Exhibiting at Thaifex - Anuga Asia 2025

FRUTRIP, operated by WKNDRS Inc., is an innovative Korean wellness food and beverage brand based in Jeju-do, Republic of Korea. The company specializes in clean-label, vegan functional foods designed for modern consumers seeking health, taste, and convenience. Leveraging the unique terroir of Jeju Island and using local ingredients such as hallabong, green tangerines, and yuja, FRUTRIP has carved a niche in Korea’s rapidly growing wellness and plant-based sectors.

Core Business and Product Portfolio

FRUTRIP’s offering focuses on plant-based, minimally processed health products in snackable, sippable, and mixable formats. Its product lineup includes:

• Vegan Wellness Shots:

  • Super Berry Shot
  • Fruity Ginger Shot
  • Vita-D Daily Shot (Carrot & Tangerine)
  • Fiber Daily Shot (Yuja & Mint)

• Vegan Purée Squeeze Desserts:

  • Green Tangerine & Lemon
  • Hallabong & Ginger

• Snacks:

  • Pro Pops – freeze-dried yogurt and fruit snacks in Strawberry, Blueberry, and Plain
  • Funchies – air-dried fruit snacks in Strawberry, Apple, and Jeju Tangerine

• Cocktail Mixers:

  • Vegan Vin Chaud Essence – a mulled wine mixer infused with Korean spices and citrus

These offerings cater to consumers seeking health-forward alternatives that combine traditional Korean ingredients with contemporary dietary trends.

Specialization and Unique Selling Proposition

FRUTRIP’s core USP lies in its ability to merge functionality with flavor, offering science-backed health benefits via natural formulations. Distinct strengths include:

• Jeju Island Sourcing: Uses premium local ingredients grown in the nutrient-rich volcanic soil of Jeju.
• Clean-Label: All products are free from added sugar, artificial flavors, preservatives, and animal-based ingredients.
• Functional Nutrition: Targeted wellness benefits including immunity support, gut health, and antioxidant delivery.

The company also leverages a highly engaging brand aesthetic and storytelling that appeals to Gen Z and millennial audiences across Asia.

Market Presence and Export Activity

FRUTRIP is actively expanding into global markets with strategic retail and B2B placements:

• Primary Export Markets: Japan, Taiwan, Singapore, UAE, and Germany
• Retail Channels: Specialty health food stores, organic grocers, and curated wellness platforms
• Global Showcases: Participated in international expos such as Food Taipei, Seoul Food Expo, and Needl by Business France

According to product sourcing platform Needl, FRUTRIP is recognized as one of Korea’s emerging wellness exports, with strong interest from European and Asian buyers.

Target Market and Consumer Segments

FRUTRIP targets:

• Urban health enthusiasts
• Vegan and flexitarian consumers
• Functional food shoppers
• Retailers of organic and clean-label products

Its products are particularly popular among young professionals and women aged 25–45, reflecting demand for aesthetic, convenient, and nutritious offerings.

Manufacturing and Operations

FRUTRIP operates under high-standard processing conditions to preserve the bioactive compounds of fruits and herbs:

• Cold-blending and vacuum pasteurization to maintain vitamin integrity
• Small-batch production for quality control
• Custom sachet and bottle filling lines for single-serve formats

Operations are aligned with ISO 22000 food safety protocols and HACCP, though certification details are not publicly disclosed.

Certifications and Compliance

• Vegan-certified formulations
• Non-GMO ingredients
• Clean-label compliant
• Pending certifications for organic (USDA, EU) as per trade partner listings

FRUTRIP's strict sourcing and formulation standards enable compliance with stringent market entry norms in Europe and North America.

Customer Feedback and Market Response

User-generated content and reviews on platforms like Instagram and TikTok (via @frutrip) show:

• High consumer satisfaction with flavor and health effects
• Strong engagement for SKUs like Super Berry Shot and Hallabong Purée Squeeze
• Viral campaigns such as “Morning Shot Routine” have helped drive organic awareness and cross-border D2C interest

B2B buyers on platforms like Needl have also flagged FRUTRIP for private label potential.

Brand Milestones and Achievements

• Grew from domestic launch to multi-country presence in under 3 years
• Achieved 30%+ YoY growth in product exports (2022–2024) based on industry showcase data
• Collaborated with influencers and wellness cafes to build omnichannel recognition
• Selected for government-backed trade acceleration programs such as KOTRA’s Export Voucher

Summary

FRUTRIP (by WKNDRS Inc.) represents a fresh direction in Korea’s wellness food innovation, blending science-based nutrition, regional sourcing, and conscious formulation. Positioned at the intersection of clean eating, functional beverages, and aesthetic consumer packaging, FRUTRIP is well-poised to become a dominant player in Asia’s export-ready wellness snack and shot segment. For global buyers, it offers a unique portfolio that meets the rising demand for vegan, convenient, and culturally inspired functional foods.