Gold Roast Food Industry Pte Ltd, established in Singapore in 1988, is a leading manufacturer and global distributor of instant beverages and nutritious food products. Operating under the umbrella of Viz Branz Group, Gold Roast is best known for its flagship coffee mix products and a growing portfolio of oat-based beverages and cereal offerings.
Core Business
Gold Roast Food Industry focuses on the formulation, manufacturing, and export of instant beverage products, serving both consumer retail and institutional markets. The company has built its reputation on consistent quality, affordable pricing, and strong brand loyalty across Asia, the Middle East, and Africa.
Product & Service Offerings
Gold Roast's product portfolio is extensive and diversified across several categories:
-
Instant Coffee Mixes:
- Gold Roast 3-in-1 Instant Coffeemix
- Prime Roast
- AmeriCafe
- BenCafe
- Cafe21 Classic 2-in-1 White Coffee
-
Nutritious Cereal & Oat-Based Beverages:
- Calsome Nutritious Oats with Chia Seeds
- Fibro Super Bowl Acai Berry Oatmeal
-
Instant Tea Beverages:
- Royal Myanmar Tea (Myanmar-style tea)
- CappaRomA low-fat tea & coffee mixes
The products are available in sachets, retail bags, and institutional packs suitable for global distribution.
Specialization & Core USP
Gold Roast's core strengths are rooted in:
- Consumer-Centric Innovation: Development of culturally adapted beverage formulas such as Myanmar tea, low-fat options, and oat-based drinks.
- Brand Diversity: Ownership of multiple beverage brands addressing different price points and markets.
- Strong Export Orientation: A majority of sales come from international markets, demonstrating global appeal and production scalability.
- R&D and OEM Services: In-house development and contract manufacturing capabilities for private label clients.
Their product strategy aligns with evolving trends around healthier beverage alternatives, functional cereals, and convenient on-the-go nutrition.
Financials
While Gold Roast does not publish detailed financial statements as a private entity, public data and industry analysis indicate:
- Annual revenue contributing significantly to Viz Branz Group’s USD 150M+ turnover
- Products distributed in over 25 countries
- Export-oriented revenue streams accounting for over 70% of total sales
Its flagship products like Gold Roast 3-in-1 continue to lead category sales in emerging Southeast Asian markets.
Shipments & Export Records
Trade records and international distributor listings show:
- Regular shipments to Myanmar, China, the Philippines, Malaysia, UAE, and Nigeria
- High-volume exports of 3-in-1 coffee mix, oat cereal drinks, and milk tea premixes
- Active involvement in private label manufacturing for overseas clients
Export data from shipping platforms confirm frequent container movements under both brand and OEM SKUs.
Target Market
Gold Roast products cater to:
- Retail consumers in Asia, the Middle East, and Africa
- Supermarkets, minimarts, and convenience chains
- Online retailers and e-commerce platforms
- Foodservice and institutional buyers seeking economical beverage solutions
- Distributors and importers of instant food & drink products
The brand serves value-conscious consumers, young professionals, and ethnic groups seeking familiar flavors abroad.
Capabilities
- Fully integrated production plant in Singapore, with automated sachet packing and quality control systems
- Proprietary R&D lab for flavor formulation and fortification
- Flexible production volumes for both bulk export and retail pack configurations
- Private label manufacturing services for global partners
Gold Roast’s supply chain is optimized for speed-to-market, regulatory compliance, and custom formulation.
Certifications & Compliance
Gold Roast Food Industry adheres to rigorous global food safety and quality standards:
- ISO 22000 Food Safety Management System
- HACCP (Hazard Analysis Critical Control Points)
- GMP Certification
- Halal Certification (Majlis Ugama Islam Singapura - MUIS)
- FDA Registration for U.S. export
These certifications enable the company to distribute widely across diverse markets with varied regulatory needs.
Customer Testimonials
Retail feedback and distributor commentary note:
- “Excellent 3-in-1 coffee with consistent taste and competitive pricing.”
- “Royal Myanmar Tea is a bestseller in our ethnic category shelves.”
- “Strong shelf presence and brand trust among our Southeast Asian diaspora customers.”
Major Achievements
- Pioneered 3-in-1 instant coffee in Myanmar, helping shape the local market
- Developed Calsome and Fibro brands to tap into the growing demand for oat-based nutrition
- Expanded brand portfolio to 7+ house brands, serving premium and budget segments
- Built a robust export network across Southeast Asia, South Asia, the Middle East, and West Africa
- Recognized under Viz Branz Group as a regional powerhouse in instant beverages
Gold Roast Food Industry Pte Ltd stands as a flagship example of Singapore’s food manufacturing excellence, offering reliable, convenient, and culturally tailored beverage solutions to millions of consumers worldwide.
