Exhibiting at IFEX Philippines 2025

Green Collar Enterprises, operating under the brand name The Green Table, is a Philippine-based food and grocery delivery company focused on sustainable living and healthy nutrition. The enterprise is known for sourcing and delivering farm-fresh produce and natural food items straight to consumers’ homes through its online platform, www.thegreentable.co.

Company Overview

The Green Table was founded to respond to the rising demand for accessible, clean-label, and eco-friendly grocery options in Metro Manila and surrounding areas. With a strong emphasis on locally sourced ingredients and minimal packaging waste, the company bridges the gap between Filipino farmers and conscious consumers seeking healthier food choices.

Core Business and Products

The Green Table specializes in:

• Fresh Produce

  • Organic and conventionally grown fruits and vegetables
  • Seasonal bundles and customizable produce baskets

• Healthy Snacks and Smoothie Kits

  • Dried fruits, nuts, granola mixes
  • Ready-to-blend frozen smoothie packs with natural sweeteners

• Homemade Meal Kits

  • DIY meal packs with pre-portioned ingredients
  • Weekly curated menus featuring plant-based options

• Cold-Pressed and Blended Juices

  • Detox blends, immunity boosters, and nutrient-rich drink options

The company also features specialty food items and pantry essentials curated from local food artisans and micro-producers.

Specialization and Unique Selling Proposition (USP)

The Green Table’s unique value proposition includes:

• Direct-from-Farm Procurement: Ensuring freshness and supporting smallholder farmers.
• Eco-Conscious Operations: Using compostable packaging and encouraging reusable containers.
• Convenience Through Digital Ordering: An efficient web-based system for weekly deliveries.
• Personalized Wellness: Offers dietary customization and pre-sorted produce boxes for specific health goals (e.g., diabetic-friendly, high-fiber, low-carb).

Financial Insights

While the company does not publicly disclose its revenue figures, its sustained growth is evident through:

• Expansion from small-batch deliveries in 2020 to serving hundreds of customers weekly across Metro Manila by 2024.
• Partnerships with community-supported agriculture (CSA) networks and private wellness providers.
• Inclusion in sustainable business directories and wellness marketplaces.

Delivery and Operations

• Operates a centralized warehouse for sorting and assembling weekly orders.
• Delivery coverage includes major urban centers in Metro Manila, Cavite, Laguna, and Rizal.
• Utilizes in-house and third-party logistics providers with cold-chain support for perishable items.

Target Market

• Health-Conscious Urban Professionals looking for fresh and clean-label grocery solutions.
• Families seeking convenience and healthy meals for weekly planning.
• Corporate wellness clients who include Green Table items in employee benefit programs.
• Diet-specific consumers such as vegans, diabetics, and keto dieters.

Operational Capabilities

• Digital Fulfillment: E-commerce backend with CRM and order tracking.
• Cold Storage & Distribution: Ensures minimal spoilage and freshness of perishable items.
• Sourcing Network: Over 30 farm and artisan supplier partnerships across Luzon.

Certifications and Compliance

• Compliant with Philippine FDA labeling regulations.
• Partnered with certified organic producers and farms recognized by Organic Certification Center of the Philippines (OCCP).
• Advocates for Zero Waste Philippines and slow food movement practices.

Customer Testimonials

“The Green Table has helped my family transition to healthier eating. Their produce is always fresh, and deliveries are reliable.” — Health Enthusiast, Quezon City

“We love the smoothie kits! They’re a morning staple now. Perfect mix of taste and nutrition.” — Corporate Employee, Makati CBD

Major Achievements

• Featured in Philippine Daily Inquirer’s Sustainability Stories (2022).
• Ranked among the Top 10 online produce delivery platforms in Metro Manila by consumer food blogs.
• Achieved triple-digit growth in subscriber base during the pandemic due to rising health awareness.
• Launched “Green Circle” loyalty rewards program for repeat customers.

Green Collar Enterprises through The Green Table continues to reshape how Filipinos access fresh, sustainable, and health-focused food—bringing the farm to the table, one delivery at a time.