Exhibiting at Thaifex - Anuga Asia 2025

Global Premium Wine Co., Ltd. (GPWC), established in 2004 and headquartered in Bang Phli, Thailand, is a distinguished importer and distributor of premium food and beverage products. The company has strategically positioned itself as a partner of choice for high-end hospitality businesses, offering globally renowned brands in wine, tea, dairy, and syrups.

Company Overview

With a mission to introduce world-class products to the Thai market, GPWC specializes in the exclusive importation and nationwide distribution of premium consumables. The company is especially recognized for its commitment to quality, sourcing partnerships with legacy brands, and deep integration into the HoReCa (Hotels, Restaurants, Cafés) sector.

Core Product Portfolio

1. Tea

• Brand: Dilmah Tea (Sri Lanka)
• 100% Single Origin Ceylon Tea
• Offers premium loose-leaf teas, tea bags, and gourmet blends
• Served in luxury hotels, Michelin-star restaurants, and high-end cafes

2. Syrups

• Brand: 1883 Maison Routin (France)
• French Alps origin with over 130 years of heritage
• Used in beverages, cocktails, and dessert applications
• Noted for natural extracts and aromatic accuracy

3. Dairy Products

• Brand: Fonterra (New Zealand)
• Global leader in dairy, offering cream, butter, and milk products
• Supplies to premium bakeries, coffee chains, and dessert shops

4. Wines

• Brand: Siam Winery (Thailand)
• Specializes in Thai-grown premium wines
• Distributed to restaurants and high-end retail chains

Each product is selected to cater to discerning customers and uphold consistency in quality and service.

Market Position and Distribution Channels

GPWC operates through a robust logistics and distribution network covering:

• Luxury Hotels and Resorts
• Premium Restaurants and Cafés
• Specialty Retail and Gourmet Supermarkets
• Event Caterers and Beverage Consultants

With over 20 years in business, GPWC has cultivated direct partnerships and exclusive rights for several global F&B brands, reinforcing its competitive edge in Thailand's premium segment.

Strategic Partnerships and Brand Exclusivity

• Dilmah Tea: Sole importer and distributor in Thailand
• 1883 Maison Routin: Exclusive distributor
• Fonterra: Authorized channel partner for select dairy SKUs
• Siam Winery: Domestic distributor for wine-focused campaigns

These partnerships empower GPWC to offer professional training, product demos, and B2B consultation—elevating its role from distributor to solution provider.

Business Insights and Performance

Although specific financial figures are not publicly disclosed, GPWC’s business strength can be measured through:

• Distribution reach: More than 500 premium hotel and restaurant clients across Thailand
• Product turnover: High-frequency imports and reorders, especially in beverage syrups and tea segments
• Annual growth rate: Estimated 10–15% YOY, driven by the expanding premium HoReCa industry in Thailand

Industry analysts recognize GPWC as a vital link between international gourmet brands and the Thai culinary market.

Certifications and Compliance

• Products imported meet Thai FDA requirements
• Partners like Dilmah, Fonterra, and 1883 maintain global certifications:
  • ISO 22000
  • HACCP
  • Halal Certification (select products)

These ensure regulatory compliance and traceability across the supply chain.

Unique Selling Propositions (USPs)

• Exclusive Import Rights: First-to-market access to gourmet F&B brands
• Premium-Only Portfolio: Focused solely on high-quality offerings
• End-to-End Training: Includes product education for chefs, baristas, and mixologists
• Tailored B2B Services: Custom logistics, temperature-controlled storage, and menu consultation

Clientele and Target Segments

• 5-star Hotels (e.g., Anantara, Marriott, Hyatt)
• Café Chains and Artisanal Coffee Shops
• Fine Dining Establishments and Private Clubs
• Beverage Distributors and Bar Consultants

GPWC maintains strong client loyalty through consistent product availability, technical support, and long-term relationship management.

Trade Events and Brand Visibility

GPWC actively participates in:

• THAIFEX – Anuga Asia
• Food & Hotel Thailand (FHT)
• Horeca Professional Seminars

These platforms are utilized for launching new product lines, engaging directly with chefs and baristas, and educating the market.

Digital Presence

• Facebook: Global Premium Wine Co., Ltd.
• Website: Offers detailed brand information and contact support – https://www.gpwc2004.com

GPWC also provides on-site demos, professional training materials, and media assets to support client sales.

Conclusion

Global Premium Wine Co., Ltd. stands as a trusted gateway for global gourmet brands entering the Thai foodservice and hospitality landscape. With a curated portfolio of world-class products, exclusive distribution rights, and a service-driven philosophy, GPWC continues to shape and elevate Thailand’s premium food and beverage ecosystem.