Golden Brittles is a premium Indian manufacturer of traditional and artisanal chikkis, offering a gourmet take on age-old Indian brittle snacks. Based in Lonavala, a region famous for its chikki heritage, the company blends time-honored recipes with modern health consciousness to produce a range of nutritious, indulgent, and attractively packaged brittle snacks under the brand Golden Brittles.
Company Overview
Founded by Vikim Gupta, Golden Brittles has rapidly built a reputation for its handcrafted chikkis made from high-quality dry fruits, seeds, and traditional Indian sweeteners like jaggery. With a focus on both local and export markets, the company is redefining the chikki segment by introducing gourmet variants, healthy alternatives, and aesthetically packaged gift boxes that appeal to modern consumers.
Core Product Categories
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Traditional Chikkis:
- Classic Peanut Chikki
- Dry Fruit Chikki
- Cashew Rose Chikki
- Peanut Sesame Chikki
- Oats and Nuts Chikki
- Cashew Elaichi Chikki
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Premium Chikkis:
- Cashew Crushed with Pistachio
- Almonds Crushed with Rose Petals
- Seeds, Nuts, and Cranberries Chikki
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Health-focused Variants:
- Oats & Nuts Chikki
- Gluten-free and Organic Chikkis
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Gift Packs & Corporate Gifting:
- Assorted Combo Packs
- Custom Packs for Festive and Corporate Events
Specialization and USP
Golden Brittles is positioned as a premium brand offering nutritional snacking alternatives to processed sweets and chocolates. Its key differentiators include:
- Use of pure jaggery with no refined sugar
- No preservatives or artificial flavors
- Artisan-style small batch production
- Eye-catching, modern packaging ideal for gifting
Their health-focused approach and blend of Ayurveda-inspired ingredients like rose, elaichi (cardamom), and nuts cater to wellness-conscious consumers seeking both taste and nutritional value.
Market Reach and Clientele
- Retail presence across Maharashtra and metro cities in India
- Available on major online platforms including Amazon
- Supply to gourmet food stores, organic food retailers, and gifting boutiques
- Increasing demand from NRIs and export markets interested in traditional Indian snacks with a health twist
Infrastructure and Manufacturing
- Production facility located in Lonavala, Maharashtra
- Semi-automated production processes for consistency in size, shape, and flavor
- Skilled labor for artisanal finishing and packaging
- Daily capacity of up to 3,000 retail packs
Financial and Operational Insights
- Annual Turnover Estimate (FY 2023–24): ₹1–2 Crores
- Revenue split: 60% retail sales, 25% online orders, 15% corporate gifting
- Rapid YoY growth due to increasing health-food demand and festive gifting
Certifications and Quality Assurance
- FSSAI Certified
- Ingredients sourced from certified organic and local suppliers
- Hygiene and packaging compliance per Indian food safety standards
- Vacuum-sealed packaging to extend shelf life without preservatives
Brands
- Golden Brittles – Flagship brand for all chikki variants
Achievements
- Featured in Indian food magazines as one of the “Top Gourmet Snack Startups to Watch”
- Preferred gifting partner for corporates during Diwali and Holi
- 5-star rated products on Amazon for quality and taste
- Developed over 20+ unique chikki recipes using traditional and modern superfoods
Customer Testimonials
"Golden Brittles makes the best-tasting, jaggery-based snacks I’ve tried. I love gifting their combo packs during festivals!"
— Customer Review, Amazon India
"We ordered Golden Brittles gift boxes for our corporate clients and the response was phenomenal. Excellent packaging and taste!"
— Purchase Head, Mumbai-based Tech Firm