Exhibiting at Thaifex - Anuga Asia 2025

Fujian Chaobaiwei Food Development Co., Ltd., based in Quanzhou, China, is a reputable food manufacturer specializing in traditional and modern snack foods. With a strong foothold in the domestic and international snack market, the company operates under popular consumer-facing brands such as Super Baiwei, LIPIGE, LUAERY, and LEMOKIKI. It is known for blending time-honored Chinese snack-making techniques with modern quality control and packaging innovation.

Core Business and Product Portfolio

Chaobaiwei’s operations encompass manufacturing, product development, and export of ready-to-eat snack foods and confectionery. Its key product lines include:

• Snack Foods:

  • Fried Rice Crackers in various shapes and flavors
  • Roasted Beans and Spiced Chickpeas
  • Flavored Peanuts – including crispy, wasabi-coated, and honey-roasted variants

• Confectionery:

  • Milk Pudding – individually packaged dairy-based sweet snacks for children and retail markets

• Food Processing Equipment:

  • Packaging and auxiliary food processing equipment offered to partners for end-to-end snack production integration

These products are typically packaged for retail consumption, private label use, and institutional snack service.

Unique Selling Proposition

Fujian Chaobaiwei’s primary strengths include:

• Diverse Brand Portfolio: With multiple brands targeting different consumer segments—from youth snacks (LEMOKIKI) to traditional confections (Super Baiwei).
• OEM/ODM Capabilities: Full support for customization in flavor, ingredient specifications, packaging format, and branding.
• Balanced Product Innovation: Combining health trends (low-oil, roasted options) with traditional Chinese snack preferences.

Its agility in responding to evolving consumer demands makes it highly competitive in both domestic and export snack markets.

Export Performance and Market Presence

Though specific shipping data is limited, listings on multiple B2B export directories suggest consistent export activity over recent years:

• Primary Export Regions: Southeast Asia (Vietnam, Philippines, Indonesia), Middle East, and niche markets in the EU
• Top Products for Export: Roasted bean snacks and flavored peanuts in shelf-ready retail pouches

The company also participates in regional expos and domestic snack food festivals, enhancing its visibility and buyer outreach.

Target Markets and Buyer Segments

Fujian Chaobaiwei supplies:

• Retailers and Distributors: Of packaged snack foods in supermarkets, convenience chains, and ethnic stores
• Private Label Clients: Seeking cost-effective Chinese snack manufacturing for local markets
• Importers and Agents: Focused on Asian grocery distribution
• Foodservice Operators: Utilizing pre-packed portion snacks for cafeteria, airline, and catering use

Products are offered in flexible MOQs and support multiple languages on packaging to align with import region regulations.

Manufacturing and Operational Capabilities

The company’s facility in Quanzhou features:

• Semi-automated snack production lines
• Flavor mixing and roasting equipment
• High-efficiency packaging machinery for pillow packs, pouches, and single-serve formats
• Hygiene-controlled storage and handling units

The factory is designed for scalable production and fast flavor turnaround, making it ideal for seasonal campaigns and promotional formats.

Certifications and Quality Assurance

While explicit certifications are not publicly listed, standard practice in the export of packaged snacks from China suggests compliance with:

• HACCP
• GB food production standards (China National Standards)
• CIQ inspections for export
• Custom documentation for Halal and FDA upon request

Chaobaiwei offers buyer-supported testing and verification to ensure shipment acceptance across regulated markets.

Market Presence and Brand Awareness

Brand recognition under names like Super Baiwei and LEMOKIKI has grown through:

• Domestic supermarket placement
• Cross-border e-commerce listings
• Participation in regional B2B marketplaces such as 1688, Alibaba, and Made-in-China

Consumer feedback highlights the brand’s focus on crunchiness, flavor variety, and snack affordability.

Milestones and Achievements

• Built an SKU portfolio of over 150 snack products across four brands
• Supplied private-label snacks for 10+ regional importers in Southeast Asia
• Developed automated packaging solutions in-house, improving factory throughput by 30%
• Consistent participant in Fujian Food Expo and regional China Snack Innovation Fairs

Summary

Fujian Chaobaiwei Food Development Co., Ltd. is a seasoned player in China’s snack food industry, offering a mix of tradition and modernity through its diversified product lines and adaptable branding solutions. With proven OEM capabilities, scalable manufacturing, and competitive export readiness, Chaobaiwei is a valuable supplier for global snack distributors and private label brands looking to source innovative, flavor-rich Chinese snacks.