Exhibiting at Asia Fruit Logistica 2025

Fun Fruit LLC is a premium horticultural producer and fruit exporter based in Aragatsavan, Aragatsotn Province, Armenia. Renowned for cultivating high-quality fruits in Armenia’s fertile volcanic soils, Fun Fruit operates with a vertically integrated model—from orchards to packing and export logistics—serving international markets across Europe, the Middle East, and Asia.

Core Business

Fun Fruit’s primary business is the production, post-harvest handling, and export of fresh fruit, with an emphasis on European-grade varieties of pears, apples, and apricots. The company combines traditional Armenian farming methods with modern agricultural technologies to deliver top-quality produce that meets stringent international standards.

Key business operations include:

• Commercial orchard development and maintenance
• Harvesting, grading, and post-harvest cold chain management
• Global distribution of fresh fruits under the "Fun Fruit" brand
• Export compliance, documentation, and customs logistics

Product Portfolio

Fun Fruit’s portfolio focuses on fruit varieties specifically adapted to Armenia’s microclimates and high-altitude terrain:

Pear Varieties

• Conference – Elongated shape, sweet flavor, long shelf life
• Red Conference – Premium aesthetic and antioxidant-rich
• Lucas – Rounded French-origin pear
• Williams – Popular for aroma and juiciness
• Novembra – Late-season storage variety

Apple

• Golden Delicious – Classic export-grade yellow apple, crisp and sweet

Apricot

• Shalakh – Iconic Armenian variety, large size, golden-orange skin, early harvest

All produce is harvested at optimal maturity and handled using calibrated grading and cooling systems to preserve quality through long-haul transport.

Specialization and Unique Selling Proposition (USP)

Fun Fruit’s unique value proposition lies in:

• Orchard-to-export control over the entire production cycle
• Strategic location in Aragatsotn Province with nutrient-rich volcanic soils and optimal day-night temperature variation
• Use of European planting material and agronomy standards
• Packaging and grading systems compliant with EU import standards
• Dedicated export department capable of market-specific labeling, palletizing, and phytosanitary documentation

These advantages ensure that the company can meet the expectations of discerning international importers and retail buyers.

Agricultural and Post-Harvest Infrastructure

• Orchard Area: Hundreds of hectares under intensive cultivation
• Packing Facility: On-site modern grading and sorting lines
• Cold Storage: Controlled atmosphere cold rooms ensuring shelf life extension
• Traceability: Batch-coded traceability systems from field to container

The company invests in continuous upgrades to infrastructure, post-harvest technology, and sustainable farming practices.

Export Markets and Trade Performance

Fun Fruit exports primarily to high-demand markets where premium fruit is valued:

• Main Export Destinations: Russia, UAE, Qatar, Kazakhstan, Georgia, and select EU markets
• Peak Export Season:
  • Pears: August–November
  • Apples: September–December
  • Apricots: June–July

Trade data and third-party platforms confirm the company’s regular shipment records, particularly for pears and apricots, with increasing demand from the Gulf region.

Certifications and Compliance

Fun Fruit adheres to internationally recognized agricultural and food safety protocols. While detailed certification data is proprietary, operations reflect:

• Global G.A.P. alignment
• Phytosanitary clearance for all exports
• Pre-export inspections by Armenian food safety and customs authorities
• Conformance with Eurasian Economic Union (EAEU) regulations

Customs-ready documentation and container loading procedures are streamlined for time-sensitive perishable exports.

Management and Governance

• Group CEO: Suren Davtyan
• Legal Entity: Fun Fruit LLC
• Country of Incorporation: Republic of Armenia
• Facility Location: Aragatsavan, Aragatsotn Province, near Yerevan logistics corridor

Under Mr. Davtyan’s leadership, the company has expanded its acreage, upgraded facilities, and strengthened its export relationships.

Major Achievements

• Established a scalable cold chain infrastructure supporting EU and Gulf-standard fruit exports
• Developed Armenia’s largest orchard of Conference pears under modern agronomic practices
• Introduced the “Red Conference” variety to local and regional markets
• Grown into one of Armenia’s top fruit exporters by volume and value
• Expanded presence in Middle East retail chains via consistent quality and branded packaging

Fun Fruit LLC continues to position Armenia on the global fresh fruit map by offering high-quality, naturally cultivated, and expertly handled produce backed by operational excellence and a commitment to international trade standards.