Exhibiting at Thaifex - Anuga Asia 2025

Fujian Licheng Food Co., Ltd., established in Jinjiang, Quanzhou, Fujian Province, is a leading manufacturer and exporter of leisure meat products. With over two decades of industry experience, the company has built a reputation for delivering high-quality, ready-to-eat meat snacks tailored to evolving consumer tastes in both domestic and international markets.

Core Business and Product Offerings

Licheng Food specializes in the production of leisure meat products—a category of processed and packaged meat snacks designed for convenience and long shelf life. The company’s product portfolio includes:

• Sausage Products:

  • Mini sausages
  • Vacuum-packed sausages
  • Spicy snack sausages

• Cured Meat Snacks:

  • Marinated meat sticks
  • Grilled meat strips
  • Sweet and spicy jerky

• Gift Pack Meat Items:

  • Festival and seasonal packaging
  • Multipack snack assortments
  • Corporate gift sets

These products cater to a broad audience, from everyday snack consumers to festive buyers looking for premium meat-based gift items.

Specialization and Unique Selling Proposition

Licheng Food stands out for its:

• Specialization in Chinese-style spiced and marinated meat snacks, appealing to both local and overseas Chinese communities.
• Customized product formats and packaging suitable for retail, travel packs, and gift markets.
• Integration of traditional cooking techniques with modern packaging solutions to extend product shelf life without compromising on flavor or safety.
• Focus on ready-to-eat meat innovation, using chicken, pork, and occasionally beef as raw materials.

The company operates under its proprietary brand Licheng, which is recognized in various Chinese retail networks and gaining exposure abroad.

Production Capabilities

Fujian Licheng Food Co., Ltd. operates a modern production facility in Jinjiang with:

• Fully automated meat cutting, marinating, and packaging lines
• Cold storage systems to maintain freshness during processing
• Daily output capacity that supports high-volume B2B distribution
• In-house food safety and quality control labs

Their infrastructure supports custom formulation, allowing private label clients and distributors to request adjustments in flavor profiles and packaging specifications.

Target Market

The company serves a wide range of market segments including:

• Retail chains and supermarkets in China and abroad
• Convenience stores and vending suppliers
• Gift distributors and e-commerce platforms
• Importers of Asian-style meat snacks in Southeast Asia, Middle East, and North America

Licheng’s products align with global trends toward portable, protein-rich, and snackable formats.

Export and Shipment Records

While specific shipment data is not fully public, indicators include:

• Active participation in international food expos such as THAIFEX and SIAL
• International inquiries and sales team mentions on platforms like LinkedIn and Twitter
• Business listings on B2B platforms with export-ready SKUs and trade terms

Export focus markets include Southeast Asia, Taiwan, South Korea, and Chinese diaspora communities in North America.

Certifications and Compliance

Fujian Licheng Food Co., Ltd. ensures compliance with domestic and international food regulations and holds:

• HACCP Certification
• QS Certification (China Quality and Safety)
• Expected compliance with ISO 22000 or equivalent food safety systems
• In-house inspection and traceability systems to meet buyer audit standards

These certifications validate the company’s eligibility to export and serve regulated markets.

Financial Standing

Though not publicly listed, the company’s:

• Established presence for over 20 years
• Active brand promotions at international trade shows
• Investment in customized packaging and diversified product lines

...indicate a financially sustainable and growth-oriented business with robust domestic revenues and expanding international sales.

Achievements and Market Recognition

• Participated in major industry events like THAIFEX – Anuga Asia
• Recognized for producing premium Chinese sausage gift packs during seasonal holidays
• Established as a preferred supplier for local Chinese supermarkets and convenience chains
• Strengthening international brand awareness through digital engagement and trade events

Customer Testimonials

While no direct public reviews are available, ongoing presence at global food expos, brand mentions in B2B directories, and continued inquiries suggest positive reception among buyers and distributors.

Summary

Fujian Licheng Food Co., Ltd. represents a trusted and innovative supplier of Chinese-style leisure meat products. With deep expertise in meat snack processing, a robust infrastructure for high-volume manufacturing, and growing international engagement, the company is well-positioned to meet the demands of global buyers seeking authentic, high-quality, ready-to-eat meat snacks.