Exhibiting at IFEX Philippines 2025

GreenEarth Heritage Foundation, Inc. is a non-profit, faith-based organization based in San Miguel, Bulacan, Philippines, that integrates organic agriculture, environmental reforestation, and holistic community development. Established in 2009, GreenEarth has built a powerful movement dedicated to restoring the land, nurturing the environment, and uplifting lives through sustainable livelihood and education.

Company Overview

Founded by Dr. Mylene V. Matti, a pediatrician-turned-social entrepreneur, GreenEarth operates on a 100-hectare land granted by the Philippine government. Its mission is to transform barren lands into thriving green communities, cultivate organic farms, and empower marginalized farming families with skills, education, and livelihood opportunities.

Core Activities and Products

GreenEarth Heritage Foundation focuses on three interconnected pillars:

• Environmental Sustainability

  • Over 200,000 trees planted since 2009
  • Continuous reforestation and biodiversity protection within Sierra Madre watershed

• Organic Agriculture

  • Certified organic Moringa production
  • Diverse produce: herbs, leafy greens, root crops (over 20 crop varieties)
  • Soil rehabilitation and non-GMO practices

• Community Empowerment

  • Sponsored education: over 60 scholars supported
  • Livelihood programs for farming families
  • Training in sustainable farming and agro-enterprise

Products developed by GreenEarth include:

• Organic Moringa Tea

  • 100g tea boxes made from air-dried organic moringa leaves
  • Raw Moringa Powder for nutraceutical use

• Farm Produce

  • Mixed vegetables, herbs, and fruit crops sold via farm-to-home delivery and online platforms

• Value-added Goods

  • Green Banana Flour (gluten-free alternative)
  • Rejuvenate Juice – a blend of fresh, organic, and natural produce for detox

Specialization and Unique Selling Proposition (USP)

• Fully Integrated Sustainability Model: Combines reforestation, organic farming, and community building
• 100% Organic, Natural Practices: No synthetic inputs, eco-certified composting, and rainwater irrigation
• Faith and Science-based Framework: Unites biblical stewardship principles with agronomic research
• Award-Winning Advocacy: Recognized locally and globally for excellence in social innovation and sustainable development

Financial Insights

As a non-profit, GreenEarth relies on a mixed funding model that includes:

• Grants and donations from institutions and individuals
• Product revenue through organic goods (online and retail)
• CSR partnerships with corporations seeking green advocacy

In 2023, GreenEarth reported:

• Sales of over 10,000 packs of Moringa Tea
• Product exports and interest from U.S.-based organic distributors
• A growing online subscriber base for farm produce boxes in Metro Manila

Distribution and Reach

• Domestic Distribution:

  • Through their official website
  • Farm-to-home delivery networks
  • Retail partners and pop-up farmer’s markets

• International Inquiries:

  • Interest from ethical buyers in the U.S., Japan, and Europe
  • Online donations and sponsorships via PayPal-enabled storefront

Target Market

• Health-Conscious Consumers seeking organic moringa products
• Sustainable Lifestyle Advocates and ethical food buyers
• Social Enterprises and CSR Programs needing climate-positive partnerships
• Non-profit Grantors and Education Supporters

Operational Capabilities

• Organic Farming Certification: Adheres to OCCP and Philippine organic standards
• Workforce Development: Local farmers trained in soil science, permaculture, and agribusiness
• Sustainable Infrastructure: Uses solar energy, compost toilets, rainwater catchment systems

Certifications and Compliance

• OCCP Organic Certification (for Moringa production)
• Registered with Philippine SEC as a non-stock, non-profit
• BIR-accredited for tax-deductible donations under Section 30 of the Philippine Tax Code

Customer and Community Testimonials

“GreenEarth’s Moringa Tea is a staple in our pantry—not only is it healthy, but we’re also proud to support a cause-driven product.” — Eco-conscious consumer, Metro Manila

“My child is the first college graduate in our family, thanks to GreenEarth’s education sponsorship.” — Community Beneficiary, Bulacan

Major Achievements

• Planted over 200,000 trees since 2009, with measurable improvements in soil quality and biodiversity
• Received awards from World Bank, BPI Foundation, and Galing Pook Foundation
• Published and recognized in Philippine Daily Inquirer, Rappler, and international NGO reports
• Celebrated its 15th year in 2024, continuing its mission to heal land and lives through sustainable farming

GreenEarth Heritage Foundation stands as a model of holistic sustainability—nurturing the earth, feeding families, and transforming communities through faith, science, and stewardship.