Exhibiting at Thaifex - Anuga Asia 2025

Grand Plan Enterprise Limited, based in Tsuen Wan, Hong Kong, is a legacy manufacturer and exporter specializing in premium roasted nuts and value-added nut products under the iconic Butterfly Brand. Established in 1964, the company has over five decades of experience supplying wholesome snacks, flavored nut innovations, and gift-ready assortments to markets across Asia and beyond.

Core Business and Product Portfolio

The company's core product offerings are centered around dry roasted and flavored nut varieties, crafted with a combination of traditional roasting techniques and modern flavor development. Key categories include:

• Dry Roasted Nuts:

  • Dry Roasted Cashews
  • Dry Roasted Almonds
  • Dry Roasted Pistachios
  • Dry Roasted Peanuts

• Flavored Nuts:

  • Honey Peanuts
  • Coffee Cashews
  • Cocoa Cashews
  • Wasabi Peanuts

• Mixed Nuts:

  • Dry Roasted Mixed Nuts with balanced flavor and texture profiles

• Gift Sets:

  • Premium gift boxes containing assorted nuts, tailored for seasonal and festive demand

These products are offered in multiple pack sizes for retail, wholesale, and gifting applications, meeting the expectations of both mass and niche health-conscious consumers.

Specialization and Competitive Strengths

Grand Plan’s differentiation lies in:

• Over 60 years of production heritage, maintaining quality consistency across decades
• In-house roasting, seasoning, and packaging facilities for end-to-end control
• Focus on natural and clean-label recipes, avoiding preservatives and artificial colors
• Custom OEM/ODM capabilities for regional distributors and global retailers

The company is also known for its flavor innovations, particularly in Asian taste profiles like coffee-seasoned and wasabi-coated nuts.

Export Markets and Global Reach

According to verified trade listings and distributor records, Grand Plan Enterprise exports its products to:

• Mainland China
• Taiwan
• Singapore
• Malaysia
• United States
• United Kingdom

Their products are commonly found in supermarkets, specialty snack shops, convenience chains, and online retail platforms. The company has fulfilled over 300 international shipments over the past three years, with high-volume demand for its flavored nut lines and festive gift sets.

Certifications and Quality Assurance

Grand Plan ensures product safety and regulatory compliance through:

• HACCP-certified processing facilities
• ISO 22000 Food Safety Management
• Hong Kong Food Factory License
• FDA-compliant labeling for exports to the U.S.
• Halal Certification for selected SKUs

These credentials make Butterfly Brand products suitable for mainstream and specialty retail channels across diverse consumer bases.

Target Customers and Market Segments

The company serves a variety of customer types:

• Retail Chains and Department Stores looking for premium snack SKUs
• Distributors and Importers of Asian snacks and healthy food options
• Corporate Gifting Providers requiring customizable packaging and festive SKUs
• Private Label Partners interested in developing regional flavored nut variants

The Butterfly Brand is especially recognized for its legacy reputation in Hong Kong and Greater China, where it holds a nostalgic yet quality-driven brand identity.

Manufacturing and Technical Capabilities

• Roasting facilities with temperature-controlled drum systems
• Flavoring and coating lines tailored for both classic and experimental flavor development
• Automated packing lines with nitrogen flushing for freshness retention
• Custom design and co-packing for gift boxes, tins, and pouch formats

Their production system supports high flexibility in packaging formats, catering to both bulk wholesale and premium gift packaging requirements.

Market Recognition and Feedback

The Butterfly Brand is well-regarded for:

• Consistently high nut quality — size, crunch, and flavor retention
• Appealing packaging design — especially for festive and premium market segments
• Strong market presence in both offline and e-commerce snack categories

“Butterfly Brand’s coffee cashews are a hit in our premium snack section—flavorful, clean, and always in demand.” – Gourmet Retail Buyer, Singapore

Key Achievements

• Over 60 years of continuous operation, making it one of the oldest nut processors in Hong Kong
• Expanded exports to over 10 countries with a growing base in Southeast Asia and Europe
• Featured in multiple international food expos, including HKTDC Food Expo and ANUGA
• Successfully launched over 50 SKUs, including region-exclusive gift packs for Chinese New Year and Mid-Autumn Festival

Grand Plan Enterprise Limited continues to innovate while preserving its legacy of quality and trust, making it a leading name in the roasted nuts and snack segment across Asia and international markets.