Established as a dynamic and trusted player in Hong Kong's food import and distribution industry, Golden Long Food Trading Limited has developed into a key wholesaler and supplier of premium Asian food and beverage brands. With operations headquartered in Kwun Tong, Kowloon, the company serves as a strategic bridge between global food manufacturers and the Hong Kong retail and hospitality markets.
Core Business
Golden Long Food Trading Ltd. specializes in the import, wholesale, and distribution of a broad array of packaged food and beverage products. The company’s business model is centered on sourcing high-quality, in-demand items from across Asia and delivering them to local retailers, supermarkets, restaurants, and institutional clients.
Product & Service Offerings
Golden Long Food offers a rich and diversified product portfolio across multiple food categories, including:
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Snacks:
- SzuShenPo Snowflake Cake
- PNC Rice Crackers
- Mochi variants
- Manora Shrimp and Crab Chips
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Nuts & Dried Fruits:
- Ganyuan Peanuts
- Koh-Kae Peanuts (various flavors)
- Cha Cha Sunflower Seeds
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Biscuits & Pastries:
- JR Egg Rolls (Durian, Original, Coconut, Black Sesame)
- Janee Royale Sachima
- Nautilus Crackers
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Canned Foods:
- Golden Dragon and Greatwall Luncheon Meats
- Canned Abalone and Pork
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Sauces & Condiments:
- Suree Thai Sauces (Fish Sauce, Sweet Chilli)
- Sesame Paste
- Golden Dragon Coconut Milk
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Noodles & Instant Foods:
- Sedaap Noodles
- Yum Yum Instant Noodles (Tom Yum, Green Curry, Seafood)
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Beverages & Cereals:
- Unif Juices
- Super 3-in-1 Coffee
- NutreMill Multigrain Cereals
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Gift Packs:
- Assorted cookies and JR egg roll gift boxes
Specialization & Core USP
Golden Long Food’s unique strength lies in its ability to curate and supply a broad spectrum of trending Asian food products under one roof. Their network of international suppliers and established logistics infrastructure enables them to provide:
- Quick product turnaround
- Competitive pricing
- Extensive product availability
- A reliable pipeline for authentic Asian snack and grocery items
Their portfolio includes both well-established brands and emerging regional favorites, tailored to consumer trends in Hong Kong and neighboring markets.
Financials
Although the company is privately held and does not publicly disclose financial statements, its extensive product listings, long-standing distribution relationships, and stable supply chain partnerships suggest a robust and sustainable business model. The firm maintains strong purchasing power through consolidated imports from multiple Asian countries, which enhances profitability through economies of scale.
Shipments & Export Records
As an importer and distributor primarily serving the Hong Kong domestic market, Golden Long Food is not listed with extensive international export records. However, its import volume and diversity of stock — indicated by supplier listings across Thailand, Taiwan, China, Indonesia, and Vietnam — highlight significant and ongoing shipment activity. Publicly available customs data confirms frequent inbound shipments of packaged snacks and canned goods into Hong Kong under their trading name.
Target Market
The company caters to a wide spectrum of food buyers and retail channels, including:
- Local supermarkets and retail chains
- Asian grocery stores
- Online food retailers
- Hospitality and restaurant groups
- Corporate and seasonal gift distributors
Their products appeal to both the general Hong Kong public and ethnic communities seeking authentic Asian taste experiences.
Capabilities
Golden Long Food operates with the following capabilities:
- Large-scale warehousing and logistics in Kowloon
- Cold-chain storage for temperature-sensitive goods
- A fully digitized inventory and reordering system
- B2B account servicing for foodservice buyers
Certifications & Compliance
The company ensures strict adherence to Hong Kong’s food safety standards and the Centre for Food Safety (CFS) regulations. All imported items are vetted for:
- Proper labeling and nutritional information
- Shelf-life and temperature control compliance
- Country-of-origin documentation
The company also works with brands that meet Halal, ISO 22000, and HACCP certifications, especially for products distributed to institutional buyers.
Customer Testimonials
Feedback from corporate buyers and retail clients frequently highlights:
- Product quality consistency
- Competitive pricing and flexible order sizes
- Efficient customer service and communication
- Seasonal gift customization and fast order fulfillment
Major Achievements
- Successfully introduced over 50+ Asian food brands into Hong Kong's competitive retail market.
- Became a key distributor of popular brands like Koh-Kae, JR, and Golden Dragon.
- Developed a reliable private-label product stream catering to budget-conscious consumers.
- Played a significant role in popularizing Southeast Asian snacks and beverages in Hong Kong’s ethnic and mainstream markets.
Golden Long Food Trading Ltd. continues to serve as a cornerstone in Hong Kong's food distribution landscape, bridging international flavor trends with local demand through an efficient and quality-driven supply chain.
