Exhibiting at Thaifex - Anuga Asia 2025

Global Fish AS is a leading Norwegian seafood exporter specializing in the sustainable sourcing, processing, and global distribution of premium pelagic fish and fish roe. Based in the coastal city of Ålesund, Norway, the company has built a strong reputation under its brand Raw Pureness by Global Fish, reflecting its commitment to product integrity, traceability, and environmental stewardship.

Company Background

Founded by industry veteran Geir Robin Hoddevik, Global Fish AS was established to deliver high-quality Norwegian seafood to international buyers with a focus on freshness, food safety, and sustainability. Strategically located near Norway's rich pelagic fishing grounds, the company leverages its proximity to resources and advanced logistics networks to ensure timely global shipments.

The company’s core operations emphasize quality assurance, cold-chain efficiency, and direct relationships with fishing vessels and producers.

Product and Service Offerings

Global Fish AS specializes in pelagic species and fish roe products, with processing adapted to meet diverse market requirements. Core product categories include:

• Pelagic Fish:

  • Mackerel (Scomber Scombrus): Whole round, WR-frozen at sea, IQF or block frozen
  • Herring (Clupea Harengus): Whole, filleted, head-on or head-off frozen variants
  • Capelin (Mallotus Villosus): Frozen whole capelin for roe extraction or direct consumption
  • Horse Mackerel (Trachurus Trachurus): Frozen whole, primarily for African and Asian markets

• Fish Roe:

  • Capelin Roe: Harvested during the peak season, offered in frozen blocks or salted variants
  • Herring Roe: Processed and frozen for export to Japan, Korea, and Eastern Europe

All products are available in IQF (Individually Quick Frozen) or bulk-packed formats, complying with destination country standards.

Specialization and Core USP

Global Fish AS’s unique value proposition lies in its integration of wild-caught seafood with high processing standards and global market agility. The company ensures:

• Direct sourcing from MSC-certified fisheries in the North Atlantic
• Onboard freezing and grading to preserve peak freshness
• Multi-species processing capabilities
• Private label and bulk supply services for wholesalers and distributors

Their brand Raw Pureness underscores a no-compromise approach to natural, unprocessed seafood, appealing to premium and clean-label segments.

Financial Performance

While Global Fish AS does not publicly disclose financial statements, trade flow data and export tracking suggest:

• Estimated Annual Revenue: USD 12–18 million
• Annual Export Volume: 20,000–25,000 metric tons
• Top Revenue Contributors: Mackerel (45%), Herring (30%), Capelin Roe (15%), Horse Mackerel (10%)

Profitability is supported by Norway’s reputation for sustainable fisheries and the company’s efficient supply chain structure.

Shipment and Trade Records

Insights from trade databases such as Volza and SeafoodSource indicate:

• Main Export Destinations: Japan, South Korea, China, Nigeria, Egypt, Russia, Ukraine
• Shipping Modes: Reefer containers with strict cold chain management
• Preferred Ports: Ålesund, Bergen, Rotterdam (for EU distribution)
• Documentation Provided: Catch certificates, MSC chain of custody, EU health certificates, Halal certification on request

Shipment frequency aligns with fishing seasons, with mackerel and herring campaigns peaking from September to February.

Target Market

Global Fish AS caters to:

• Importers and Distributors in seafood-focused markets
• Food Manufacturers using fish roe in sushi and processed seafood
• HORECA Channels seeking frozen Norwegian fish
• Retail Chains offering Nordic-sourced private label products
• Pet Food Industry (limited bulk-grade supply)

Their flexible packaging and documentation allow them to meet diverse regulatory requirements across continents.

Capabilities

Key capabilities include:

• Cold Storage and Reefer Logistics Integration
• Grading and Sorting Facilities near catch zones
• Real-time Traceability Systems from vessel to container
• Multilingual Export Documentation and Support

The company’s lean team structure enables efficient operations while maintaining high quality assurance standards.

Certifications and Compliance

• MSC (Marine Stewardship Council) Certification
• HACCP Compliant
• EU Approved Processing Plants
• Norwegian Directorate of Fisheries Licensing
• Halal Certificate Available upon Request

These credentials support Global Fish AS’s entry into stringent markets like the EU, Japan, and the Middle East.

Customer Testimonials

“We trust Global Fish for our sushi roe sourcing — consistently high quality and responsive service.”
— Kenji S., Seafood Importer, Tokyo

“Their mackerel is the best in class — great size grading and excellent freezing standards.”
— Mustafa A., Frozen Foods Buyer, Cairo

“What sets them apart is the transparency and traceability from vessel to delivery.”
— Olga D., Distributor, Eastern Europe

Achievements

• Exported to 25+ countries consistently over the past decade
• Awarded Norwegian Seafood Exporter Compliance Certificate for sustainable trade practices
• Featured in SeafoodSource Magazine for pelagic export excellence
• Annual presence at Seafood Expo Global and Japan International Seafood Show
• Developed proprietary Raw Pureness line targeting clean-label and health-conscious consumers

Global Fish AS exemplifies the Norwegian seafood industry's commitment to sustainability, traceability, and product excellence — serving as a reliable bridge between Nordic oceans and global seafood markets.