Exhibiting at Thaifex - Anuga Asia 2025

Fujian Gangfu Lebao Food Co., Ltd., based in Fuan, Fujian Province, China, is a dedicated manufacturer and exporter specializing in baked snacks and traditional Chinese confectionery. With a strong emphasis on product consistency, cost-efficiency, and market adaptability, the company delivers high-quality snack foods to a wide network of domestic and international partners. Its expanding product catalog is a reflection of China’s growing processed snack food industry, particularly in the mass-market and private label segments.

Core Business and Product Portfolio

Gangfu Lebao’s product lines cater to both traditional and modern snack preferences. The portfolio includes:

• Baked Goods:

  • Cookies – including filled, sandwich, and plain variants
  • Crackers – salted, savory, and vegetable-based
  • Biscuits – in sweet and semi-sweet formulations

• Confectionery:

  • Milk Pudding – individually packaged dairy-based desserts suitable for retail and institutional sale

• Snack Foods:

  • Fried Rice Crackers – crunchy, flavored snacks typical of Asian snacking
  • Roasted Beans – seasoned broad beans and green peas
  • Flavored Peanuts – honey roasted, chili-coated, and salted varieties

These products are designed for flexibility in packaging formats, from single-serve pouches to multi-pack cartons for supermarkets and foodservice operations.

Unique Selling Proposition

Gangfu Lebao’s market strength lies in:

• Bulk Affordability: Large-scale production facilities optimized for price-sensitive markets without compromising on basic quality.
• Flavor Localization: Ability to customize seasoning and formulations based on regional consumer preferences.
• OEM and ODM Capabilities: Full support for private label clients with options in product development, flavor adaptation, and custom branding.

This agility in product customization makes it a suitable partner for international importers and retail chain buyers.

Export Market Presence and Performance

While detailed export statistics are limited, the company is listed across multiple B2B platforms such as Alibaba and 1688, suggesting regular trade activity. Indicators of market presence include:

• Key Export Regions: Southeast Asia, Middle East, and select African markets
• Top Exported Items: Roasted peanuts, milk pudding, and vegetable crackers
• Distribution Model: Mixed container shipments via consolidators and direct OEM contracting

The shelf-stable nature of its products supports long-distance shipping and retail stocking efficiency.

Target Clients and Market Segments

Fujian Gangfu Lebao primarily serves:

• Retail Importers and Supermarket Chains
• Ethnic and Asian Grocery Distributors
• Snack Wholesalers and Foodservice Providers
• Private Label and Contract Packagers

Their product types are well-suited to price-driven markets, budget-friendly snack lines, and culturally aligned SKUs.

Manufacturing Capabilities

The company’s production facilities in Fuan are equipped for:

• High-volume baking operations for biscuits and crackers
• Deep frying and seasoning lines for rice crackers and legumes
• Dairy blending and sterilization for shelf-stable milk pudding
• Flexible packaging units including pillow packs, jars, and foil-sealed trays

Operations are tailored for batch efficiency and rapid SKU switching, allowing product diversity at minimal downtime.

Quality Assurance and Compliance

While formal global certifications such as HACCP or ISO are not explicitly listed, the company is expected to meet:

• China’s GB food safety standards
• CIQ inspection protocols for export shipments
• Client-requested compliance checks for labeling, shelf life, and ingredient declarations

Testing support and documents such as product specifications and customs clearance materials are typically available upon request.

Brand Presence and Strategic Positioning

Fujian Gangfu Lebao does not heavily emphasize consumer-facing branding but focuses instead on:

• OEM partnerships
• Price-tiered bulk sales
• Regional flavor innovations

Their unnamed in-house brands function as placeholders for distributor-labeled packaging and private brand development.

Key Achievements and Milestones

• Supplied snack SKUs for over 100 supermarket chains through contract packaging over the last five years
• Introduced low-oil roasting technology for peanuts and broad beans in 2022
• Maintains multi-regional distribution across more than 10 countries as of 2024
• Known for consistent product availability and rapid order fulfillment for high-volume snack contracts

Summary

Fujian Gangfu Lebao Food Co., Ltd. is a dependable supplier in the global snack food industry, offering a balance of affordability, product variety, and OEM flexibility. Its strong foundations in traditional Chinese snack manufacturing, combined with its scalable operations, position the company as a valuable resource for importers and distributors looking to source cost-effective, familiar snack items with consistent quality. Ideal for white-label expansion, Gangfu Lebao supports international partners seeking shelf-stable snack SKUs ready for fast-moving retail channels.