Exhibiting at Thaifex - Anuga Asia 2025

Fujian Meilunduo Food Co., Ltd., based in Shishi City, Quanzhou, Fujian Province, is a comprehensive snack food manufacturing enterprise with a strong foothold in both domestic and international markets. Initially established in 2012 under the Hong Kong Meilunduo Group and officially registered in mainland China in 2018, the company combines R&D, design, production, and sales into a vertically integrated operation focused on puffed snacks, cookies, and specialty egg rolls.

Core Business and Product Offerings

Meilunduo's diverse snack portfolio is designed to serve a wide range of taste preferences and market needs. The company’s primary product categories include:

• Puffed Seafood Snacks:

  • Shrimp slices with 35% real shrimp meat
  • Fish crisps containing 40% fish content

• Egg Rolls:

  • Hong Kong-style crispy egg rolls
  • Flavored variants such as coconut milk, chocolate, and sandwich crisps

• Cookies and Biscuits:

  • Fancy cookies with decorative packaging
  • Tough biscuits suited for retail and gifting

• Other Confectionery and Snack Items:

  • Jelly-based desserts
  • Sugar candies
  • Freeze-dried nuts and snack assortments

These products are manufactured under their in-house brands Fujino Ichimura and Meilunduo, targeting a wide spectrum of consumers across Asia, the Middle East, and emerging snack markets.

Specialization and Unique Selling Proposition

Fujian Meilunduo distinguishes itself in the competitive snack food industry through:

• High-content seafood ingredients in puffed snacks, offering premium nutritional profiles
• Elegant packaging design geared toward gifting markets and seasonal promotions
• Integrated R&D and flavor development capabilities allowing for rapid adaptation to local tastes
• Strategic focus on OEM and private label production, catering to supermarket chains and global importers

The brand emphasizes quality, taste, and visual appeal, aligning with demand in both traditional retail and online snack segments.

Production Capabilities

Meilunduo operates from a modern manufacturing plant in Shishi with two key references to capacity:

• 13,320 square meters of standardized factory space (official registration)
• 78,800 square meters of integrated production base (parent group reference)

Its facility includes:

• Fully automated production lines for cookies, egg rolls, and extruded snacks
• Dust-free packaging workshops
• In-house laboratories for quality control and product development
• Advanced systems for vacuum frying, baking, and extrusion processes

These capabilities support custom product development, large-scale OEM production, and rapid delivery schedules.

Target Market

The company serves multiple global and domestic customer segments:

• Supermarket and grocery chains in Asia and the Middle East
• Snack importers and distributors across Europe and Southeast Asia
• E-commerce platforms and gift product companies
• OEM clients seeking customized flavor profiles and packaging formats

Their brand positioning also appeals to younger demographics and gift-pack buyers seeking modern, visually appealing snack items.

Export and Shipment Records

Though detailed Bills of Lading are not publicly disclosed, Meilunduo's export activities are verified by:

• Participation in international trade shows such as Anuga and SIAL
• Multilingual product catalogs (14.3 MB and 3.4 MB) tailored for overseas buyers
• Trade listings across platforms including Made-in-China and Alibaba

The company actively promotes products through cross-border trade channels and has long-standing relationships with regional distributors.

Certifications and Compliance

Fujian Meilunduo Food Co., Ltd. adheres to international food safety and quality management standards, which include:

• HACCP Certification
• QS Certification (Quality and Safety mark for Chinese food manufacturing)
• Expected compliance with ISO 22000 / ISO 9001
• Ongoing inspections and traceability systems in place for regulated markets

These certifications allow the company to confidently export to highly regulated markets, including the Middle East and Southeast Asia.

Financial Standing

While the company is privately held and does not publish annual reports, indicators of its financial sustainability include:

• Significant infrastructure investment in multi-line manufacturing
• Brand development under “Fujino Ichimura” for upscale snack positioning
• Broad product assortment and ongoing global market engagement

These factors suggest a mid-sized enterprise with growing revenue streams across both OEM and branded product segments.

Achievements and Market Recognition

• Brand “Fujino Ichimura” has received attention at global trade events for its aesthetic packaging and Japanese-style snack design
• Official exhibitor at Anuga Cologne, a key international food fair
• Successfully developed over 50 SKUs under Meilunduo brand umbrella
• Recognition in Chinese snack industry directories and B2B buyer rankings

Customer Testimonials

Although direct testimonials are not publicly disclosed, continuous participation in trade events, catalog distribution, and platform presence point to ongoing buyer confidence and demand satisfaction.

Summary

Fujian Meilunduo Food Co., Ltd. is a fast-growing snack food manufacturer offering innovative and high-quality products in the puffed seafood, egg roll, and biscuit categories. With advanced production capabilities, strong branding, and a growing export portfolio, Meilunduo is well-positioned to meet the global demand for premium, ready-to-eat snack foods tailored for modern consumers.