Exhibiting at Thaifex - Anuga Asia 2025

Fujian Province Maidehao Food Industry Co., Ltd., headquartered in Jinjiang, Quanzhou, Fujian Province, China, is a well-established manufacturer and exporter specializing in confectionery and snack products. With extensive experience in the candy and chocolate sector, the company has positioned itself as a reliable supplier to global markets, offering a diverse range of sweet treats and functional snack foods under its proprietary brand Maidehao.

Core Business and Product Offerings

Maidehao Food Industry focuses on the production and distribution of high-quality, mass-market confectionery and nutritional snacks. Its core product categories include:

• Candy Products:

  • Fruit-flavored hard candies
  • Soft gummy jellies in assorted flavors and shapes
  • Chewy toffees and filled candies
  • Swirled and cartoon lollipops

• Chocolate Products:

  • Oatmeal chocolate bars
  • Cereal chocolate bites
  • Gold foil-wrapped chocolate coins

• Functional and Snack Foods:

  • Energy and cereal bars
  • Crisp candies
  • Chocolate-based snack mixes

All products are designed for broad appeal across age groups, with particular focus on visual presentation, flavor diversity, and shelf stability.

Specialization and Unique Selling Proposition

Maidehao Food’s strengths include:

• In-house development of candy molds and flavors, allowing unique product customization and branding
• Strategic integration of nutritional elements (e.g., cereal, oats) into traditional candy formats
• Tailored production for festive, gifting, and everyday retail segments
• Scalable manufacturing to support private label and OEM services for global importers

Their combination of indulgence and health-conscious snacks positions them strongly in both traditional and modern retail segments.

Production Capabilities

Operating from a modern facility in Jinjiang, Maidehao Food manages:

• High-capacity candy production lines, including vacuum cooking and extrusion systems
• Automated chocolate molding and cooling equipment
• Dedicated sections for sugar, chocolate, and energy-based snacks
• Packaging units supporting multi-format SKUs (individually wrapped, bulk, boxed, gift packs)

The plant meets hygiene and food safety protocols, ensuring consistency across large production batches.

Target Market

Maidehao’s target audience spans both domestic Chinese retail and global export markets, with products well-suited for:

• Supermarket and convenience store chains
• Wholesale confectionery distributors
• Seasonal gift vendors and event suppliers
• Private-label brands in Asia, Middle East, Africa, and Latin America

Their colorful packaging, varied product formats, and multilingual labeling options support international shelf presence and customs compliance.

Export and Shipment Records

While detailed shipment records are limited in the public domain, Maidehao’s export capabilities are supported by:

• Official listings on multilingual B2B platforms (Alibaba, Made-in-China)
• Export-ready documentation and participation in global food exhibitions
• History of foreign trade transactions indicated by international contact listings and product adaptations

Their ability to adapt flavors, labeling, and packaging for regional markets highlights their global distribution experience.

Certifications and Compliance

Fujian Maidehao Food Industry Co., Ltd. maintains compliance with key food safety and export requirements, including:

• HACCP Certification
• QS Certification (China's food production quality and safety licensing)
• Halal Certification for select product lines
• Internal quality testing and traceability controls to meet buyer audits

These credentials enhance trust among overseas clients and streamline import clearance procedures.

Financial Standing

Though private and not publicly listed, the company demonstrates financial and operational stability through:

• A diverse product portfolio and active brand development
• Consistent online presence across international trade networks
• Long-term investment in R&D and production upgrades

The continued operation and product variety reflect a mid-sized manufacturer with sustainable revenue streams in both local and export markets.

Achievements and Market Recognition

• Recognition of the Maidehao brand in domestic snack food sectors
• Successful launch of cross-category products (e.g., cereal-based chocolate candy)
• Participation in regional trade expos and food innovation programs in Fujian Province
• Trusted OEM partner for regional brands seeking affordable, scalable candy production

Customer Testimonials

Public testimonials are not disclosed; however, brand consistency, trade listings, and sustained operational history indicate high customer satisfaction and retention in both B2B and end-consumer segments.

Summary

Fujian Province Maidehao Food Industry Co., Ltd. is a trusted manufacturer of candy, chocolate, and snack foods. With versatile production capabilities, a commitment to innovation, and a growing global footprint, the company continues to deliver value to international buyers seeking sweet treats and functional snack solutions that meet quality, safety, and market relevance.