Exhibiting at Thaifex - Anuga Asia 2025

Goodfarmer Foods (Thailand) Co., Ltd. is an integrated produce trading and distribution company focused on sourcing, processing, and supplying high-quality fresh fruits, tropical produce, and essential beverage ingredients. With operations across Thailand, Goodfarmer is part of a larger regional produce network serving the growing demand for traceable, export-grade fruit and fresh commodities in Southeast Asia and beyond.

Core Business

The company’s primary focus lies in the import, export, and wholesale distribution of fresh fruits and vegetables. Goodfarmer Foods (Thailand) acts as a key intermediary between Thai growers and global buyers, facilitating year-round fruit availability across domestic and international markets.

Product & Service Offerings

Goodfarmer’s product range spans several fresh produce categories:

• Fresh Fruits:

  • Bananas
  • Apples (imported and locally processed)
  • Pineapples from Prachuap Khiri Khan and Chiang Rai
  • Young Thai Coconut – husked and whole

• Tropical & Specialty Fruits:

  • Durian (Monthong and Chanee varieties from Chantaburi and Chumphon)
  • Mango, Mangosteen, and Rambutan during seasonal windows

• Vegetables & Aromatics:

  • Garlic, Shallots, and Baby Corn for domestic and foodservice supply

• Fresh Beverage Inputs:

  • Processed coconut water, coconut flesh, and cut fruit for juice and smoothie manufacturers

The company handles fresh grading, cleaning, and logistics for local supermarkets and export terminals.

Specialization & Core USP

Goodfarmer Foods specializes in high-volume produce handling with an emphasis on:

• Farm-to-Market Traceability: Strong relationships with grower cooperatives and contract farms
• Cold Chain Infrastructure: Refrigerated handling from harvest to distribution to preserve freshness
• Export-Ready Compliance: Adherence to phytosanitary and food safety protocols for cross-border trade
• Seasonal Sourcing Expertise: Timely and consistent delivery during peak seasons with backup supply zones

Their focus on tropical fruit aggregation from Eastern and Southern Thailand supports domestic retail chains and Asia-Pacific exports.

Financials

While company-specific financial data remains undisclosed, the Goodfarmer Group operates across multiple countries and is estimated to generate:

• Regional revenue exceeding USD 50 million, according to trade reports
• Thai operations likely contribute 10–15% of group turnover, based on shipment data and domestic presence
• Primary revenue streams include fresh fruit export contracts, processed beverage inputs, and imported produce resales

The company benefits from high volume/low margin logistics and tight operational integration between farm and retail.

Shipments & Export Records

Based on trade data from Volza and Thai Custom records:

• Regular container exports of tropical fruit (durian, coconut, pineapple) to China, Singapore, and Vietnam
• Fresh banana and processed coconut shipments exported to juice processors and HORECA channels in Malaysia
• Complies with GAP, phytosanitary, and China Entry-Exit Inspection standards

Shipments are often consolidated in reefer containers and cleared via Bangkok or Laem Chabang ports.

Target Market

Goodfarmer targets a wide spectrum of clients:

• Retail chains and fresh markets
• Foodservice distributors
• Regional fruit importers
• Smoothie and juice product manufacturers
• Wholesalers in Asia-Pacific and the Middle East

The company’s ability to handle both bulk and selective export requests gives it agility in price-sensitive and quality-focused markets.

Capabilities

• On-ground procurement hubs near fruit-growing zones (Chantaburi, Chumphon, Prachuap Khiri Khan)
• Cold storage and pre-cooling centers for banana, pineapple, and durian
• Integrated logistics network for mixed-load and FCL (full container load) orders
• Produce grading and packaging customization for export standards and retail presentation

These capabilities allow the company to ensure end-to-end quality control and fast market turnaround.

Certifications & Compliance

While official certifications for the Thai entity are not listed, the parent network ensures:

• Good Agricultural Practices (GAP) certification
• Thailand FDA and Ministry of Agriculture approvals
• China CIQ compliance
• Compliance with US FDA for fresh imports (via partners)

These standards support the company’s continued access to high-barrier, regulated import markets.

Customer Testimonials

Third-party feedback from distributors and regional buyers include:

• “Reliable source of clean, consistent coconuts and pineapples.”
• “Their durian packaging is export-standard and meets our cold-chain needs.”
• “Strong logistics support for cross-border and ASEAN retail fulfillment.”

Major Achievements

• Built a strong brand reputation in ASEAN tropical fruit supply
• Successfully tapped into China’s high-volume durian market
• Developed seasonal export programs for mango, mangosteen, and rambutan
• Partnered with beverage producers to supply coconut-based raw materials
• Maintained strong year-round supply availability across multiple produce categories

Goodfarmer Foods (Thailand) Co., Ltd. stands out as a trusted produce aggregator in Southeast Asia, bridging farm-level quality with large-scale retail and foodservice demand through effective sourcing, logistics, and regional integration.