Product Offerings
Products:
Table grapes: Hellooo™ range—Cotton Candy™, Sweet Sapphire™, Candy Hearts™
GrapeCo Australia Pty Ltd is a vertically integrated grower, packer, and exporter of premium seedless table grapes based in Merbein South, Victoria. Known for its commitment to quality, innovation, and customer satisfaction, the company supplies fresh grapes to both domestic and international markets under its flagship brand, Hellooo™.
Company Background
Founded and operated by the Caia family, GrapeCo Australia has grown from a regional fruit farming operation into one of Australia’s most respected names in the global grape export industry. With over two decades of expertise in horticulture, the company leverages rich growing soils, optimal climate conditions, and state-of-the-art packing facilities to deliver premium quality grapes year after year.
Core Business Activities
GrapeCo Australia operates as a fully integrated enterprise, managing all stages of production and logistics in-house. Its key operational areas include:
- Cultivation of premium seedless table grape varieties
- Packing and cold storage in BRC-accredited facilities
- Export and logistics management for international shipments
- Domestic wholesale distribution
This structure ensures quality control, traceability, and consistency from vine to shelf.
Product Portfolio
GrapeCo is renowned for its exclusive Hellooo™ range, which includes some of the most in-demand premium grape varieties in the market:
- Cotton Candy™ – A sweet, green seedless grape with a distinctive cotton candy flavor
- Sweet Sapphire™ – Long, black seedless grape known for its crunchy texture and sweetness
- Candy Hearts™ – Red seedless grape with a unique floral aroma and high sugar levels
Harvest seasons for these varieties span from late December through April, allowing GrapeCo to meet market demand during off-season periods in the Northern Hemisphere.
Specialization and USP
GrapeCo’s unique selling propositions include:
- Exclusive Branding: The Hellooo™ brand is uniquely positioned in premium fruit segments and recognized by leading global retailers.
- Flavor-Driven Cultivation: Focused on high-flavor varieties that cater to evolving consumer preferences.
- BRCGS Certification: Guarantees global food safety and quality standards.
- Climate Advantage: Located in Sunraysia, one of Australia's premier horticultural zones with long sunny days and minimal rainfall, ideal for grape growing.
Financial and Operational Strength
While financial statements for the privately-owned company are not publicly disclosed, GrapeCo Australia exports to more than 12 countries and manages thousands of tonnes of produce annually.
Key figures:
- Over 500 hectares of premium grape-producing land
- 100+ containers shipped per season to Asia, Middle East, and Europe
- Year-over-year growth in export volume averaging 8–10% based on industry estimates
The company continues to invest in cold chain infrastructure and automated packing lines to meet increasing global demand.
Shipment Records
According to trade analytics platform Volza:
- GrapeCo Australia has consistently exported to key markets such as China, Indonesia, Singapore, Hong Kong, Vietnam, Thailand, and UAE.
- From 2021 to 2024, GrapeCo-related shipments averaged 90–110 containers per year, primarily loaded with Cotton Candy™ and Sweet Sapphire™ grapes.
- The company has built strong relationships with distributors and retail chains across Asia-Pacific and the Gulf region, including supermarkets and premium fresh produce brands.
Target Market
GrapeCo targets high-value retail and wholesale channels across:
- Asia: China, Malaysia, Singapore, Hong Kong, Japan
- Middle East: UAE, Saudi Arabia, Qatar, Kuwait
- Europe: United Kingdom, Netherlands
- Australia: Major supermarket chains and independent retailers
The Hellooo™ brand resonates particularly well with urban consumers seeking exotic and flavorful grape experiences.
Capabilities
GrapeCo's end-to-end infrastructure enhances its operational flexibility and consistency. Notable capabilities include:
- Own vineyards, packhouses, and coolrooms
- Automated packing lines and grading systems
- Real-time QA protocols ensuring food safety compliance
- In-house export documentation and logistics team
The company also partners with breeding programs to access the latest proprietary varieties ahead of market peers.
Certifications and Compliance
- BRC Global Standards (BRCGS) – Ensures food safety and quality compliance across all facilities.
- HACCP Accreditation
- Freshcare Certification – Covering sustainable and safe agricultural practices
- Registered Exporter with Hort Innovation and Australian Government
All production is audited annually to maintain export eligibility and compliance with international phytosanitary requirements.
Customer Testimonials
- “GrapeCo’s Cotton Candy grapes are a massive hit with our customers. The flavor and presentation are unmatched.” – Fresh produce buyer, Singapore.
- “Reliable supply chain, consistent quality, and responsive team – that’s what sets GrapeCo apart.” – Importer, UAE.
Major Achievements
- Developed and launched the Hellooo™ brand, now a staple in premium retail chains across Asia.
- Exported over 100 containers annually for three consecutive seasons (2021–2024).
- Expanded varietal offering by securing exclusive grower access to trending seedless grape cultivars.
- Hosted international buyers and trade delegations, strengthening relationships with global partners and showcasing Australia’s premium produce.