Exhibiting at Thaifex - Anuga Asia 2025

Golden Power Beverage (Thailand) Co., Ltd. is an emerging leader in Thailand’s functional beverage sector, known for its innovation in plant-based oat drinks and instant beverage solutions. Based in Hat Yai, Songkhla, the company is widely recognized through its flagship brand OatLife, which is gaining traction among health-conscious consumers both domestically and in regional ASEAN markets.

Core Business

Golden Power Beverage (Thailand) operates as a manufacturer, importer, and distributor of functional beverage products with a focus on oat-based drinks, instant coffees, and tea blends. The company leverages both local production and international ingredient sourcing to offer nutritionally enhanced beverages under convenient formats.

Product & Service Offerings

The company's product portfolio under the OatLife and Golden Power brands includes:

• OatLife Instant Oat Drinks:

  • OatLife Barista Series: Non-dairy oat beverage suitable for café applications
  • OatLife Café Series: Flavored oat drinks including Oat Chocolate, Oat Milk Tea, and Oat White Coffee
  • OatLife Gold Series: Double Oats with Chia Seeds, targeting wellness and fiber-focused markets

• Instant Coffee Mixes:

  • Golden Power Strong Coffee 3-in-1
  • Classic Coffee series, aimed at traditional instant coffee consumers

• Tea-Based Drinks:

  • Oolong Milk Tea and other premixed powdered beverages

These products are available in individual sachets and value packs for retail, foodservice, and online distribution.

Specialization & Core USP

Golden Power Beverage differentiates itself through:

• Plant-Based Innovation: OatLife products are lactose-free and dairy-alternative, aligning with vegan and plant-based dietary trends.
• Functional Additions: Use of chia seeds, added fiber, and plant protein blends for health-focused consumers.
• Ready-to-Mix Convenience: Sachet packaging suitable for busy urban consumers and retailers seeking low-infrastructure product offerings.
• Asian Palate Customization: Tailored flavors like milk tea and white coffee catering to Southeast Asian preferences.

Their products are positioned to meet rising demand for low-sugar, dairy-free, and fiber-rich alternatives in beverages.

Financials

As a privately held company, Golden Power Beverage does not publish its financial statements. However, its expanding retail footprint across Thailand, social media campaigns, and growing e-commerce sales point toward a high-growth trajectory. The company's primary revenue streams include:

• Domestic retail sales through modern trade and convenience channels
• Regional export deals with Southeast Asian distributors
• Online sales via social commerce and third-party platforms

Shipments & Export Records

While detailed shipment logs are not publicly available, product visibility on ASEAN distributor platforms and participation in regional expos suggests active export operations. Key insights include:

• Export targets include Malaysia, Vietnam, and Singapore
• Products distributed in retail-ready sachets and HORECA packs
• Collaboration with logistics partners for shelf-stable goods under ambient conditions

Target Market

Golden Power Beverage targets the following consumer segments:

• Health-conscious consumers seeking dairy alternatives
• Café and foodservice operators looking for barista-friendly plant-based milk
• Millennial and Gen Z demographics focused on convenience and wellness
• Distributors and wholesalers across ASEAN seeking innovative, shelf-stable beverages

Capabilities

• R&D expertise in formulating oat-based beverage mixes suited for tropical climates
• Small-batch production lines with scalability for export volume
• Private label services for regional partners
• Packaging innovation with sachets and resealable pouches designed for retail efficiency

Certifications & Compliance

Although specific certifications are not listed publicly, the company aligns with Thailand’s FDA and food safety standards. Likely areas of compliance include:

• GMP (Good Manufacturing Practice)
• Halal certification (given market orientation)
• Compliance with ASEAN harmonized food labeling and ingredient regulations

Customer Testimonials

Social media reviews and online feedback often highlight:

• “Creamy and smooth — a great alternative to dairy for my morning coffee.”
• “The OatLife Milk Tea tastes just like café drinks, but I can make it at home.”
• “Love the sachet format, easy to take to work or travel with.”

Major Achievements

• Developed a distinctive oat-based beverage brand in a traditionally dairy-dominant market
• Launched the OatLife Barista Series, expanding use cases to professional cafés
• Achieved strong consumer engagement via Facebook and Instagram under the OatLife Thailand handle
• Initiated regional export to key ASEAN markets, with product features in local trade fairs

Golden Power Beverage (Thailand) Co., Ltd. is at the forefront of Thailand’s shift toward plant-based beverage innovation. With health-centric formulas, convenience-driven packaging, and expanding brand equity, it is poised to scale as a leading oat drink supplier in Southeast Asia.