“ABRAFRUTAS helps bring the professionalism and coordination we need as buyers. Their Frutas do Brasil presence at international fairs is a benchmark in branding and export readiness.”
— International Importer, Germany
Major Achievements
Led successful negotiations for Brazilian melons to enter the Chinese market in 2020
Organized national pavilions at Fruit Logistica Berlin, Asia Fruit Logistica, and Fruit Attraction Madrid for multiple years
Developed the “Frutas do Brasil” promotional platform, now recognized across five continents
Collaborated with ApexBrasil to launch international advertising campaigns and trade diplomacy initiatives
Contributed to the sustainability certification of dozens of exporting farms in line with European and North American standards
ABRAFRUTAS continues to position Brazil as a reliable, innovative, and sustainable partner in the global fruit market by providing critical institutional support, advocacy, and visibility for one of the country's most vital agricultural sectors.
