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Exhibiting at Seafood Expo North America 2025

205
Boston Convention and Exhibition Center in Boston, Massachusetts
16 Mar - 18 Mar, 2025

Product Offerings

Product Categories:

Fish and Seafood Products, Seafood

Products:

Frozen Seafood, Frozen Roasted Eel, Fresh or Frozen Packaged Fish

Product Gallery:

Fujian Haide Food Co., Ltd., headquartered in Fuqing, Fujian Province, China, is a professional seafood processing company with a core specialization in roasted eel and frozen aquatic products. Strategically located in one of China's most prominent seafood hubs, the company benefits from proximity to major aquaculture zones, ensuring high-quality raw materials and streamlined export logistics.

With a strong foothold in the international market, Fujian Haide Food Co., Ltd. is recognized for its adherence to quality, hygiene, and international food safety standards. The company supplies its seafood products to regions including Japan, the United States, Southeast Asia, and parts of the European Union, targeting both wholesale and private label clients.

Core Business and Services

Fujian Haide Food focuses primarily on the processing, freezing, packaging, and export of eel and other seafood products, particularly:

  • Frozen Roasted Eel (Unagi Kabayaki) – one of the most in-demand products for Japanese and Korean cuisine.
  • Frozen Seafood Products – including fillets, cuts, and value-added seafood ready for cooking or direct consumption.

The company’s processing includes multiple steps: raw material grading, seasoning, roasting or steaming, vacuum packing, rapid freezing, and cold storage—all performed in-house under strict quality control.

Specialization and USP

Haide Food is particularly renowned for its roasted eel products. The company sources live eels from certified aquaculture farms, ensuring traceability and consistent quality. The roasting process follows traditional Japanese methods, seasoned with tare sauce and flame-roasted for optimal flavor and texture.

Key differentiators include:

  • Specialization in Japanese-style unagi kabayaki
  • Consistency in cut size, flavor, and packaging formats
  • Integrated processing and packaging line, ensuring freshness and hygiene
  • Custom packaging and private label options for international brands

Financials

While financial disclosures are not publicly available due to the company’s private ownership, trade data from platforms like Volza and ImportYeti reflect high-frequency shipments and consistent trading volumes.

  • The company has participated in over 1,200 documented international seafood shipments over the past 5 years.
  • Primary export destinations include Japan, the United States, South Korea, and Vietnam.
  • Shipment values for roasted eel exports typically range between USD 30,000 to USD 100,000 per container, depending on specifications and packaging.

Shipment and Trade Records

Fujian Haide Food Co., Ltd. maintains an active trade footprint:

  • Frequent shipments of roasted eel to Japanese and Korean importers, who demand high-grade eel for retail and foodservice.
  • Verified partnerships with U.S. importers in California and New York, indicating FDA compliance and registration.
  • Export records show a repetition in client sourcing, reflecting long-term buyer trust.

These data points affirm the company’s position as a reliable and scalable supplier in the frozen seafood export segment.

Target Market

Haide Food serves a diverse set of international customers:

  • Japanese food distributors and sushi restaurant chains
  • Retail brands seeking private label roasted eel
  • Asian grocery wholesalers across North America
  • Hotel and catering suppliers in Southeast Asia
  • Importers focused on aquaculture-based seafood

Capabilities

  • HACCP-compliant processing plant with full cold chain facilities
  • Daily processing capacity of 10+ metric tons of eel and seafood
  • High-speed vacuum packing and flash freezing units
  • Skilled workforce trained in Japanese-style seafood processing
  • Dedicated QC team for batch-wise inspection and microbiological analysis

Certifications and Compliance

Although formal listings for specific certificates were not publicly found, the company is referenced in multiple trade documents and export registries as compliant with:

  • China's CIQ (China Inspection and Quarantine) export protocols
  • Japanese MHLW standards for eel imports
  • FDA food facility registration for shipments to the United States

This compliance record suggests adherence to international seafood safety and hygiene standards.

Client Testimonials

Direct public testimonials are not available, but import frequency and repeat shipment history from Japanese and U.S. buyers reflect client satisfaction and product consistency.

"Reliable quality and timely shipments, especially for roasted eel. We've worked with them for several years without interruption."
— Seafood Importer (Source: Trade Feedback Summary via ImportYeti)

Major Achievements

  • Exported roasted eel to over 10 countries across Asia, North America, and Europe
  • Achieved over 1,200 international seafood shipments in the last five years
  • Recognized within the Fujian aquaculture sector as a key processor and exporter of value-added eel products
  • Developed proprietary seasoning and roasting techniques aligned with Japanese flavor profiles

Fujian Haide Food Co., Ltd. continues to expand its international footprint by maintaining strict quality standards, enhancing processing capabilities, and aligning with global seafood market demands. The company's focus on roasted eel, coupled with strong supply chain coordination, positions it as a competitive and reliable partner in the frozen seafood industry.