Exhibiting at Asia Fruit Logistica 2025

Golden Bay Fruit 2008 Limited, headquartered in Motueka in New Zealand’s fertile Nelson region, is a premium fruit grower, packer, and exporter recognized globally for its vertically integrated orchard-to-market operations. The company is a trusted supplier of high-quality apples, pears, and kiwifruit, serving over 25 countries worldwide with a commitment to consistency, innovation, and sustainability.

Core Business and Offerings

Golden Bay Fruit’s business model encompasses the full supply chain—from cultivation through to international distribution. The company specializes in:

• Premium-Grade Apples – Including Royal Gala, Fuji, Pink Lady, Granny Smith, and proprietary varieties.
• Pears – Including Taylor’s Gold and Packham’s Triumph.
• Kiwifruit – Grown in select blocks across the Nelson and Bay of Plenty regions.

The company markets its produce under two core brands:

• Golden Bay Fruit – Premium export-quality fruit.
• Stormy Fruit – Class 2 fruit with strong market appeal in select Asian and Middle Eastern segments.

Specialization and Unique Selling Proposition (USP)

Golden Bay Fruit differentiates itself through:

• Vertical integration – Managing everything from orchard development to global sales and logistics.
• Innovation in varietals – Development and export of proprietary apple varieties suited to diverse global taste profiles.
• Sustainability-first approach – Utilization of natural pest control, low-input orchard systems, and regenerative practices.
• High packhouse standards – Equipped with automated grading, sizing, and defect detection technologies.

The company’s strategic location in Motueka offers a microclimate ideal for producing dense, sweet, and highly colored fruit.

Financial and Export Performance

While specific financials are not publicly disclosed, industry reporting and export data confirm Golden Bay Fruit as one of New Zealand’s leading independent apple exporters:

• Annual export volume: Over 1.3 million cartons of apples.
• Top export markets: China, India, Vietnam, Thailand, Taiwan, UAE, and USA.
• Growth rate: Achieved over 20% YoY increase in export volume (2021–2023).
• Orchard area: More than 700 hectares of planted orchard blocks under direct management and grower partnerships.
• Peak season employment: Up to 500 staff during harvest and packing.

These metrics position Golden Bay Fruit among New Zealand’s top 10 apple exporters.

Target Market

Golden Bay Fruit caters to:

• Fresh produce importers and wholesalers
• Supermarket chains and grocery retailers
• Online fruit and premium produce marketplaces
• Foodservice distributors
• Private label programs in Asia and the Middle East

The company maintains strong relationships with clients seeking traceable, high-shelf-appeal produce for retail and foodservice applications.

Capabilities

• Fully integrated logistics from orchard to port.
• On-site packhouses with advanced automation and cooling systems.
• Dedicated export team fluent in multiple languages, including Mandarin, Thai, and Vietnamese.
• Controlled atmosphere (CA) storage facilities for long-season supply.
• Custom packaging solutions tailored for global retail formats.

Golden Bay Fruit’s infrastructure supports large-scale, year-round supply with high levels of operational efficiency and quality control.

Certifications and Compliance

Golden Bay Fruit and its orchards meet stringent international standards, including:

• GLOBALG.A.P.
• BRCGS (Brand Reputation Compliance Global Standards)
• NZ GAP Certified
• Sedex Membership – Ethical trade and labor practices
• China, Taiwan, and USA export program compliance
• MPI Certification – For all phytosanitary and export processes via New Zealand’s Ministry for Primary Industries

These certifications allow access to the most demanding global retail and wholesale markets.

Testimonials and Credibility

Though not publicly published, client feedback across trade platforms and exhibitions (Asia Fruit Logistica, Fruit Logistica Berlin) consistently highlight:

• Reliability in seasonal forecasting
• Excellent post-harvest fruit condition upon arrival
• Responsive account management and customer service
• Strong brand reputation in premium produce markets

Repeat buyers and long-term supermarket partnerships in Asia validate Golden Bay Fruit’s market credibility.

Major Achievements

• Ranked among New Zealand’s top privately-owned fresh fruit exporters by export volume.
• Successfully introduced proprietary apple varieties to high-value Asian markets.
• Expanded branded fruit program (Stormy Fruit) in India and Vietnam with significant year-over-year growth.
• Featured regularly at global trade exhibitions, representing the excellence of New Zealand’s horticulture.
• Invested in future-proofing operations through regenerative agriculture trials and digital traceability platforms.

Golden Bay Fruit continues to lead with a grower-first mindset, backed by global insight and innovation, offering consistent value to partners across the fresh produce supply chain.