Exhibiting at Thaifex - Anuga Asia 2025

Global Forsuccess Sdn. Bhd. is a Malaysia-based food manufacturing and export company renowned for its diversified portfolio of confectionery, jelly, and pudding products. Headquartered in Sungai Petani, Kedah, the company operates under the flagship brand YAME, offering halal-certified, shelf-stable snacks and beverages that cater to both domestic and international markets.

Company Background

Founded and led by Mr. Yaw Chan, Global Forsuccess Sdn. Bhd. has established a strong presence in the Southeast Asian processed food sector. With an operational focus on quality assurance, halal compliance, and value-based pricing, the company specializes in snack innovations for kids and health-conscious consumers. Its strategic location in northern Peninsular Malaysia allows for efficient access to logistics hubs serving ASEAN, South Asia, and the Middle East.

The company’s manufacturing facility integrates local ingredient sourcing with modern food safety protocols, supporting scalable exports and customized OEM partnerships.

Product and Service Offerings

Global Forsuccess offers a broad and innovative range of sweet snacks and instant beverages, with a primary focus on:

• Confectionery:

  • Assorted Candies: Fruit-flavored hard candies, sour candies, mint-filled variants
  • Gummies: Animal-shaped, fruit-shaped, and jelly-filled formats

• Jelly Products:

  • Nata De Coco: Cubed coconut gel snacks in syrup or juice
  • Fruit-Flavored Jelly Cups: Lychee, strawberry, orange, pineapple
  • Drinking Jelly: Stand-up pouch packaging for drinkable jelly snacks

• Puddings:

  • Ready-to-Eat Puddings: Mango, Lychee, Star Fruit, Kiwi, Strawberry, Pineapple, Aloe Vera
  • Packaged in cups with sealed lids for easy consumption and shelf stability

• Beverages:

  • 3-in-1 Coffee: Instant blend of coffee, creamer, and sugar with halal certification

• Snack Bars:

  • Chocolate Oat Bars: Blended cereal bars with chocolate coatings, suitable for energy-on-the-go markets

These products are available in various pack sizes and display-ready formats suited for supermarkets, convenience stores, and export wholesalers.

Specialization and Core USP

Global Forsuccess Sdn. Bhd. differentiates itself with:

• Child-Friendly Packaging and Flavor Profiles
• Halal-Certified Manufacturing, allowing market access to Muslim-majority countries
• Ready-to-Eat Convenience Products that are shelf-stable and attractively priced
• OEM & Private Label Manufacturing for regional distributors and supermarket chains

Its success is driven by R&D focused on taste preferences in ASEAN, South Asia, and the Middle East.

Financial Performance

Though specific financials are not publicly disclosed, company size and export participation suggest:

• Estimated Annual Revenue: USD 5–7 million
• Production Capacity: Over 300,000 units/month across jelly and pudding categories
• Key Market Segments:
  • Confectionery and Jelly (60%)
  • Pudding and Beverages (30%)
  • Snack Bars (10%)

The brand YAME maintains a consistent presence in regional supermarket chains and kids’ snack shelves.

Shipment and Trade Records

Trade activity analyzed through regional export data and distributor feedback indicates:

• Top Export Markets: Indonesia, Thailand, Brunei, UAE, Pakistan, and Egypt
• Export Frequency: 2–4 container shipments monthly, peak periods during Ramadan and school holidays
• Packaging Formats: Retail-ready cartons, foil-sealed cups, multi-pack jelly pouches
• Certifications Provided: Halal Certificate, Health Certificate, Certificate of Origin, COA

The company participates in cross-border trade shows and food expos, especially within halal-centric platforms.

Target Market

Global Forsuccess targets the following customer segments:

• Distributors and Wholesalers of halal snacks
• Supermarket Chains and Hypermarkets
• Educational Institutions and Schools as B2B clients for child-friendly snack procurement
• Private Label Partners seeking low-MOQ OEM solutions
• E-commerce Resellers focused on snack and novelty food products

The brand YAME is designed to resonate with children, parents, and health-aware snackers.

Capabilities

Operational strengths include:

• Automated Jelly and Pudding Filling Lines
• Multi-layer Packaging Systems for extended shelf life
• Flexible Batch Sizes for pilot runs and new market testing
• In-House Design & Labeling Services for brand adaptation
• Distribution-Ready Logistics Support for regional port destinations

The company uses HACCP-based protocols for production and warehousing with temperature-controlled environments where required.

Certifications and Compliance

• Halal Certification (recognized by JAKIM, Malaysia)
• HACCP-Compliant Manufacturing Facilities
• Product Registration with Malaysia Ministry of Health
• Meets ASEAN Food Safety Harmonization Standards

These certifications ensure export readiness and market acceptance in Muslim-majority countries and regions with high regulatory standards.

Customer Testimonials

“YAME jelly cups are one of our bestsellers among school snack items. Parents trust the safety and kids love the taste.”
— Liyana H., Distributor, Selangor

“A very responsive OEM partner. Great flexibility with flavor and packaging customization.”
— Fawad S., Importer, Karachi

“We trialed their puddings for our Ramadan snack baskets, and they sold out every year.”
— Adil A., Retailer, UAE

Achievements

• Exported to over 15 countries across Asia and the Middle East
• Featured in MIHAS Halal Showcase Malaysia
• Developed over 120 SKUs across jelly, candy, and dessert categories
• Recognized by SME Corp Malaysia as an export-driven food manufacturer
• Achieved consistent listing in ASEAN Halal Snack Retail Chains

Global Forsuccess Sdn. Bhd. continues to champion Malaysian snack innovation through trusted quality, halal integrity, and export-driven growth — delivering joy in every jelly cup and value in every pack.