Exhibiting at Asia Fruit Logistica 2025

Frutas Torero, S.A. is a family-run Spanish company headquartered in Abarán, Murcia—one of Europe’s most fertile regions for fruit cultivation. Established in the early 1980s, the company has grown into a prominent exporter of fresh table grapes and stone fruits, supplying markets across Europe with a reputation for quality, innovation, and consistency.

Core Business

Frutas Torero’s core business is the cultivation, packaging, and export of premium quality grapes and seasonal stone fruits. The company manages the entire value chain—from farming to export logistics—ensuring optimal freshness and traceability.

Product Portfolio

The company’s primary product categories include:

• Table Grapes:
  • Green Varieties: Superior Seedless, Autumn Crisp
  • Red Varieties: Crimson Seedless, Red Globe
  • Black Varieties: Black Seedless
• Stone Fruits (seasonal):
  • Peaches, Nectarines, and Plums

All fruits are harvested at peak maturity and processed through modern packing facilities to meet international quality standards.

Specialization and Unique Selling Proposition (USP)

Frutas Torero is distinguished by its focus on varietal innovation, precision agriculture, and family-run production ethics. Key differentiators include:

• Over 200 hectares of own cultivation in the Vega Alta del Segura region
• Advanced post-harvest facilities enabling climate-controlled processing
• Direct exporter model—no intermediaries, allowing competitive pricing and quality assurance
• Exclusive grape branding under:
  • El Dragón de la Uva
  • El Torero de Abarán

The branding supports regional identity and product differentiation in competitive European retail shelves.

Financial and Operational Metrics

Based on verified commercial databases (Empresite and DNB):

• Annual Revenue (2023): Estimated €6–7 million
• Number of Employees: 50–100 (seasonal peak)
• Legal Status: Sociedad Anónima (S.A.)
• Years in Operation: 40+ years

Frutas Torero operates as a mid-sized exporter within Spain’s Murcia agricultural hub, focusing on quality over volume.

Export Markets

Frutas Torero exports primarily to European Union countries and select non-EU markets. Key destinations include:

• Germany
• France
• United Kingdom
• Netherlands
• Nordic countries

The company has built long-term partnerships with importers, wholesalers, and supermarket distribution chains in these regions.

Capabilities

• Cold chain logistics with on-site precooling and refrigerated transport
• Customized packaging formats (punnet, flow pack, RPC)
• Daily harvest and same-day shipment model
• Fully traceable production using barcoding and batch-level tracking

These capabilities enable Frutas Torero to meet both retail and wholesale requirements with high responsiveness.

Certifications and Compliance

The company aligns its production with European food safety and environmental standards. While exact certifications are not listed publicly, export to EU and UK retail indicates adherence to:

• Global G.A.P.
• GRASP (social practices)
• IFS or BRC equivalent standards
• Sustainable water management protocols

These practices ensure compliance with EU phytosanitary and retail procurement regulations.

Client Testimonials

Though not published directly, longstanding partnerships with distributors across Europe—especially in Germany and France—highlight customer satisfaction with product freshness, punctuality, and packaging reliability.

Major Achievements

• Recognized as one of the top grape exporters in the Murcia region for specialty seedless varieties
• Developed proprietary branding ("El Dragón de la Uva") to position grapes as premium in foreign markets
• Expanded acreage and introduced climate-resilient grape varieties to mitigate seasonal risk
• Maintained uninterrupted export continuity during logistics disruptions in the COVID and post-Brexit periods

Frutas Torero continues to strengthen its presence in international fruit markets by combining family heritage with modern agricultural technology and logistics.