Product Offerings
Products:
Baked Goods: Scallion Soda Crackers, Vegetable Muffins
Confectionery: Milk Pudding
Snack Foods: Fried Rice Crackers, Roasted Beans, Peanuts
Fujian Daixiangyuan Food Technology Co., Ltd., located in Zhangzhou, China, is a fast-growing manufacturer and exporter of baked goods and traditional Chinese snacks. With a brand portfolio that includes DSENYAN, COMOJA, and 响当好, the company has developed a strong reputation for quality, product diversity, and innovation in the snack food industry.
Core Business and Product Portfolio
Fujian Daixiangyuan operates across several core categories of food production, specializing in both traditional and modern snack formulations:
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Baked Goods:
- Scallion Soda Crackers
- Vegetable Muffins
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Confectionery:
- Milk Pudding – shelf-stable, individually portioned dairy-based desserts
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Snack Foods:
- Fried Rice Crackers – available in various flavors and textures
- Roasted Beans – such as green peas and broad beans
- Flavored Peanuts – honey roasted, spiced, and crunchy coatings
These products are designed for retail, private label, and foodservice applications, available in multiple packaging formats for diverse global markets.
Unique Selling Proposition
Fujian Daixiangyuan’s competitive advantages include:
- Flavor Authenticity: Leveraging traditional Chinese snack techniques combined with modern formulations.
- OEM/ODM Services: Comprehensive support for custom branding, recipe development, and multilingual packaging design.
- Affordable Quality: Competitive pricing without compromising on flavor or texture.
Its blend of traditional craftsmanship and scalable production capacity makes it well-suited to meet the demands of both mass market retailers and niche ethnic food importers.
Export Performance and Market Presence
Although official shipment figures are not publicly disclosed, the company maintains a visible presence on leading export and sourcing platforms such as Alibaba and Made-in-China. Market indicators suggest:
- Active export relationships with buyers in Southeast Asia, the Middle East, and parts of Europe
- Top Exported SKUs: Fried rice crackers and scallion soda crackers due to their wide appeal and long shelf life
- Private Label Services offered to global partners
The combination of long shelf life, affordability, and wide consumer appeal supports robust international demand.
Target Markets and Client Segments
Daixiangyuan serves:
- Supermarket Chains and Grocery Retailers
- Ethnic and Specialty Importers
- Distributors of Asian Snacks and Confectionery
- Private Label Buyers in both developed and emerging economies
Products are formulated to meet taste profiles suited to both Chinese diaspora and international snack enthusiasts.
Manufacturing and Operational Capabilities
Operating out of Zhangzhou, a known hub for food processing, Daixiangyuan’s facilities feature:
- High-output baking lines
- Flavor tumbling and seasoning systems
- Packaging automation for pillow packs, zip-lock pouches, and display cartons
- Cleanroom confectionery production for dairy-based products like milk pudding
These systems enable efficient production across product categories with stringent quality and hygiene control.
Certifications and Quality Assurance
While specific certifications such as HACCP or ISO are not listed, the company adheres to standard practices for export:
- CIQ-compliant exports
- Customizable labeling and compliance documentation for different importing countries
- Quality control protocols based on GB national food safety standards
Upon request, documentation support and product testing reports can be provided for international partners.
Market Strategy and Branding
Through its brands DSENYAN, COMOJA, and 响当好, the company targets:
- Youth consumers through playful, flavor-forward offerings
- Traditional snack lovers with nostalgic items like scallion crackers
- Exporters seeking consistent supply and affordable Chinese snack solutions
Their branding strategy focuses on mass market retail positioning, complemented by international white-label solutions.
Notable Achievements
- Expanded product reach into over 15 countries by 2024
- Developed a line of baked scallion crackers with reduced oil content and high crisp retention
- Established multiple brand identities serving distinct market tiers and flavor profiles
- Achieved substantial domestic market presence in second- and third-tier cities across China
Summary
Fujian Daixiangyuan Food Technology Co., Ltd. exemplifies a rising force in China’s snack manufacturing sector. Combining a heritage of Chinese flavors with modern snack innovation, the company serves both traditional and contemporary palates. With adaptable OEM services, scalable production, and a growing brand portfolio, Daixiangyuan is a dependable partner for global snack importers seeking flavorful, affordable, and shelf-stable packaged foods.